MapAI chatPDF reportSales forecast
Pricing

Trade Area Analysis for Any US Address

Map the primary, secondary and tertiary trade areas around a site by drive time or radius, and see who lives in each, next to the county and the state.

Population
Households
People per square mile
Median household income
Median age
Population growth per year

Inside the 5-minute drive, the primary trade area.

Who lives inside each ring

Type an address above to fill the table.

IndicatorCountyState
People
Population
Households
People per square mile
Average household size
Median age
Population growth per year Average yearly change over the last five years.

20 of these numbers come with a subscription

Every indicator for all three rings, ring sizes you choose, no limit on addresses and CSV export.

Income and spending
Median household income
Household income growth per year Average yearly change in median household income over the last five years.
Household spending per year What an average household here spends in a year, all categories.
Unemployment rate
Income inequality (Gini) 0 means every household earns the same, 1 means one earns everything.
Education and work
Bachelor's degree or higher Share of adults 25 and over.
Average commute One way, for workers who do not work from home.
Work from home
Vehicles per household
Housing
Median home value
Median gross rent Monthly rent plus utilities.
Homeownership rate
Home price to income Median home value divided by median household income. Higher is less affordable.
Median year built
Health and environment
Life expectancy
Air pollution index Fine particulate matter (PM2.5). Lower is cleaner air.
Map AI indexes Graded against the US average, from A (well above) to F (well below).
Health index Life expectancy, health conditions and behaviors, clinical care and the physical environment.
Income index Income, employment, homeownership, cost of living and population growth.
Education index Educational attainment and the quality of local schools, universities and child care.
Places nearby Counted from OpenStreetMap, which volunteers map and keep up to date, so treat these as a baseline for comparing rings rather than an exact count of every business. There is no county or state figure.
Restaurants, cafes and bars
Grocery stores
Convenience stores
Pharmacies
Gas stations
Banks and ATMs
Clinics, doctors and dentists
Childcare and playgrounds

Census figures are American Community Survey five-year estimates with Map AI models, places come from OpenStreetMap. Drive times: Mapbox, at typical Wednesday midday traffic. All data sources

Inside the 5-minute drive

Age and sex

People in the 5-minute drive, by age group

Personal income

Share of people with an income, by yearly income

Since 2016

Population and median household income, yearly estimates

How to define a trade area

A trade area is where a business gets its customers from. Analysts split it in three. The primary trade area is the closest ring and usually brings in more than half of sales; the secondary ring adds most of the rest; the tertiary ring picks up occasional visitors.

There are three common ways to draw them. Rings by distance are simple and standard in real estate reports. Drive times follow the road network and match how people really travel. Customer-based trade areas are traced from where existing customers live, which needs a store that is already open. For a site you are still evaluating, drive time is the closest stand-in.

How big a trade area should be

It depends on how far people will travel for what you sell. In a built-up area, a convenience store draws mostly from about two minutes away, a restaurant from five, and a salon from ten. In a rural area the same businesses reach roughly seven, ten and fifteen minutes. Destination retail, specialist clinics and entertainment draw from twenty minutes and more.

The defaults here are 5, 10 and 15 minutes by car, or 1, 3 and 5 miles as rings. Subscribers can set each one to fit the business.

Questions

Three nested zones around a site. The primary trade area is the closest and supplies most customers, the secondary one supplies the next share, and the tertiary one the occasional visitors from further away. Here they are the first, second and third ring.
Use drive time to judge how many people can realistically reach the site, especially near water, highways or rail lines. Use a radius when you need the standard 1-3-5 mile format that real estate reports and lenders expect, or to compare with numbers someone else already pulled.
A customer-based trade area is drawn from the home addresses of real customers, so it needs sales data from an open store. Drive times and rings work for any address, before you sign a lease.
Yes. Without an account you get 5 different addresses, then one new address a day, and checking an address you already looked up again costs nothing. Population, median income, median age, population density and a few more indicators are open to everyone; a free account opens more. A subscription opens every indicator, removes the address limit, lets you set your own ring sizes and adds CSV export.
The US Census Bureau's American Community Survey five-year estimates for people, income, housing and work, CDC and County Health Rankings for health, EPA air quality data, and OpenStreetMap for places. Census figures are published for block groups and tracts, not for circles or drive times, so each ring is computed from the census areas it overlaps. The same method runs for every address, which keeps two sites comparable.
Subscribers can download the whole table as a CSV file: every indicator for all three rings, the county and the state, with the address and ring sizes in the header. It opens in Excel and Google Sheets.

Every indicator, for every ring, at any address

A subscription opens all of the table, ring sizes you set yourself, no limit on addresses and CSV export.