Superior, Wisconsin Income Statistics
Superior Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
-
C
Superior Below average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Superior | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $64,199 | $77,698 | $80,455 |
| Median Personal Income | $53,905 | $59,261 | $60,758 |
| Average Yearly Income Growth | 5.8% | 4.4% | 4.8% |
| Six-Figure Earners | 7.4% | 11.4% | 13.9% |
| $200k+ Households | 4.8% | 9.2% | 13.2% |
The median household income in Superior is about 17% lower than in Wisconsin. Income has been growing faster in Superior (5.8%/yr) than in Wisconsin (4.4%/yr).
About 7% of adults in Superior earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Superior, Wisconsin grew by 60.4% from 2009 to 2024, reaching $64,199 in 2024. That's an average of about 5.8% per year.
Income Inequality and the Gender Pay Gap in Superior
| Metric | Superior | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.482 | 0.503 | 0.552 |
| Male Median Income | $64,048 | $67,892 | $69,667 |
| Female Median Income | $51,129 | $54,788 | $56,850 |
| Gender Pay Gap | 20.2% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Superior, it is 0.482, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 25% more than women's income in Superior, Wisconsin. Over a 35-year career, a 25% wage gap accumulates to roughly $452,165 in unearned income for female workers in the area.
Income by Sex Over Time
The income gap between men and women in Superior, Wisconsin has stayed about the same since 2009, at around 20%. Over that period the gap was widest at 23% in 2015, and was narrowest at 12% in 2017. In dollar terms, the gap has widened by $5,128 since 2009.
Employment
| Metric | Superior | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 3.0% | 3.2% | 5.2% |
| Working from Home | 9.0% | 13.1% | 15.0% |
| Commute time (minutes) | 13 | 18 | 22 |
Approximately 418 people are unemployed in Superior, Wisconsin.
The average commute time in Superior is 13 minutes, shorter than the 18 minutes in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Superior, Wisconsin has fallen from 6.9% to 3.0% in 2024. Over that period the rate peaked at 8.8% in 2013.
Superior, WI Wealth Compared With Nearby Cities
How Superior, WI compares with the 1 cities closest to it.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Superior, WI | 25,358 | $64,199 #2/2 | 5.8%/yr #1/2 | 3.0% #1/2 | 0.482 #1/2 |
| Duluth, MN | 77,579 | $68,249 | 5.0%/yr | 4.6% | 0.520 |
Conclusion
Considering all these factors, Superior, Wisconsin has an overall wealth index grade of C, making it about on par with Wisconsin, and about on par with the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Superior, Wisconsin.
How Rich Is Superior, Wisconsin?
Superior has a wealth index grade of C. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a C grade means residents are close to the U.S. average. The median household income is $64,199, about 17% lower than the Wisconsin average of $77,698.
How has median household income changed in Superior, Wisconsin?
Between 2009 and 2024, the median household income in Superior, Wisconsin rose 60%, from $40,014 to $64,199. Over the same years, income here outpaced Wisconsin as a whole: +60% against +50%.
What was the median household income in Superior in 2023?
In 2023, the median household income in Superior, Wisconsin was $63,242, up 14% from $55,486 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Superior in 2020?
In 2020, the median household income in Superior, Wisconsin was $48,682. By 2024 it had risen 32% to $64,199.
What is the Gini coefficient in Superior, Wisconsin?
The Gini coefficient in Superior is 0.482. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Superior, Wisconsin?
The income gap between men and women in Superior, Wisconsin has stayed about the same since 2009, at around 20%. Over that period the gap was widest at 23% in 2015, and was narrowest at 12% in 2017. In dollar terms, the gap has widened by $5,128 since 2009.
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