Winter Haven, Florida Income Statistics
Winter Haven Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
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D
Winter Haven Well below average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Winter Haven | Florida Avg | US Average |
|---|---|---|---|
| Median Household Income | $57,780 | $74,580 | $80,455 |
| Median Personal Income | $42,442 | $52,322 | $60,758 |
| Average Yearly Income Growth | 4.6% | 5.4% | 4.8% |
| Six-Figure Earners | 6.3% | 11.6% | 13.9% |
| $200k+ Households | 5.0% | 11.0% | 13.2% |
The median household income in Winter Haven is about 23% lower than in Florida. Income has been growing slower in Winter Haven (4.6%/yr) than in Florida (5.4%/yr).
About 6% of adults in Winter Haven earn six figures ($100,000 or more) a year, lower than the Florida average of 12%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Winter Haven, Florida grew by 51.5% from 2009 to 2024, reaching $57,780 in 2024. That's an average of about 4.6% per year.
Winter Haven has been far below the U.S. median household income in every year from 2009 to 2024. The gap has widened from 25% in 2009, the closest it has been, to 28% in 2024.
Income Distribution in Winter Haven
How incomes are spread across brackets, compared with the U.S. Pick a range to count who falls in it.
Households by income, 2024
Income range calculator
About 4,803 households (23.6% of all households) have an income of $100,000 or more.
Across the U.S.: 40.2% of all households.
In 2024, 30.3% of households in Winter Haven had an income under $35,000 and 11.0% had $150,000 or more. Across the U.S., those shares were 21.6% and 22.8%.
Compared with the U.S., Winter Haven has a larger share of households earning $50,000 to $74,999 (21.2% vs 15.5%) and a smaller share earning $200,000 or more (5.0% vs 13.2%).
| Household income | Households | Share | U.S. share |
|---|---|---|---|
| Under $10,000 | 1,570 | 7.7% | 5.1% |
| $10,000 to $14,999 | 931 | 4.6% | 3.5% |
| $15,000 to $24,999 | 1,706 | 8.4% | 6.4% |
| $25,000 to $34,999 | 1,953 | 9.6% | 6.7% |
| $35,000 to $49,999 | 2,391 | 11.7% | 10.1% |
| $50,000 to $74,999 | 4,309 | 21.2% | 15.5% |
| $75,000 to $99,999 | 2,693 | 13.2% | 12.6% |
| $100,000 to $149,999 | 2,564 | 12.6% | 17.4% |
| $150,000 to $199,999 | 1,231 | 6.0% | 9.5% |
| $200,000 or more | 1,009 | 5.0% | 13.2% |
Shares are of all 20,356 households, one per occupied home whatever its size. Households with zero or negative income are counted in the lowest bracket. Source: ACS 5-year estimates ending 2024 (table B19001).
Residents 15+ by personal income, 2024
Income range calculator
About 2,816 residents (6.3% of residents aged 15 and over) have a personal income of $100,000 or more.
Across the U.S.: 13.9% of residents aged 15 and over.
That is 7.5% of residents who have any income.
In 2024, 15.5% of Winter Haven residents aged 15 and over reported no personal income, 34.3% had some income but less than $25,000, and 10.7% had $75,000 or more. Across the U.S., those shares were 12.8%, 28.7% and 22.0%.
Compared with the U.S., Winter Haven has a larger share of residents earning $15,000 to $24,999 (14.0% vs 10.5%) and a smaller share earning $100,000 or more (6.3% vs 13.9%).
| Personal income | Residents | Share | U.S. share |
|---|---|---|---|
| No income | 6,883 | 15.5% | 12.8% |
| $1 to $9,999 | 4,693 | 10.5% | 11.2% |
| $10,000 to $14,999 | 4,356 | 9.8% | 7.0% |
| $15,000 to $24,999 | 6,234 | 14.0% | 10.5% |
| $25,000 to $34,999 | 5,590 | 12.6% | 9.5% |
| $35,000 to $49,999 | 6,263 | 14.1% | 12.6% |
| $50,000 to $74,999 | 5,756 | 12.9% | 14.3% |
| $75,000 to $99,999 | 1,942 | 4.4% | 8.2% |
| $100,000 or more | 2,816 | 6.3% | 13.9% |
Shares are of the 44,534 residents aged 15 and over, the only people the Census Bureau asks about income, and include those who reported none. A share of the whole population would count children as people without income, while a share of earners alone would hide the 15.5% with no income; the calculator adds that second share whenever your range leaves out people with no income. Source: ACS 5-year estimates ending 2024 (table B19325).
Income Inequality and the Gender Pay Gap in Winter Haven
| Metric | Winter Haven | Florida Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.549 | 0.551 | 0.552 |
| Male Median Income | $49,158 | $60,595 | $69,667 |
| Female Median Income | $40,676 | $50,762 | $56,850 |
| Gender Pay Gap | 17.3% | 16.2% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Winter Haven, it is 0.549, about the same as Florida's 0.551, so income here is about as evenly distributed as there, and about the same as the US's 0.552, so income here is about as evenly distributed as there.
Men's income is about 21% more than women's income in Winter Haven, Florida. Over a 35-year career, a 21% wage gap accumulates to roughly $296,870 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Winter Haven, Florida has narrowed from about 18% to 17% in 2024. Over that period the gap was widest at 23% in 2011, and was narrowest at 11% in 2014. In dollar terms, the gap has widened by $1,576 since 2009.
Employment
| Metric | Winter Haven | Florida Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 5.1% | 4.8% | 5.2% |
| Working from Home | 9.9% | 15.7% | 15.0% |
| Commute time (minutes) | 23 | 23 | 22 |
Approximately 1,211 people are unemployed in Winter Haven, Florida.
The average commute time in Winter Haven is 23 minutes, about the same as in Florida.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Winter Haven, Florida has fallen from 9.5% to 5.1% in 2024. Over that period the rate peaked at 12.4% in 2013 and fell as low as 4.2% in 2023.
Winter Haven started 0.8 points above the U.S. unemployment rate in 2011 but had dropped below it by 2020, and has not been above it since. In 2024 its rate was 0.1 points lower.
Conclusion
Considering all these factors, Winter Haven, Florida has an overall wealth index grade of D, making it somewhat worse than Florida, and somewhat worse than the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Winter Haven, Florida.
How Rich Is Winter Haven, Florida?
Winter Haven has a wealth index grade of D. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a D grade means residents are somewhat worse off than the U.S. average. The median household income is $57,780, about 23% lower than the Florida average of $74,580.
How fast is household income rising in Winter Haven, Florida?
Between 2009 and 2024, the median household income in Winter Haven, Florida rose 52%, from $38,127 to $57,780. Over the same years, income here lagged behind Florida as a whole: +52% against +57%.
What was the median household income in Winter Haven in 2023?
In 2023, the median household income in Winter Haven, Florida was $57,004, up 3% from $55,123 in 2022. The Florida median that year was $71,864.
What was the median household income in Winter Haven in 2020?
In 2020, the median household income in Winter Haven, Florida was $46,835. By 2024 it had risen 23% to $57,780.
What is the Gini coefficient in Winter Haven, Florida?
The Gini coefficient in Winter Haven is 0.549. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is almost the same as the US average of 0.552, so income is distributed about as equally as in the country overall.
How has the income gap between men and women changed in Winter Haven, Florida?
Since 2009, the income gap between men and women in Winter Haven, Florida has narrowed from about 18% to 17% in 2024. Over that period the gap was widest at 23% in 2011, and was narrowest at 11% in 2014. In dollar terms, the gap has widened by $1,576 since 2009.
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