Price County, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Price County, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around averageLess healthy than 80% of counties in Wisconsin
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C
Income Below averageLess wealthy than 80% of counties in Wisconsin
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D
Education Well below averageLess educated than 82% of counties in Wisconsin
Source: Map AI Methodology
Population: density and quick facts
| Metric | Price County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 14,089 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 11.0 | 90.2 | 86.4 |
| Population growth (%/yr) | 0.36% | 0.34% | 0.59% |
| Median age | 50.6 | 40.4 | 37.3 |
| Households | 6,538 | 2,477,189 | 130,235,071 |
Population in Price County declined by 3.2% from 2009 to 2024, reaching 14,089 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Price County is Boomers, aged 61–79, at 26.8% of residents. That is 8.9 points above Wisconsin as a whole.
- Gen Z 13–28 2,149 15.3% -6.1 pts
- Millennials 29–44 2,125 15.1% -5.7 pts
- Gen X 45–60 3,378 24.0% +3.2 pts
- Boomers 61–79 3,771 26.8% +8.9 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 48.5% of the people living in Price County and men 51.5%.
- Women 48.5% Wisconsin 50.0%
- Men 51.5% Wisconsin 50.0%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Price County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Price County has a the economy index of C, which means it is somewhat prosperous.
| Metric | Price County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $60,738 | $77,698 | $80,455 |
| Income growth (%/yr) | 4.10% | 4.41% | 4.80% |
| Unemployment rate | 2.9% | 3.2% | 5.2% |
The median household income in Price County is about 22% lower than in Wisconsin.
Housing
| Metric | Price County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $183,829 | $170,479 | $248,835 |
| Median rent | $785 | $1,087 | $1,407 |
| Homeownership rate | 81.9% | 67.8% | 65.2% |
The median home price in Price County is about 19.5 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $785 per month for that long.
Commute Time & Mobility
Commuters in Price County spend about 35 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 148 hours, about 6.1 full days, spent commuting.
| Metric | Price County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 17.7 | 18.8 | 22.4 |
| Round-trip commute (min) | 35.4 | 37.5 | 44.8 |
| Yearly time spent (hours) | 148 | 156 | 187 |
| Estimated yearly cost | $4,575 | $4,846 | $5,790 |
| Work from home | 7.9% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | — | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 270 | 811 | 1,355 |
Fastest commutes among counties in
Wisconsin:
Ashland County (12.8 min), Door County (13.6 min), Eau Claire County (15.3 min).
Slowest:
Oconto County (26.4 min), St. Croix County (25.3 min), Waushara County (23.9 min).
The average commute time in Price County is 18 minutes, shorter than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Price County has a education index of D, which means it is barely educated.
| Metric | Price County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 15.4% | 29.7% | 31.6% |
| Average household size | 2.13 | 2.33 | 2.53 |
Highest education index among counties in
Wisconsin:
Dane County (0.4), Ozaukee County (0.4), Waukesha County (0.4).
Lowest:
Clark County (0.2), Adams County (0.2), Juneau County (0.2).
Health
Price County has a health index of B, which means it is quite healthy.
| Metric | Price County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 78.8 | 79.6 | 78.3 |
| Self-rated poor health | 15.0% | 13.2% | 16.3% |
| Smokers | 19.4% | 18.5% | 19.0% |
Highest health index among counties in
Wisconsin:
Dane County (0.8), Waukesha County (0.8), Ozaukee County (0.8).
Lowest:
Menominee County (0.8), Clark County (0.8), Forest County (0.8).
Price County, WI Compared With Nearby Counties
How Price County, WI compares with the 2 counties closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Price County, WI | 14,089 | $60,738 #3/3 | $183,829 #2/3 | 17.7 min #2/3 |
| Taylor County, WI | 20,024 | $70,188 | $169,999 | 16.3 min |
| Lincoln County, WI | 28,426 | $70,061 | $245,833 | 18.8 min |
Frequently Asked Questions
Common questions about Price County, Wisconsin.
What is the population of Price County, Wisconsin?
About 14,089 people live in Price County, Wisconsin, in 6,538 households of 2.1 people on average. The median age is 50.6, so residents are older than the U.S. median of 37.3 by about 13 years.
Is Price County, Wisconsin urban or rural?
Averaged over its land area, Price County, Wisconsin has 11 people per square mile, a density typical of rural areas. That is about 13% of the U.S. average of 86.
Can a typical household afford a home in Price County, Wisconsin?
The median home costs 3.0 times the median household income ($183,829 against $60,738), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $785 a month takes about 16% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Price County, Wisconsin?
Unemployment in Price County, Wisconsin is only 2.9%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How educated are people in Price County, Wisconsin?
15.4% of adults in Price County, Wisconsin hold a bachelor's degree or higher (about 1 in 7), well below the U.S. share of 31.6%.
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