Appleton, Wisconsin Income Statistics
Appleton Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
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B
Appleton Around average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Appleton | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $77,857 | $77,698 | $80,455 |
| Median Personal Income | $54,736 | $59,261 | $60,758 |
| Average Yearly Income Growth | 4.8% | 4.4% | 4.8% |
| Six-Figure Earners | 10.5% | 11.4% | 13.9% |
| $200k+ Households | 8.2% | 9.2% | 13.2% |
The median household income in Appleton is about the same as in Wisconsin. Income has been growing faster in Appleton (4.8%/yr) than in Wisconsin (4.4%/yr).
About 11% of adults in Appleton earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Appleton, Wisconsin grew by 58.8% from 2009 to 2024, reaching $77,857 in 2024. That's an average of about 4.8% per year.
Income Inequality and the Gender Pay Gap in Appleton
| Metric | Appleton | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.494 | 0.503 | 0.552 |
| Male Median Income | $65,300 | $67,892 | $69,667 |
| Female Median Income | $51,612 | $54,788 | $56,850 |
| Gender Pay Gap | 21.0% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Appleton, it is 0.494, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 27% more than women's income in Appleton, Wisconsin. Over a 35-year career, a 27% wage gap accumulates to roughly $479,080 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Appleton, Wisconsin has narrowed from about 28% to 21% in 2024. Over that period the gap was widest at 29% in 2010, and was narrowest at 18% in 2017. In dollar terms, the gap has widened by $548 since 2009.
Employment
| Metric | Appleton | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 3.2% | 3.2% | 5.2% |
| Working from Home | 12.6% | 13.1% | 15.0% |
| Commute time (minutes) | 16 | 18 | 22 |
Approximately 1,226 people are unemployed in Appleton, Wisconsin.
The average commute time in Appleton is 16 minutes, shorter than the 18 minutes in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Appleton, Wisconsin has fallen from 6.5% to 3.2% in 2024.
Appleton, WI Wealth Compared With Nearby Cities
How Appleton, WI compares with the 1 cities closest to it.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Appleton, WI | 69,075 | $77,857 #2/2 | 4.8%/yr #2/2 | 3.2% #2/2 | 0.494 #2/2 |
| Fox Crossing, WI | 20,338 | $81,059 | 4.9%/yr | 1.1% | 0.462 |
Conclusion
Considering all these factors, Appleton, Wisconsin has an overall wealth index grade of B, making it about on par with Wisconsin, and somewhat better than the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Appleton, Wisconsin.
How Wealthy Is Appleton, Wisconsin?
Appleton has a wealth index grade of B. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a B grade means residents are quite well off compared to the U.S. average. The median household income is $77,857, close to the Wisconsin average of $77,698.
Are incomes growing in Appleton, Wisconsin?
Between 2009 and 2024, the median household income in Appleton, Wisconsin rose 59%, from $49,039 to $77,857. Over the same years, income here outpaced Wisconsin as a whole: +59% against +50%.
What was the median household income in Appleton in 2023?
In 2023, the median household income in Appleton, Wisconsin was $75,074, up 4% from $72,479 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Appleton in 2020?
In 2020, the median household income in Appleton, Wisconsin was $60,050. By 2024 it had risen 30% to $77,857.
What is the Gini coefficient in Appleton, Wisconsin?
The Gini coefficient in Appleton is 0.494. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Appleton, Wisconsin?
Since 2009, the income gap between men and women in Appleton, Wisconsin has narrowed from about 28% to 21% in 2024. Over that period the gap was widest at 29% in 2010, and was narrowest at 18% in 2017. In dollar terms, the gap has widened by $548 since 2009.
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