Rock County, Wisconsin Income Statistics
Rock County Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of a county's residents based on income levels, employment rates, and income inequality metrics.
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C
Rock County Below average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Rock County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $75,645 | $77,698 | $80,455 |
| Median Personal Income | $54,401 | $59,261 | $60,758 |
| Average Yearly Income Growth | 5.1% | 4.4% | 4.8% |
| Six-Figure Earners | 8.5% | 11.4% | 13.9% |
| $200k+ Households | 6.6% | 9.2% | 13.2% |
The median household income in Rock County is about 3% lower than in Wisconsin. Income has been growing faster in Rock County (5.1%/yr) than in Wisconsin (4.4%/yr).
About 8% of adults in Rock County earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Rock County, Wisconsin grew by 51.6% from 2009 to 2024, reaching $75,645 in 2024. That's an average of about 5.1% per year.
Income Inequality and the Gender Pay Gap in Rock County
| Metric | Rock County | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.488 | 0.503 | 0.552 |
| Male Median Income | $61,909 | $67,892 | $69,667 |
| Female Median Income | $51,029 | $54,788 | $56,850 |
| Gender Pay Gap | 17.6% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Rock County, it is 0.488, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 21% more than women's income in Rock County, Wisconsin. Over a 35-year career, a 21% wage gap accumulates to roughly $380,800 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Rock County, Wisconsin has narrowed from about 27% to 18% in 2024. Over that period the gap was narrowest at 17% in 2023. In dollar terms, the gap has narrowed by $1,799 since 2009.
Employment
| Metric | Rock County | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 3.8% | 3.2% | 5.2% |
| Working from Home | 9.2% | 13.1% | 15.0% |
| Commute time (minutes) | 18 | 18 | 22 |
Approximately 3,244 people are unemployed in Rock County, Wisconsin.
The average commute time in Rock County is 18 minutes, about the same as in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Rock County, Wisconsin has fallen from 9.5% to 3.8% in 2024. Over that period the rate peaked at 10.3% in 2013.
Rock County, WI Wealth Compared With Nearby Counties
Rock County, WI is the 3rd largest of the 6 counties compared here, 164,349 residents against a local median of 105,657. Rock County, WI sits close to the middle of its own neighbourhood. No measure below is more than 15% off the local median, so the choice between these counties turns on things this data does not capture.
The largest of those small differences is income growth, 12% above the local median at 5.1%/yr against 4.5%/yr. Rock County, WI has the highest income growth of the 6 areas compared here.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Rock County, WI | 164,349 | $75,645 #5/6 | 5.1%/yr #1/6 | 3.8% #4/6 | 0.488 #1/6 |
| Winnebago County, IL | 283,258 | $66,225 | 3.7%/yr | 7.3% | 0.533 |
| Boone County, IL | 53,226 | $85,291 | 4.5%/yr | 7.4% | 0.530 |
| Jefferson County, WI | 86,001 | $84,347 | 4.7%/yr | 3.5% | 0.490 |
| Dane County, WI | 572,416 | $90,408 | 4.2%/yr | 2.4% | 0.502 |
| Walworth County, WI | 105,657 | $82,758 | 5.0%/yr | 2.9% | 0.508 |
Conclusion
Considering all these factors, Rock County, Wisconsin has an overall wealth index grade of C, making it about on par with Wisconsin, and about on par with the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Rock County, Wisconsin.
How Rich Is Rock County, Wisconsin?
Rock County has a wealth index grade of C. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a C grade means residents are close to the U.S. average. The median household income is $75,645, about 3% lower than the Wisconsin average of $77,698.
How fast is household income rising in Rock County, Wisconsin?
Between 2009 and 2024, the median household income in Rock County, Wisconsin rose 52%, from $49,886 to $75,645. Over the same years, income here outpaced Wisconsin as a whole: +52% against +50%.
What was the median household income in Rock County in 2023?
In 2023, the median household income in Rock County, Wisconsin was $74,431, up 5% from $71,041 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Rock County in 2020?
In 2020, the median household income in Rock County, Wisconsin was $59,582. By 2024 it had risen 27% to $75,645.
What is the Gini coefficient in Rock County, Wisconsin?
The Gini coefficient in Rock County is 0.488. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Rock County, Wisconsin?
Since 2009, the income gap between men and women in Rock County, Wisconsin has narrowed from about 27% to 18% in 2024. Over that period the gap was narrowest at 17% in 2023. In dollar terms, the gap has narrowed by $1,799 since 2009.
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