Pierce County, Wisconsin Income Statistics
Pierce County Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of a county's residents based on income levels, employment rates, and income inequality metrics.
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B
Pierce County Around averageWealthier than 86% of counties in Wisconsin
Source: Map AI Methodology
Income Statistics Overview
| Metric | Pierce County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $93,522 | $77,698 | $80,455 |
| Median Personal Income | $62,644 | $59,261 | $60,758 |
| Average Yearly Income Growth | 4.7% | 4.4% | 4.8% |
| Six-Figure Earners | 11.7% | 11.4% | 13.9% |
| $200k+ Households | 10.6% | 9.2% | 13.2% |
The median household income in Pierce County is about 20% higher than in Wisconsin. Income has been growing faster in Pierce County (4.7%/yr) than in Wisconsin (4.4%/yr).
About 12% of adults in Pierce County earn six figures ($100,000 or more) a year, about the same as the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Pierce County, Wisconsin grew by 57.6% from 2009 to 2024, reaching $93,522 in 2024. That's an average of about 4.7% per year.
Income Inequality and the Gender Pay Gap in Pierce County
| Metric | Pierce County | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.511 | 0.503 | 0.552 |
| Male Median Income | $70,100 | $67,892 | $69,667 |
| Female Median Income | $59,567 | $54,788 | $56,850 |
| Gender Pay Gap | 15.0% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Pierce County, it is 0.511, higher than Wisconsin's 0.503, so income is less evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 18% more than women's income in Pierce County, Wisconsin. Over a 35-year career, a 18% wage gap accumulates to roughly $368,655 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Pierce County, Wisconsin has narrowed from about 27% to 15% in 2024. In dollar terms, the gap has narrowed by $2,578 since 2009.
Employment
| Metric | Pierce County | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 3.2% | 3.2% | 5.2% |
| Working from Home | 12.8% | 13.1% | 15.0% |
| Commute time (minutes) | 23 | 18 | 22 |
Approximately 779 people are unemployed in Pierce County, Wisconsin.
The average commute time in Pierce County is 23 minutes, longer than the 18 minutes in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Pierce County, Wisconsin has fallen from 5.6% to 3.2% in 2024. Over that period the rate fell as low as 2.4% in 2019.
Pierce County, WI Wealth Compared With Nearby Counties
Pierce County, WI is typical in size for this group, 42,584 residents against a local median of 47,943, so the measures below are close to a like for like comparison. Nothing separates Pierce County, WI sharply from the counties around it. Each measure below lands within 15% of the local median, close enough that the differences are within what survey sampling alone would produce.
The largest of those small differences is income growth, 13% above the local median at 4.7%/yr against 4.2%/yr. Pierce County, WI has the 2nd highest income growth of the 6 areas compared here.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Pierce County, WI | 42,584 | $93,522 #3/6 | 4.7%/yr #2/6 | 3.2% #4/6 | 0.511 #6/6 |
| St. Croix County, WI | 96,041 | $103,525 | 4.3%/yr | 2.6% | 0.494 |
| Goodhue County, MN | 47,943 | $83,371 | 4.1%/yr | 3.6% | 0.491 |
| Pepin County, WI | 7,431 | $75,426 | 5.0%/yr | 3.1% | 0.466 |
| Wabasha County, MN | 21,565 | $82,094 | 4.2%/yr | 2.2% | 0.473 |
| Washington County, MN | 276,224 | $115,522 | 3.7%/yr | 3.4% | 0.499 |
Conclusion
Considering all these factors, Pierce County, Wisconsin has an overall wealth index grade of B, making it somewhat better than Wisconsin, and somewhat better than the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Pierce County, Wisconsin.
How Rich Is Pierce County, Wisconsin?
Pierce County has a wealth index grade of B. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a B grade means residents are quite well off compared to the U.S. average. The median household income is $93,522, about 20% higher than the Wisconsin average of $77,698.
Are incomes growing in Pierce County, Wisconsin?
Between 2009 and 2024, the median household income in Pierce County, Wisconsin rose 58%, from $59,345 to $93,522. Over the same years, income here outpaced Wisconsin as a whole: +58% against +50%.
What was the median household income in Pierce County in 2023?
In 2023, the median household income in Pierce County, Wisconsin was $89,927, up 8% from $83,636 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Pierce County in 2020?
In 2020, the median household income in Pierce County, Wisconsin was $74,264. By 2024 it had risen 26% to $93,522.
What is the Gini coefficient in Pierce County, Wisconsin?
The Gini coefficient in Pierce County is 0.511. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Pierce County, Wisconsin?
Since 2009, the income gap between men and women in Pierce County, Wisconsin has narrowed from about 27% to 15% in 2024. In dollar terms, the gap has narrowed by $2,578 since 2009.
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