Olive Branch, Mississippi Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Olive Branch, MS Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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B
Income Around average
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C
Education Below average
Source: Map AI Methodology
Population
| Metric | Olive Branch | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Population | 48,912 | 2,946,497 | 337,468,954 |
| Population density (per sq mi) | 872.9 | 60.8 | 86.4 |
| Population growth (%/yr) | 1.52% | -0.18% | 0.59% |
| Median age | 36.4 | 36.7 | 37.3 |
| Households | 17,909 | 1,145,227 | 130,235,071 |
Population in Olive Branch grew by 36.8% from 2009 to 2024, reaching 48,912 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Olive Branch is Millennials, aged 29–44, at 22.7% of residents. That is 2.4 points above Mississippi as a whole.
- Gen Z 13–28 10,666 21.8% -0.4 pts
- Millennials 29–44 11,119 22.7% +2.4 pts
- Gen X 45–60 10,657 21.8% +2.4 pts
- Boomers 61–79 6,777 13.9% -3.9 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Mississippi, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 51.9% of the people living in Olive Branch and men 48.1%.
- Women 51.9% Mississippi 51.5%
- Men 48.1% Mississippi 48.5%
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100% of everyone living in Olive Branch
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Economy
Olive Branch has a the economy index of B, which means it is quite prosperous.
| Metric | Olive Branch | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Median household income | $99,194 | $56,669 | $80,455 |
| Income growth (%/yr) | 4.67% | 4.27% | 4.80% |
| Unemployment rate | 2.7% | 5.7% | 5.2% |
The median household income in Olive Branch is about 75% higher than in Mississippi.
Housing
| Metric | Olive Branch | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Median home price | $39,397 | $130,069 | $248,835 |
| Median rent | $1,825 | $954 | $1,407 |
| Homeownership rate | 83.2% | 70.0% | 65.2% |
The median home price in Olive Branch is about 1.8 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,825 per month for that long.
Commute Time & Mobility
Commuters in Olive Branch spend about 45 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 187 hours, about 7.8 full days, spent commuting.
| Metric | Olive Branch | Mississippi Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 22.5 | 21.5 | 22.4 |
| Round-trip commute (min) | 45.0 | 43.0 | 44.8 |
| Yearly time spent (hours) | 187 | 179 | 187 |
| Estimated yearly cost | $5,806 | $5,558 | $5,790 |
| Work from home | 7.5% | 5.9% | 15.0% |
| Highway traffic (vehicles/day) | 8,489 | 6,176 | 8,813 |
| Local road traffic (vehicles/day) | 3,609 | 914 | 1,355 |
The average commute time in Olive Branch is about the same as in Mississippi.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Olive Branch has a education index of C, which means it is somewhat educated.
| Metric | Olive Branch | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 29.4% | 21.7% | 31.6% |
| Average household size | 2.73 | 2.49 | 2.53 |
Health
Olive Branch has a health index of B, which means it is quite healthy.
| Metric | Olive Branch | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 77.7 | 74.7 | 78.3 |
| Self-rated poor health | 13.4% | 23.5% | 16.3% |
| Smokers | 18.0% | 22.1% | 19.0% |
Olive Branch, MS Compared With Nearby Cities
Olive Branch, MS is typical in size for this group, 48,912 residents against a local median of 52,351, so the measures below are close to a like for like comparison. Where Olive Branch, MS breaks from the cities next to it is median home price, sitting 75% below the local median of $156,257 at $39,397.
Median household income tells the same story from another angle: $99,194 against a local median of $138,388, 28% below it. The one measure here that carries a verdict is median household income, and at 28% below the local median it puts Olive Branch, MS at the weaker end of the local range. The cities themselves spread $378,569 on median home price, so Olive Branch, MS sits at one end of an already wide local range rather than apart from it. Olive Branch, MS has the 4th highest median home price of the 4 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Olive Branch, MS | 48,912 | $99,194 #3/4 | $39,397 #4/4 | 22.5 min #2/4 |
| Southaven, MS | 54,424 | $79,998 | $120,242 | 23.1 min |
| Germantown, TN | 42,327 | $141,738 | $498,811 | 22.0 min |
| Collierville, TN | 52,351 | $138,388 | $156,257 | 23.9 min |
Frequently Asked Questions
Common questions about Olive Branch, Mississippi.
How many people live in Olive Branch, Mississippi?
About 48,912 people live in Olive Branch, Mississippi, in 17,909 households of 2.7 people on average. The median age is 36.4, close to the U.S. median of 37.3.
How densely populated is Olive Branch, Mississippi?
Averaged over its land area, Olive Branch, Mississippi has 873 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 10 times the U.S. average of 86.
Can a typical household afford a home in Olive Branch, Mississippi?
The median home costs 0.4 times the median household income ($39,397 against $99,194), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $1,825 a month takes about 22% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is unemployment high in Olive Branch, Mississippi?
Unemployment in Olive Branch, Mississippi is only 2.7%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
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