Superior, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Superior, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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C
Income Below average
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D
Education Well below average
Source: Map AI Methodology
Population
| Metric | Superior | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 25,358 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 559.1 | 90.2 | 86.4 |
| Population growth (%/yr) | -0.13% | 0.34% | 0.59% |
| Median age | 37.7 | 40.4 | 37.3 |
| Households | 11,337 | 2,477,189 | 130,235,071 |
Population in Superior declined by 0.8% from 2009 to 2024, reaching 25,358 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Superior is Gen Z, aged 13–28, at 23.8% of residents. That is 2.5 points above Wisconsin as a whole.
- Gen Z 13–28 6,042 23.8% +2.5 pts
- Millennials 29–44 5,448 21.5% +0.7 pts
- Gen X 45–60 4,960 19.6% -1.2 pts
- Boomers 61–79 4,339 17.1% -0.7 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 51.5% of the people living in Superior and men 48.5%.
- Women 51.5% Wisconsin 50.0%
- Men 48.5% Wisconsin 50.0%
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Economy
Superior has a the economy index of C, which means it is somewhat prosperous.
| Metric | Superior | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $64,199 | $77,698 | $80,455 |
| Income growth (%/yr) | 5.80% | 4.41% | 4.80% |
| Unemployment rate | 3.0% | 3.2% | 5.2% |
The median household income in Superior is about 17% lower than in Wisconsin.
Housing
| Metric | Superior | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $87,690 | $170,479 | $248,835 |
| Median rent | $892 | $1,087 | $1,407 |
| Homeownership rate | 60.3% | 67.8% | 65.2% |
The median home price in Superior is about 8.2 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $892 per month for that long.
Commute Time & Mobility
Commuters in Superior spend about 27 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 114 hours, about 4.8 full days, spent commuting.
| Metric | Superior | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 13.7 | 18.8 | 22.4 |
| Round-trip commute (min) | 27.5 | 37.5 | 44.8 |
| Yearly time spent (hours) | 114 | 156 | 187 |
| Estimated yearly cost | $3,547 | $4,846 | $5,790 |
| Work from home | 9.0% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 5,795 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 1,747 | 811 | 1,355 |
The average commute time in Superior is 14 minutes, shorter than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Superior has a education index of D, which means it is barely educated.
| Metric | Superior | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 25.9% | 29.7% | 31.6% |
| Average household size | 2.15 | 2.33 | 2.53 |
Health
Superior has a health index of B, which means it is quite healthy.
| Metric | Superior | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 76.4 | 79.6 | 78.3 |
| Self-rated poor health | 13.0% | 13.2% | 16.3% |
| Smokers | 19.1% | 18.5% | 19.0% |
Superior, WI Compared With Nearby Cities
How Superior, WI compares with the 1 cities closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Superior, WI | 25,358 | $64,199 #2/2 | $87,690 #2/2 | 13.7 min #1/2 |
| Duluth, MN | 77,579 | $68,249 | $206,656 | 15.9 min |
Frequently Asked Questions
Common questions about Superior, Wisconsin.
How big is Superior, Wisconsin by population?
About 25,358 people live in Superior, Wisconsin, in 11,337 households of 2.2 people on average. The median age is 37.7, close to the U.S. median of 37.3.
Is Superior, Wisconsin mostly urban or rural?
Averaged over its land area, Superior, Wisconsin has 559 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 6.5 times the U.S. average of 86.
Can a typical household afford a home in Superior, Wisconsin?
The median home costs 1.4 times the median household income ($87,690 against $64,199), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $892 a month takes about 17% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How strong is the job market in Superior, Wisconsin?
Unemployment in Superior, Wisconsin is only 3.0%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
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