Green Bay, Wisconsin Income Statistics
Green Bay Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
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C
Green Bay Below average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Green Bay | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $66,129 | $77,698 | $80,455 |
| Median Personal Income | $50,517 | $59,261 | $60,758 |
| Average Yearly Income Growth | 5.3% | 4.4% | 4.8% |
| Six-Figure Earners | 6.7% | 11.4% | 13.9% |
| $200k+ Households | 5.1% | 9.2% | 13.2% |
The median household income in Green Bay is about 15% lower than in Wisconsin. Income has been growing faster in Green Bay (5.3%/yr) than in Wisconsin (4.4%/yr).
About 7% of adults in Green Bay earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Green Bay, Wisconsin grew by 55.1% from 2009 to 2024, reaching $66,129 in 2024. That's an average of about 5.3% per year.
Income Inequality and the Gender Pay Gap in Green Bay
| Metric | Green Bay | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.497 | 0.503 | 0.552 |
| Male Median Income | $57,505 | $67,892 | $69,667 |
| Female Median Income | $49,172 | $54,788 | $56,850 |
| Gender Pay Gap | 14.5% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Green Bay, it is 0.497, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 17% more than women's income in Green Bay, Wisconsin. Over a 35-year career, a 17% wage gap accumulates to roughly $291,655 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Green Bay, Wisconsin has narrowed from about 25% to 14% in 2024. In dollar terms, the gap has narrowed by $2,019 since 2009.
Employment
| Metric | Green Bay | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 3.7% | 3.2% | 5.2% |
| Working from Home | 10.5% | 13.1% | 15.0% |
| Commute time (minutes) | 16 | 18 | 22 |
Approximately 2,095 people are unemployed in Green Bay, Wisconsin.
The average commute time in Green Bay is 16 minutes, shorter than the 18 minutes in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Green Bay, Wisconsin has fallen from 8.4% to 3.7% in 2024. Over that period the rate peaked at 9.1% in 2013 and fell as low as 3.7% in 2019.
Green Bay, WI Wealth Compared With Nearby Cities
How Green Bay, WI compares with the 1 cities closest to it.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Green Bay, WI | 105,266 | $66,129 #2/2 | 5.3%/yr #1/2 | 3.7% #2/2 | 0.497 #2/2 |
| Howard, WI | 20,955 | $85,926 | 4.7%/yr | 2.5% | 0.482 |
Conclusion
Considering all these factors, Green Bay, Wisconsin has an overall wealth index grade of C, making it about on par with Wisconsin, and about on par with the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Green Bay, Wisconsin.
How Rich Is Green Bay, Wisconsin?
Green Bay has a wealth index grade of C. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a C grade means residents are close to the U.S. average. The median household income is $66,129, about 15% lower than the Wisconsin average of $77,698.
How has median household income changed in Green Bay, Wisconsin?
Between 2009 and 2024, the median household income in Green Bay, Wisconsin rose 55%, from $42,627 to $66,129. Over the same years, income here outpaced Wisconsin as a whole: +55% against +50%.
What was the median household income in Green Bay in 2023?
In 2023, the median household income in Green Bay, Wisconsin was $62,962, up 7% from $58,892 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Green Bay in 2020?
In 2020, the median household income in Green Bay, Wisconsin was $52,437. By 2024 it had risen 26% to $66,129.
What is the Gini coefficient in Green Bay, Wisconsin?
The Gini coefficient in Green Bay is 0.497. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Green Bay, Wisconsin?
Since 2009, the income gap between men and women in Green Bay, Wisconsin has narrowed from about 25% to 14% in 2024. In dollar terms, the gap has narrowed by $2,019 since 2009.
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