Green Bay, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Green Bay, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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C
Income Below average
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D
Education Well below average
Source: Map AI Methodology
Population
| Metric | Green Bay | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 105,266 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 1888.0 | 90.2 | 86.4 |
| Population growth (%/yr) | 0.10% | 0.34% | 0.59% |
| Median age | 36.8 | 40.4 | 37.3 |
| Households | 43,608 | 2,477,189 | 130,235,071 |
Population in Green Bay grew by 4.2% from 2009 to 2024, reaching 105,266 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Green Bay is Gen Z, aged 13–28, at 23.0% of residents. That is 1.6 points above Wisconsin as a whole.
- Gen Z 13–28 24,201 23.0% +1.6 pts
- Millennials 29–44 23,164 22.0% +1.2 pts
- Gen X 45–60 20,939 19.9% -0.9 pts
- Boomers 61–79 14,659 13.9% -3.9 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.1% of the people living in Green Bay and men 49.9%.
- Women 50.1% Wisconsin 50.0%
- Men 49.9% Wisconsin 50.0%
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Economy
Green Bay has a the economy index of C, which means it is somewhat prosperous.
| Metric | Green Bay | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $66,129 | $77,698 | $80,455 |
| Income growth (%/yr) | 5.32% | 4.41% | 4.80% |
| Unemployment rate | 3.7% | 3.2% | 5.2% |
The median household income in Green Bay is about 15% lower than in Wisconsin.
Housing
| Metric | Green Bay | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $128,097 | $170,479 | $248,835 |
| Median rent | $930 | $1,087 | $1,407 |
| Homeownership rate | 58.0% | 67.8% | 65.2% |
The median home price in Green Bay is about 11.5 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $930 per month for that long.
Commute Time & Mobility
Commuters in Green Bay spend about 33 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 137 hours, about 5.7 full days, spent commuting.
| Metric | Green Bay | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 16.4 | 18.8 | 22.4 |
| Round-trip commute (min) | 32.8 | 37.5 | 44.8 |
| Yearly time spent (hours) | 137 | 156 | 187 |
| Estimated yearly cost | $4,239 | $4,846 | $5,790 |
| Work from home | 10.5% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 11,251 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 2,406 | 811 | 1,355 |
The average commute time in Green Bay is 16 minutes, shorter than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Green Bay has a education index of D, which means it is barely educated.
| Metric | Green Bay | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 23.0% | 29.7% | 31.6% |
| Average household size | 2.34 | 2.33 | 2.53 |
Health
Green Bay has a health index of B, which means it is quite healthy.
| Metric | Green Bay | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 78.3 | 79.6 | 78.3 |
| Self-rated poor health | 13.8% | 13.2% | 16.3% |
| Smokers | 20.0% | 18.5% | 19.0% |
Green Bay, WI Compared With Nearby Cities
How Green Bay, WI compares with the 1 cities closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Green Bay, WI | 105,266 | $66,129 #2/2 | $128,097 #2/2 | 16.4 min #1/2 |
| Howard, WI | 20,955 | $85,926 | $250,122 | 17.6 min |
Frequently Asked Questions
Common questions about Green Bay, Wisconsin.
How many people live in Green Bay, Wisconsin?
About 105,266 people live in Green Bay, Wisconsin, in 43,608 households of 2.3 people on average. The median age is 36.8, close to the U.S. median of 37.3.
Is Green Bay, Wisconsin urban or rural?
Averaged over its land area, Green Bay, Wisconsin has 1,888 people per square mile, a density typical of urban and suburban areas. That is about 22 times the U.S. average of 86.
Can a typical household afford a home in Green Bay, Wisconsin?
The median home costs 1.9 times the median household income ($128,097 against $66,129), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $930 a month takes about 17% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How strong is the job market in Green Bay, Wisconsin?
Unemployment in Green Bay, Wisconsin is only 3.7%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How educated are people in Green Bay, Wisconsin?
23.0% of adults in Green Bay, Wisconsin hold a bachelor's degree or higher (about 1 in 4), well below the U.S. share of 31.6%.
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