Southaven, Mississippi Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Southaven, MS Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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B
Income Around average
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D
Education Well below average
Source: Map AI Methodology
Population
| Metric | Southaven | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Population | 54,424 | 2,946,497 | 337,468,954 |
| Population density (per sq mi) | 1311.4 | 60.8 | 86.4 |
| Population growth (%/yr) | 1.57% | -0.18% | 0.59% |
| Median age | 38.0 | 36.7 | 37.3 |
| Households | 20,298 | 1,145,227 | 130,235,071 |
Population in Southaven grew by 32.5% from 2009 to 2024, reaching 54,424 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Southaven is Millennials, aged 29–44, at 22.0% of residents. That is 1.7 points above Mississippi as a whole.
- Gen Z 13–28 11,918 21.9% -0.3 pts
- Millennials 29–44 11,978 22.0% +1.7 pts
- Gen X 45–60 11,541 21.2% +1.8 pts
- Boomers 61–79 7,957 14.6% -3.2 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Mississippi, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 52.1% of the people living in Southaven and men 47.9%.
- Women 52.1% Mississippi 51.5%
- Men 47.9% Mississippi 48.5%
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100% of everyone living in Southaven
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Economy
Southaven has a the economy index of B, which means it is quite prosperous.
| Metric | Southaven | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Median household income | $79,998 | $56,669 | $80,455 |
| Income growth (%/yr) | 4.13% | 4.27% | 4.80% |
| Unemployment rate | 3.1% | 5.7% | 5.2% |
The median household income in Southaven is about 41% higher than in Mississippi.
Housing
| Metric | Southaven | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Median home price | $120,242 | $130,069 | $248,835 |
| Median rent | $1,467 | $954 | $1,407 |
| Homeownership rate | 73.8% | 70.0% | 65.2% |
The median home price in Southaven is about 6.8 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,467 per month for that long.
Commute Time & Mobility
Commuters in Southaven spend about 46 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 193 hours, about 8.0 full days, spent commuting.
| Metric | Southaven | Mississippi Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 23.1 | 21.5 | 22.4 |
| Round-trip commute (min) | 46.3 | 43.0 | 44.8 |
| Yearly time spent (hours) | 193 | 179 | 187 |
| Estimated yearly cost | $5,975 | $5,558 | $5,790 |
| Work from home | 9.8% | 5.9% | 15.0% |
| Highway traffic (vehicles/day) | 19,981 | 6,176 | 8,813 |
| Local road traffic (vehicles/day) | 3,406 | 914 | 1,355 |
The average commute time in Southaven is 23 minutes, longer than the 22 minutes in Mississippi.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Southaven has a education index of D, which means it is barely educated.
| Metric | Southaven | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 23.2% | 21.7% | 31.6% |
| Average household size | 2.67 | 2.49 | 2.53 |
Health
Southaven has a health index of B, which means it is quite healthy.
| Metric | Southaven | Mississippi Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 75.5 | 74.7 | 78.3 |
| Self-rated poor health | 16.2% | 23.5% | 16.3% |
| Smokers | 20.6% | 22.1% | 19.0% |
Southaven, MS Compared With Nearby Cities
How Southaven, MS compares with the 2 cities closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Southaven, MS | 54,424 | $79,998 #2/3 | $120,242 #1/3 | 23.1 min #2/3 |
| Horn Lake, MS | 24,794 | $53,691 | $113,219 | 25.6 min |
| Olive Branch, MS | 48,912 | $99,194 | $39,397 | 22.5 min |
Frequently Asked Questions
Common questions about Southaven, Mississippi.
How big is Southaven, Mississippi by population?
About 54,424 people live in Southaven, Mississippi, in 20,298 households of 2.7 people on average. The median age is 38.0, close to the U.S. median of 37.3.
Is Southaven, Mississippi mostly urban or rural?
Averaged over its land area, Southaven, Mississippi has 1,311 people per square mile, a density typical of urban and suburban areas. That is about 15 times the U.S. average of 86.
How affordable is housing in Southaven, Mississippi?
The median home costs 1.5 times the median household income ($120,242 against $79,998), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $1,467 a month takes about 22% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How strong is the job market in Southaven, Mississippi?
Unemployment in Southaven, Mississippi is only 3.1%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How common is a college degree in Southaven, Mississippi?
23.2% of adults in Southaven, Mississippi hold a bachelor's degree or higher (about 1 in 4), well below the U.S. share of 31.6%.
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