Price County, Wisconsin Income Statistics
Price County Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of a county's residents based on income levels, employment rates, and income inequality metrics.
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C
Price County Below averageLess wealthy than 80% of counties in Wisconsin
Source: Map AI Methodology
Income Statistics Overview
| Metric | Price County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $60,738 | $77,698 | $80,455 |
| Median Personal Income | $51,089 | $59,261 | $60,758 |
| Average Yearly Income Growth | 4.1% | 4.4% | 4.8% |
| Six-Figure Earners | 5.7% | 11.4% | 13.9% |
| $200k+ Households | 3.9% | 9.2% | 13.2% |
The median household income in Price County is about 22% lower than in Wisconsin. Income has been growing slower in Price County (4.1%/yr) than in Wisconsin (4.4%/yr).
About 6% of adults in Price County earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Price County, Wisconsin grew by 49.4% from 2009 to 2024, reaching $60,738 in 2024. That's an average of about 4.1% per year.
Income Inequality and the Gender Pay Gap in Price County
| Metric | Price County | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.479 | 0.503 | 0.552 |
| Male Median Income | $57,941 | $67,892 | $69,667 |
| Female Median Income | $48,510 | $54,788 | $56,850 |
| Gender Pay Gap | 16.3% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Price County, it is 0.479, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 19% more than women's income in Price County, Wisconsin. Over a 35-year career, a 19% wage gap accumulates to roughly $330,085 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Price County, Wisconsin has narrowed from about 32% to 16% in 2024. In dollar terms, the gap has narrowed by $3,800 since 2009.
Employment
| Metric | Price County | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 2.9% | 3.2% | 5.2% |
| Working from Home | 7.9% | 13.1% | 15.0% |
| Commute time (minutes) | 17 | 18 | 22 |
Approximately 181 people are unemployed in Price County, Wisconsin.
The average commute time in Price County is 17 minutes, shorter than the 18 minutes in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Price County, Wisconsin has fallen from 7.0% to 2.9% in 2024. Over that period the rate fell as low as 1.8% in 2020.
Price County, WI Wealth Compared With Nearby Counties
Price County, WI is the 5th largest of the 6 counties compared here, 14,089 residents against a local median of 18,476. The measure that sets Price County, WI apart most is income growth: 4.1%/yr, 15% below the local median of 4.8%/yr. That is the weaker end of the local range on this measure.
The counties themselves spread 1.5%/yr on income growth, so Price County, WI sits at one end of an already wide local range rather than apart from it. Price County, WI has the 5th highest income growth of the 6 areas compared here.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Price County, WI | 14,089 | $60,738 #4/6 | 4.1%/yr #5/6 | 2.9% #3/6 | 0.479 #4/6 |
| Taylor County, WI | 20,024 | $70,188 | 4.7%/yr | 2.6% | 0.458 |
| Iron County, WI | 6,210 | $60,580 | 5.1%/yr | 2.5% | 0.461 |
| Lincoln County, WI | 28,426 | $70,061 | 3.8%/yr | 3.2% | 0.468 |
| Rusk County, WI | 14,178 | $59,944 | 5.2%/yr | 5.4% | 0.479 |
| Sawyer County, WI | 18,476 | $60,880 | 4.8%/yr | 6.0% | 0.501 |
Conclusion
Considering all these factors, Price County, Wisconsin has an overall wealth index grade of C, making it about on par with Wisconsin, and about on par with the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Price County, Wisconsin.
How Rich Is Price County, Wisconsin?
Price County has a wealth index grade of C. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a C grade means residents are close to the U.S. average. The median household income is $60,738, about 22% lower than the Wisconsin average of $77,698.
How has median household income changed in Price County, Wisconsin?
Between 2009 and 2024, the median household income in Price County, Wisconsin rose 49%, from $40,642 to $60,738. Over the same years, income here kept pace with Wisconsin as a whole: +49% against +50%.
What was the median household income in Price County in 2023?
In 2023, the median household income in Price County, Wisconsin was $58,186, up 6% from $54,957 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Price County in 2020?
In 2020, the median household income in Price County, Wisconsin was $49,718. By 2024 it had risen 22% to $60,738.
What is the Gini coefficient in Price County, Wisconsin?
The Gini coefficient in Price County is 0.479. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Price County, Wisconsin?
Since 2009, the income gap between men and women in Price County, Wisconsin has narrowed from about 32% to 16% in 2024. In dollar terms, the gap has narrowed by $3,800 since 2009.
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