Housing Market Overview
The median home price (often called the average home price), rent costs, affordability metrics, and housing stock characteristics for this housing market.
Median Home Price Map: Nearby Counties
Housing Market Overview
| Metric | Douglas County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Home Price | $312,500 | $176,921 | $242,182 |
| Price Trend (Annual %) | 17.9% | 5.3% | 8.2% |
| Median Gross Rent | $903 | $1,045 | $1,342 |
| Rent Trend (Annual %) | 3.3% | 4.1% | 5.1% |
| Household Income Trend (Annual %) | — | — | — |
The median home price in Douglas County is about 77% higher than in Wisconsin. Rent is about 14% lower than the Wisconsin average.
Median Home and Rent Price Trends
Median Home Prices, 2015-2023
Median Rent Prices, 2015-2023
Both home prices and rent are rising in Douglas County, up about 17.9% and 3.3% a year respectively. Home prices are changing faster.
Median rent in Douglas County rose about 29.9% between 2015 and 2023, from $695 to $903. Over the same span, rent in Wisconsin rose about 34.7%.
Affordability
On average, housing unit costs 4.3 yearly household incomes in Douglas County.
Buying the median-priced home in Douglas County costs roughly 28.8 years of rent at the median monthly rate. That is a relatively high price-to-rent ratio, which tends to favor renting over buying in Douglas County. The price-to-rent ratio in Wisconsin is about 14.1.
| Metric | Douglas County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Home Price | $312,500 | $176,921 | $242,182 |
| Median Household Income | $72,137 | $75,766 | $78,145 |
| Price-to-Income Ratio | 4.3 | 2.3 | 3.1 |
Home Prices vs Income Over Time
Between 2015 and 2023, the median home price in Douglas County rose about 132.6%, while median household income rose about 66.6% between 2009 and 2023 — the home price grew faster than income.
Income Growth vs Housing Cost Growth (Year-over-Year %)
Compare income and housing cost trends.
Occupancy & Tenure
| Metric | Douglas County | Wisconsin Avg | US Average |
|---|---|---|---|
| Homeownership Rate | 59.4% | 60.4% | 58.2% |
| Rental Rate | 23.0% | 28.6% | 31.3% |
| Vacancy Rate | 17.6% | 11.1% | 10.6% |
| Median Tenure (years) | 16.0 | 16.0 | 15.0 |
| Median Year Moved In | 2010 | 2010 | 2011 |
Douglas County has a homeownership rate of 59.4%, lower than the Wisconsin average of 60.4%. Its housing vacancy rate is 17.6%, compared with 11.1% in Wisconsin.
Housing Stock
| Metric | Douglas County | Wisconsin Avg | US Average |
|---|---|---|---|
| Average Household Size | 2.27 people | 2.35 people | 2.54 people |
| Median Structure Built Year | 1965 | 1973 | 1978 |
| Median Number of Rooms | 5.5 | 5.6 | 5.5 |
The typical housing unit in Douglas County was built around 1965. On average, 2.3 people live in a home with about 5.5 rooms, staying for about 16.0 years on average.
Frequently Asked Questions
Common questions about the housing market in Douglas County, Wisconsin.
What is the median home price in Douglas County, Wisconsin?
The median home price in Douglas County, Wisconsin is $312,500, higher than the Wisconsin average of $176,921.
What is the average home price in Douglas County, Wisconsin?
The typical home price in %s, reported as the median sale price, is %s. The median is used instead of a mathematical average because it is not skewed by a small number of very expensive or very cheap homes, so it better reflects what a typical buyer pays.
What is the median rent in Douglas County, Wisconsin?
The median gross rent in Douglas County, Wisconsin is $903 per month, lower than the Wisconsin average of $1,045.
What was the median gross rent in Douglas County in 2020?
In 2020, the median gross rent in Douglas County, Wisconsin was $786 per month.
What is the price-to-rent ratio in Douglas County, Wisconsin?
The price-to-rent ratio in Douglas County, Wisconsin is about 28.8, meaning it would take roughly 28.8 years of rent payments at the median rent to equal the median home price. That is a relatively high price-to-rent ratio, which tends to favor renting over buying in Douglas County.
Are home prices or rent rising faster in Douglas County, Wisconsin?
Both home prices and rent are rising in Douglas County, up about 17.9% and 3.3% a year respectively. Home prices are changing faster.
What is the homeownership rate in Douglas County, Wisconsin?
59.4% of households in Douglas County, Wisconsin own their home, lower than the Wisconsin average of 60.4%.
What is the vacancy rate in Douglas County, Wisconsin?
The housing vacancy rate in Douglas County, Wisconsin is 17.6%, higher than the Wisconsin average of 11.1%.