Richland County, Wisconsin Income Statistics
Richland County Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of a county's residents based on income levels, employment rates, and income inequality metrics.
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C
Richland County Below averageLess wealthy than 79% of counties in Wisconsin
Source: Map AI Methodology
Income Statistics Overview
| Metric | Richland County | Wisconsin Avg | US Average |
|---|---|---|---|
| Median Household Income | $65,744 | $77,698 | $80,455 |
| Median Personal Income | $48,583 | $59,261 | $60,758 |
| Average Yearly Income Growth | 4.4% | 4.4% | 4.8% |
| Six-Figure Earners | 6.7% | 11.4% | 13.9% |
| $200k+ Households | 4.9% | 9.2% | 13.2% |
The median household income in Richland County is about 15% lower than in Wisconsin. Income has been growing slower in Richland County (4.4%/yr) than in Wisconsin (4.4%/yr).
About 7% of adults in Richland County earn six figures ($100,000 or more) a year, lower than the Wisconsin average of 11%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Richland County, Wisconsin grew by 51.8% from 2009 to 2024, reaching $65,744 in 2024. That's an average of about 4.4% per year.
Income Inequality and the Gender Pay Gap in Richland County
| Metric | Richland County | Wisconsin Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.492 | 0.503 | 0.552 |
| Male Median Income | $55,169 | $67,892 | $69,667 |
| Female Median Income | $46,682 | $54,788 | $56,850 |
| Gender Pay Gap | 15.4% | 19.3% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Richland County, it is 0.492, lower than Wisconsin's 0.503, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 18% more than women's income in Richland County, Wisconsin. Over a 35-year career, a 18% wage gap accumulates to roughly $297,045 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Richland County, Wisconsin has narrowed from about 24% to 15% in 2024. Over that period the gap was widest at 24% in 2010, and was narrowest at 13% in 2023. In dollar terms, the gap has narrowed by $697 since 2009.
Employment
| Metric | Richland County | Wisconsin Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 3.6% | 3.2% | 5.2% |
| Working from Home | 8.9% | 13.1% | 15.0% |
| Commute time (minutes) | 18 | 18 | 22 |
Approximately 303 people are unemployed in Richland County, Wisconsin.
The average commute time in Richland County is 18 minutes, about the same as in Wisconsin.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Richland County, Wisconsin has fallen from 5.5% to 3.6% in 2024. Over that period the rate peaked at 6.0% in 2013 and fell as low as 2.1% in 2020.
Richland County, WI Wealth Compared With Nearby Counties
Richland County, WI is the 5th largest of the 6 counties compared here, 17,205 residents against a local median of 31,046. Richland County, WI's unemployment, at 3.6%, runs 16% above the 3.1% typical of the counties around it. That is the weaker end of the local range on this measure.
The counties themselves spread 0.8% on unemployment, so Richland County, WI sits at one end of an already wide local range rather than apart from it. Richland County, WI has the 6th lowest unemployment of the 6 areas compared here.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Richland County, WI | 17,205 | $65,744 #5/6 | 4.4%/yr #5/6 | 3.6% #6/6 | 0.492 #4/6 |
| Vernon County, WI | 31,046 | $71,656 | 4.8%/yr | 2.5% | 0.502 |
| Iowa County, WI | 23,867 | $81,737 | 4.6%/yr | 3.1% | 0.477 |
| Sauk County, WI | 66,009 | $80,789 | 5.3%/yr | 2.3% | 0.477 |
| Crawford County, WI | 16,042 | $64,550 | 4.4%/yr | 3.1% | 0.491 |
| Grant County, WI | 51,770 | $67,366 | 4.1%/yr | 3.1% | 0.522 |
Conclusion
Considering all these factors, Richland County, Wisconsin has an overall wealth index grade of C, making it about on par with Wisconsin, and about on par with the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Richland County, Wisconsin.
How Rich Is Richland County, Wisconsin?
Richland County has a wealth index grade of C. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a C grade means residents are close to the U.S. average. The median household income is $65,744, about 15% lower than the Wisconsin average of $77,698.
Are incomes growing in Richland County, Wisconsin?
Between 2009 and 2024, the median household income in Richland County, Wisconsin rose 52%, from $43,316 to $65,744. Over the same years, income here outpaced Wisconsin as a whole: +52% against +50%.
What was the median household income in Richland County in 2023?
In 2023, the median household income in Richland County, Wisconsin was $62,663, up 1% from $61,968 in 2022. The Wisconsin median that year was $75,781.
What was the median household income in Richland County in 2020?
In 2020, the median household income in Richland County, Wisconsin was $52,471. By 2024 it had risen 25% to $65,744.
What is the Gini coefficient in Richland County, Wisconsin?
The Gini coefficient in Richland County is 0.492. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Richland County, Wisconsin?
Since 2009, the income gap between men and women in Richland County, Wisconsin has narrowed from about 24% to 15% in 2024. Over that period the gap was widest at 24% in 2010, and was narrowest at 13% in 2023. In dollar terms, the gap has narrowed by $697 since 2009.
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