Douglas County, Wisconsin Income Statistics
Douglas County Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of a county's residents based on income levels, employment rates, and income inequality metrics.
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C
Douglas County Below average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Douglas County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $75,125 | $77,698 | $80,455 |
| Median Personal Income | $56,338 | $59,261 | $60,758 |
| Average Yearly Income Growth | 5.8% | 4.4% | 4.8% |
| Six-Figure Earners | 8.9% | 11.4% | 13.9% |
| $200k+ Households | 6.1% | 9.2% | 13.2% |
The median household income in Douglas County is about 3% lower than in Wisconsin. Income has been growing faster in Douglas County (5.8%/yr) than in Wisconsin (4.4%/yr).
About 9% of adults in Douglas County earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Douglas County, Wisconsin grew by 73.5% from 2009 to 2024, reaching $75,125 in 2024. That's an average of about 5.8% per year.
Income Inequality and the Gender Pay Gap in Douglas County
| Metric | Douglas County | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.487 | 0.503 | 0.552 |
| Male Median Income | $68,363 | $67,892 | $69,667 |
| Female Median Income | $52,217 | $54,788 | $56,850 |
| Gender Pay Gap | 23.6% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Douglas County, it is 0.487, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 31% more than women's income in Douglas County, Wisconsin. Over a 35-year career, a 31% wage gap accumulates to roughly $565,110 in unearned income for female workers in the area.
Income by Sex Over Time
The income gap between men and women in Douglas County, Wisconsin has stayed about the same since 2009, at around 24%. Over that period the gap was widest at 26% in 2023, and was narrowest at 19% in 2017. In dollar terms, the gap has widened by $5,858 since 2009.
Employment
| Metric | Douglas County | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 3.1% | 3.2% | 5.2% |
| Working from Home | 9.1% | 13.1% | 15.0% |
| Commute time (minutes) | 18 | 18 | 22 |
Approximately 708 people are unemployed in Douglas County, Wisconsin.
The average commute time in Douglas County is 18 minutes, about the same as in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Douglas County, Wisconsin has fallen from 6.9% to 3.1% in 2024. Over that period the rate peaked at 8.4% in 2013.
Douglas County, WI Wealth Compared With Nearby Counties
Douglas County, WI is the largest of the 6 counties compared here, 44,229 residents against a local median of 16,916. Douglas County, WI's unemployment, at 3.1%, runs 35% below the 4.7% typical of the counties around it. That is the better end of the local range on this measure.
Income growth tells the same story from another angle: 5.8%/yr against a local median of 5.0%/yr, 16% above it. Every measure here with a clear better direction points the same way, so Douglas County, WI is not trading one advantage for another, it reads stronger than its neighbours across the board. The counties themselves spread 2.0% on unemployment, so Douglas County, WI sits at one end of an already wide local range rather than apart from it. Douglas County, WI has the lowest unemployment of the 6 areas compared here.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Douglas County, WI | 44,229 | $75,125 #2/6 | 5.8%/yr #1/6 | 3.1% #1/6 | 0.487 #1/6 |
| Washburn County, WI | 16,854 | $63,863 | 4.6%/yr | 3.9% | 0.510 |
| Bayfield County, WI | 16,575 | $71,393 | 5.1%/yr | 3.6% | 0.489 |
| Burnett County, WI | 16,916 | $62,966 | 5.0%/yr | 4.9% | 0.506 |
| Carlton County, MN | 36,511 | $84,337 | 4.9%/yr | 4.7% | 0.514 |
| Pine County, MN | 29,640 | $70,962 | 5.8%/yr | 5.6% | 0.515 |
Conclusion
Considering all these factors, Douglas County, Wisconsin has an overall wealth index grade of C, making it about on par with Wisconsin, and about on par with the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Douglas County, Wisconsin.
How Rich Is Douglas County, Wisconsin?
Douglas County has a wealth index grade of C. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a C grade means residents are close to the U.S. average. The median household income is $75,125, about 3% lower than the Wisconsin average of $77,698.
Are incomes growing in Douglas County, Wisconsin?
Between 2009 and 2024, the median household income in Douglas County, Wisconsin rose 73%, from $43,305 to $75,125. Over the same years, income here outpaced Wisconsin as a whole: +73% against +50%.
What was the median household income in Douglas County in 2023?
In 2023, the median household income in Douglas County, Wisconsin was $72,137, up 11% from $64,908 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Douglas County in 2020?
In 2020, the median household income in Douglas County, Wisconsin was $57,591. By 2024 it had risen 30% to $75,125.
What is the Gini coefficient in Douglas County, Wisconsin?
The Gini coefficient in Douglas County is 0.487. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Douglas County, Wisconsin?
The income gap between men and women in Douglas County, Wisconsin has stayed about the same since 2009, at around 24%. Over that period the gap was widest at 26% in 2023, and was narrowest at 19% in 2017. In dollar terms, the gap has widened by $5,858 since 2009.
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