Appleton, WI Demographics & Local Data

Analyze population trends, housing costs, and the local economy by exploring Map AI.

Area Snapshot

Key statistics on population, economy, housing, and commuting compared to state and national averages. Explore interactive maps for deeper analysis.

B
B
C

Population

Metric Appleton Wisconsin Avg U.S. Average
Population 68,867 5,859,674 334,821,731
Population density (per sq mi) 2656.9 89.4 85.8
Population growth (%/yr) 0.16% 0.33% 0.57%
Median age 38.0 40.1 37.1
Households 28,666 2,445,541 128,459,983

Population Over Time

Year Appleton

Race & Ethnicity

Group Share

Economy

Appleton has a the economy index of B, which means it is quite prosperous.

Metric Appleton Wisconsin Avg U.S. Average
Median household income $75,072 $75,766 $78,145
Income growth (%/yr) 4.91% 4.67% 5.07%
Unemployment rate 3.7% 3.3% 5.2%

Detailed wealth and income breakdown →

Housing

Metric Appleton Wisconsin Avg U.S. Average
Median home price $148,387 $176,921 $242,182
Median rent $953 $1,045 $1,342
Homeownership rate 66.9% 67.9% 65.1%

Full housing market analysis →

Mobility & Commuting

The most common departure window is 07:00 AM – 07:29 AM , followed by 07:30 AM – 07:59 AM .

Metric Appleton Wisconsin Avg U.S. Average
Average commute time (min) 16.7 18.8 22.5
Work from home 11.2% 11.6% 13.4%

Commute and transport details →

Education & Households

Appleton has a education index of C, which means it is somewhat educated.

Metric Appleton Wisconsin Avg U.S. Average
Bachelor's degree or higher 31.6% 29.7% 31.6%
Average household size 2.33 2.35 2.54

Health

Appleton has a health index of B, which means it is quite healthy.

Metric Appleton Wisconsin Avg U.S. Average
Life expectancy (years) 78.3 79.6 78.3
Self-rated poor health 11.3% 13.2% 16.3%
Smokers 16.8% 18.5% 19.0%