De Pere, Wisconsin Income Statistics
De Pere Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
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B
De Pere Around average
Source: Map AI Methodology
Income Statistics Overview
| Metric | De Pere | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $84,673 | $77,698 | $80,455 |
| Median Personal Income | $59,275 | $59,261 | $60,758 |
| Average Yearly Income Growth | 4.0% | 4.4% | 4.8% |
| Six-Figure Earners | 8.1% | 11.4% | 13.9% |
| $200k+ Households | 9.5% | 9.2% | 13.2% |
The median household income in De Pere is about 9% higher than in Wisconsin. Income has been growing slower in De Pere (4.0%/yr) than in Wisconsin (4.4%/yr).
About 8% of adults in De Pere earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in De Pere, Wisconsin grew by 41.6% from 2009 to 2024, reaching $84,673 in 2024. That's an average of about 4.0% per year.
Income Inequality and the Gender Pay Gap in De Pere
| Metric | De Pere | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.504 | 0.503 | 0.552 |
| Male Median Income | $69,197 | $67,892 | $69,667 |
| Female Median Income | $54,412 | $54,788 | $56,850 |
| Gender Pay Gap | 21.4% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In De Pere, it is 0.504, about the same as Wisconsin's 0.503, so income here is about as evenly distributed as there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 27% more than women's income in De Pere, Wisconsin. Over a 35-year career, a 27% wage gap accumulates to roughly $517,475 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in De Pere, Wisconsin has narrowed from about 25% to 21% in 2024. Over that period the gap was widest at 26% in 2016, and was narrowest at 19% in 2021. In dollar terms, the gap has widened by $2,391 since 2009.
Employment
| Metric | De Pere | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 2.1% | 3.2% | 5.2% |
| Working from Home | 12.3% | 13.1% | 15.0% |
| Commute time (minutes) | 16 | 18 | 22 |
Approximately 231 people are unemployed in De Pere, Wisconsin.
The average commute time in De Pere is 16 minutes, shorter than the 18 minutes in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in De Pere, Wisconsin has fallen from 6.5% to 2.1% in 2024. Over that period the rate peaked at 7.1% in 2013 and fell as low as 2.0% in 2022.
Conclusion
Considering all these factors, De Pere, Wisconsin has an overall wealth index grade of B, making it about on par with Wisconsin, and somewhat better than the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in De Pere, Wisconsin.
How Rich Is De Pere, Wisconsin?
De Pere has a wealth index grade of B. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a B grade means residents are quite well off compared to the U.S. average. The median household income is $84,673, about 9% higher than the Wisconsin average of $77,698.
Are incomes growing in De Pere, Wisconsin?
Between 2009 and 2024, the median household income in De Pere, Wisconsin rose 42%, from $59,787 to $84,673. Over the same years, income here lagged behind Wisconsin as a whole: +42% against +50%.
What was the median household income in De Pere in 2023?
In 2023, the median household income in De Pere, Wisconsin was $80,138, up 6% from $75,585 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in De Pere in 2020?
In 2020, the median household income in De Pere, Wisconsin was $70,808. By 2024 it had risen 20% to $84,673.
How strong is the job market in De Pere, Wisconsin?
Unemployment in De Pere, Wisconsin is only 2.1%, well below the Wisconsin rate of 3.2%, a sign of a tight labor market where employers compete for workers.
What is the Gini coefficient in De Pere, Wisconsin?
The Gini coefficient in De Pere is 0.504. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in De Pere, Wisconsin?
Since 2009, the income gap between men and women in De Pere, Wisconsin has narrowed from about 25% to 21% in 2024. Over that period the gap was widest at 26% in 2016, and was narrowest at 19% in 2021. In dollar terms, the gap has widened by $2,391 since 2009.
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