Taylor County, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Taylor County, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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C
Income Below average
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F
Education Well below averageAmong the 5 least educated counties in Wisconsin
Source: Map AI Methodology
Population: density and quick facts
| Metric | Taylor County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 20,024 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 20.3 | 90.2 | 86.4 |
| Population growth (%/yr) | -0.30% | 0.34% | 0.59% |
| Median age | 43.0 | 40.4 | 37.3 |
| Households | 6,655 | 2,477,189 | 130,235,071 |
Population in Taylor County grew by 3.6% from 2009 to 2024, reaching 20,024 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Taylor County is Gen X, aged 45–60, at 23.3% of residents. That is 2.6 points above Wisconsin as a whole.
- Gen Z 13–28 3,628 18.1% -3.2 pts
- Millennials 29–44 3,484 17.4% -3.4 pts
- Gen X 45–60 4,668 23.3% +2.6 pts
- Boomers 61–79 4,064 20.3% +2.4 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 49.1% of the people living in Taylor County and men 50.9%.
- Women 49.1% Wisconsin 50.0%
- Men 50.9% Wisconsin 50.0%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Taylor County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Taylor County has a the economy index of C, which means it is somewhat prosperous.
| Metric | Taylor County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $70,188 | $77,698 | $80,455 |
| Income growth (%/yr) | 4.71% | 4.41% | 4.80% |
| Unemployment rate | 2.6% | 3.2% | 5.2% |
The median household income in Taylor County is about 10% lower than in Wisconsin.
Housing
| Metric | Taylor County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $169,999 | $170,479 | $248,835 |
| Median rent | $823 | $1,087 | $1,407 |
| Homeownership rate | 79.7% | 67.8% | 65.2% |
The median home price in Taylor County is about 17.2 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $823 per month for that long.
Commute Time & Mobility
Commuters in Taylor County spend about 33 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 136 hours, about 5.7 full days, spent commuting.
| Metric | Taylor County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 16.3 | 18.8 | 22.4 |
| Round-trip commute (min) | 32.6 | 37.5 | 44.8 |
| Yearly time spent (hours) | 136 | 156 | 187 |
| Estimated yearly cost | $4,217 | $4,846 | $5,790 |
| Work from home | 9.2% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 4,169 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 344 | 811 | 1,355 |
Fastest commutes among counties in
Wisconsin:
Ashland County (12.8 min), Door County (13.6 min), Eau Claire County (15.3 min).
Slowest:
Oconto County (26.4 min), St. Croix County (25.3 min), Waushara County (23.9 min).
The average commute time in Taylor County is 16 minutes, shorter than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Taylor County has a education index of F, which means it scores poorly in education.
| Metric | Taylor County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 14.7% | 29.7% | 31.6% |
| Average household size | 2.55 | 2.33 | 2.53 |
Highest education index among counties in
Wisconsin:
Dane County (0.4), Ozaukee County (0.4), Waukesha County (0.4).
Lowest:
Clark County (0.2), Adams County (0.2), Juneau County (0.2).
Health
Taylor County has a health index of B, which means it is quite healthy.
| Metric | Taylor County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 83.9 | 79.6 | 78.3 |
| Self-rated poor health | 14.1% | 13.2% | 16.3% |
| Smokers | 19.8% | 18.5% | 19.0% |
Highest health index among counties in
Wisconsin:
Dane County (0.8), Waukesha County (0.8), Ozaukee County (0.8).
Lowest:
Menominee County (0.8), Clark County (0.8), Forest County (0.8).
Taylor County, WI Compared With Nearby Counties
Taylor County, WI is the smallest of the 4 counties compared here, 20,024 residents against a local median of 34,738. Where Taylor County, WI breaks from the counties next to it is median home price, sitting 31% above the local median of $129,853 at $169,999.
The counties themselves spread $226,277 on median home price, so Taylor County, WI sits at one end of an already wide local range rather than apart from it. Taylor County, WI has the 2nd highest median home price of the 4 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Taylor County, WI | 20,024 | $70,188 #2/4 | $169,999 #2/4 | 16.3 min #1/4 |
| Clark County, WI | 34,738 | $68,224 | $129,853 | 18.0 min |
| Lincoln County, WI | 28,426 | $70,061 | $245,833 | 18.8 min |
| Chippewa County, WI | 66,799 | $74,640 | $19,556 | 20.2 min |
Frequently Asked Questions
Common questions about Taylor County, Wisconsin.
How big is Taylor County, Wisconsin by population?
About 20,024 people live in Taylor County, Wisconsin, in 6,655 households of 2.5 people on average. The median age is 43.0, so residents are older than the U.S. median of 37.3 by about 6 years.
Is Taylor County, Wisconsin mostly urban or rural?
Averaged over its land area, Taylor County, Wisconsin has 20 people per square mile, a density typical of rural areas. That is about 24% of the U.S. average of 86.
Is Taylor County, Wisconsin an affordable place to live?
The median home costs 2.4 times the median household income ($169,999 against $70,188), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $823 a month takes about 14% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Taylor County, Wisconsin?
Unemployment in Taylor County, Wisconsin is only 2.6%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How educated are people in Taylor County, Wisconsin?
14.7% of adults in Taylor County, Wisconsin hold a bachelor's degree or higher (about 1 in 7), well below the U.S. share of 31.6%.
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