Wood County, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Wood County, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
-
B
Health Around average
-
B
Income Around average
-
D
Education Well below average
Source: Map AI Methodology
Population: density and quick facts
| Metric | Wood County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 74,006 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 91.4 | 90.2 | 86.4 |
| Population growth (%/yr) | 0.07% | 0.34% | 0.59% |
| Median age | 42.1 | 40.4 | 37.3 |
| Households | 32,249 | 2,477,189 | 130,235,071 |
Population in Wood County declined by 0.0% from 2009 to 2024, reaching 74,006 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Wood County is Gen X, aged 45–60, at 22.0% of residents. That is 1.3 points above Wisconsin as a whole.
- Gen Z 13–28 13,398 18.1% -3.3 pts
- Millennials 29–44 13,837 18.7% -2.1 pts
- Gen X 45–60 16,307 22.0% +1.3 pts
- Boomers 61–79 15,384 20.8% +2.9 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.5% of the people living in Wood County and men 49.5%.
- Women 50.5% Wisconsin 50.0%
- Men 49.5% Wisconsin 50.0%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Wood County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Wood County has a the economy index of B, which means it is quite prosperous.
| Metric | Wood County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $66,853 | $77,698 | $80,455 |
| Income growth (%/yr) | 3.74% | 4.41% | 4.80% |
| Unemployment rate | 4.0% | 3.2% | 5.2% |
The median household income in Wood County is about 14% lower than in Wisconsin.
Housing
| Metric | Wood County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $161,581 | $170,479 | $248,835 |
| Median rent | $855 | $1,087 | $1,407 |
| Homeownership rate | 72.6% | 67.8% | 65.2% |
The median home price in Wood County is about 15.7 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $855 per month for that long.
Commute Time & Mobility
Commuters in Wood County spend about 32 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 132 hours, about 5.5 full days, spent commuting.
| Metric | Wood County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 15.8 | 18.8 | 22.4 |
| Round-trip commute (min) | 31.6 | 37.5 | 44.8 |
| Yearly time spent (hours) | 132 | 156 | 187 |
| Estimated yearly cost | $4,083 | $4,846 | $5,790 |
| Work from home | 10.1% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 2,682 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 694 | 811 | 1,355 |
Fastest commutes among counties in
Wisconsin:
Ashland County (12.8 min), Door County (13.6 min), Eau Claire County (15.3 min).
Slowest:
Oconto County (26.4 min), St. Croix County (25.3 min), Waushara County (23.9 min).
The average commute time in Wood County is 16 minutes, shorter than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Wood County has a education index of D, which means it is barely educated.
| Metric | Wood County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 20.2% | 29.7% | 31.6% |
| Average household size | 2.26 | 2.33 | 2.53 |
Highest education index among counties in
Wisconsin:
Dane County (0.4), Ozaukee County (0.4), Waukesha County (0.4).
Lowest:
Clark County (0.2), Adams County (0.2), Juneau County (0.2).
Health
Wood County has a health index of B, which means it is quite healthy.
| Metric | Wood County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 79.5 | 79.6 | 78.3 |
| Self-rated poor health | 12.9% | 13.2% | 16.3% |
| Smokers | 17.9% | 18.5% | 19.0% |
Highest health index among counties in
Wisconsin:
Dane County (0.8), Waukesha County (0.8), Ozaukee County (0.8).
Lowest:
Menominee County (0.8), Clark County (0.8), Forest County (0.8).
Wood County, WI Compared With Nearby Counties
Wood County, WI is the 2nd largest of the 6 counties compared here, 74,006 residents against a local median of 34,738. Wood County, WI's median home price, at $161,581, runs 33% above the $121,315 typical of the counties around it.
The counties themselves spread $84,352 on median home price, so Wood County, WI sits at one end of an already wide local range rather than apart from it. Wood County, WI has the highest median home price of the 6 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Wood County, WI | 74,006 | $66,853 #5/6 | $161,581 #1/6 | 15.8 min #1/6 |
| Marathon County, WI | 138,251 | $78,153 | $136,999 | 17.0 min |
| Juneau County, WI | 26,689 | $68,013 | $102,143 | 21.3 min |
| Portage County, WI | 70,832 | $76,397 | $52,647 | 16.1 min |
| Adams County, WI | 21,114 | $59,459 | $121,315 | 23.9 min |
| Clark County, WI | 34,738 | $68,224 | $129,853 | 18.0 min |
Frequently Asked Questions
Common questions about Wood County, Wisconsin.
How big is Wood County, Wisconsin by population?
About 74,006 people live in Wood County, Wisconsin, in 32,249 households of 2.3 people on average. The median age is 42.1, so residents are older than the U.S. median of 37.3 by about 5 years.
Is Wood County, Wisconsin mostly urban or rural?
Averaged over its land area, Wood County, Wisconsin has 91 people per square mile, a density typical of rural areas. That is close to the U.S. average of 86.
How affordable is housing in Wood County, Wisconsin?
The median home costs 2.4 times the median household income ($161,581 against $66,853), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $855 a month takes about 15% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How strong is the job market in Wood County, Wisconsin?
Unemployment in Wood County, Wisconsin is only 4.0%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How common is a college degree in Wood County, Wisconsin?
20.2% of adults in Wood County, Wisconsin hold a bachelor's degree or higher (about 1 in 5), well below the U.S. share of 31.6%.
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