Wood County, Wisconsin Income Statistics
Wood County Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of a county's residents based on income levels, employment rates, and income inequality metrics.
-
B
Wood County Around average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Wood County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $66,853 | $77,698 | $80,455 |
| Median Personal Income | $52,958 | $59,261 | $60,758 |
| Average Yearly Income Growth | 3.7% | 4.4% | 4.8% |
| Six-Figure Earners | 7.1% | 11.4% | 13.9% |
| $200k+ Households | 5.5% | 9.2% | 13.2% |
The median household income in Wood County is about 14% lower than in Wisconsin. Income has been growing slower in Wood County (3.7%/yr) than in Wisconsin (4.4%/yr).
About 7% of adults in Wood County earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Wood County, Wisconsin grew by 39.8% from 2009 to 2024, reaching $66,853 in 2024. That's an average of about 3.7% per year.
Income Inequality and the Gender Pay Gap in Wood County
| Metric | Wood County | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.476 | 0.503 | 0.552 |
| Male Median Income | $63,751 | $67,892 | $69,667 |
| Female Median Income | $48,016 | $54,788 | $56,850 |
| Gender Pay Gap | 24.7% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Wood County, it is 0.476, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 33% more than women's income in Wood County, Wisconsin. Over a 35-year career, a 33% wage gap accumulates to roughly $550,725 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Wood County, Wisconsin has narrowed from about 31% to 25% in 2024. Over that period the gap was narrowest at 21% in 2021. In dollar terms, the gap has widened by $1,840 since 2009.
Employment
| Metric | Wood County | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 4.0% | 3.2% | 5.2% |
| Working from Home | 10.1% | 13.1% | 15.0% |
| Commute time (minutes) | 15 | 18 | 22 |
Approximately 1,490 people are unemployed in Wood County, Wisconsin.
The average commute time in Wood County is 15 minutes, shorter than the 18 minutes in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Wood County, Wisconsin has fallen from 6.9% to 4.0% in 2024. Over that period the rate peaked at 7.4% in 2013 and fell as low as 3.8% in 2019.
Wood County, WI Wealth Compared With Nearby Counties
Wood County, WI is the 2nd largest of the 6 counties compared here, 74,006 residents against a local median of 34,738. Wood County, WI's income growth, at 3.7%/yr, runs 20% below the 4.7%/yr typical of the counties around it. That is the weaker end of the local range on this measure.
The counties themselves spread 0.9%/yr on income growth, so Wood County, WI sits at one end of an already wide local range rather than apart from it. Wood County, WI has the 6th highest income growth of the 6 areas compared here.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Wood County, WI | 74,006 | $66,853 #5/6 | 3.7%/yr #6/6 | 4.0% #5/6 | 0.476 #2/6 |
| Marathon County, WI | 138,251 | $78,153 | 4.6%/yr | 2.9% | 0.474 |
| Juneau County, WI | 26,689 | $68,013 | 4.8%/yr | 3.7% | 0.507 |
| Portage County, WI | 70,832 | $76,397 | 4.7%/yr | 3.2% | 0.502 |
| Adams County, WI | 21,114 | $59,459 | 4.0%/yr | 4.5% | 0.514 |
| Clark County, WI | 34,738 | $68,224 | 4.9%/yr | 3.7% | 0.504 |
Conclusion
Considering all these factors, Wood County, Wisconsin has an overall wealth index grade of B, making it about on par with Wisconsin, and somewhat better than the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Wood County, Wisconsin.
How Rich Is Wood County, Wisconsin?
Wood County has a wealth index grade of B. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a B grade means residents are quite well off compared to the U.S. average. The median household income is $66,853, about 14% lower than the Wisconsin average of $77,698.
How fast is household income rising in Wood County, Wisconsin?
Between 2009 and 2024, the median household income in Wood County, Wisconsin rose 40%, from $47,836 to $66,853. Over the same years, income here lagged behind Wisconsin as a whole: +40% against +50%.
What was the median household income in Wood County in 2023?
In 2023, the median household income in Wood County, Wisconsin was $65,708, up 4% from $63,219 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Wood County in 2020?
In 2020, the median household income in Wood County, Wisconsin was $55,814. By 2024 it had risen 20% to $66,853.
What is the Gini coefficient in Wood County, Wisconsin?
The Gini coefficient in Wood County is 0.476. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Wood County, Wisconsin?
Since 2009, the income gap between men and women in Wood County, Wisconsin has narrowed from about 31% to 25% in 2024. Over that period the gap was narrowest at 21% in 2021. In dollar terms, the gap has widened by $1,840 since 2009.
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