Winter Haven, Florida Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Winter Haven, FL Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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C
Health Below average
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D
Income Well below average
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D
Education Well below average
Source: Map AI Methodology
Population
| Metric | Winter Haven | Florida Avg | U.S. Average |
|---|---|---|---|
| Population | 52,951 | 22,388,905 | 337,468,954 |
| Population density (per sq mi) | 1262.6 | 313.4 | 86.4 |
| Population growth (%/yr) | 3.20% | 1.47% | 0.59% |
| Median age | 42.2 | 40.2 | 37.3 |
| Households | 20,356 | 8,743,019 | 130,235,071 |
Population in Winter Haven grew by 34.6% from 2009 to 2024, reaching 52,951 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Winter Haven is Boomers, aged 61–79, at 21.0% of residents. That is 1.4 points above Florida as a whole.
- Gen Z 13–28 10,444 19.7% +0.3 pts
- Millennials 29–44 9,533 18.0% -2.6 pts
- Gen X 45–60 10,423 19.7% -1.0 pts
- Boomers 61–79 11,118 21.0% +1.4 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Florida, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 52.6% of the people living in Winter Haven and men 47.4%.
- Women 52.6% Florida 51.0%
- Men 47.4% Florida 49.0%
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Economy
Winter Haven has a the economy index of D, which means it is barely prosperous.
| Metric | Winter Haven | Florida Avg | U.S. Average |
|---|---|---|---|
| Median household income | $57,780 | $74,580 | $80,455 |
| Income growth (%/yr) | 4.64% | 5.42% | 4.80% |
| Unemployment rate | 5.1% | 4.8% | 5.2% |
The median household income in Winter Haven is about 23% lower than in Florida.
Housing
| Metric | Winter Haven | Florida Avg | U.S. Average |
|---|---|---|---|
| Median home price | $127,765 | $311,338 | $248,835 |
| Median rent | $1,229 | $1,668 | $1,407 |
| Homeownership rate | 63.9% | 67.6% | 65.2% |
The median home price in Winter Haven is about 8.7 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,229 per month for that long.
Commute Time & Mobility
Commuters in Winter Haven spend about 47 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 194 hours, about 8.1 full days, spent commuting.
| Metric | Winter Haven | Florida Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 23.3 | 24.0 | 22.4 |
| Round-trip commute (min) | 46.5 | 47.9 | 44.8 |
| Yearly time spent (hours) | 194 | 200 | 187 |
| Estimated yearly cost | $6,010 | $6,189 | $5,790 |
| Work from home | 9.9% | 15.7% | 15.0% |
| Highway traffic (vehicles/day) | 9,434 | 14,318 | 8,813 |
| Local road traffic (vehicles/day) | 3,561 | 3,068 | 1,355 |
The average commute time in Winter Haven is 23 minutes, shorter than the 24 minutes in Florida.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Winter Haven has a education index of D, which means it is barely educated.
| Metric | Winter Haven | Florida Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 17.5% | 30.1% | 31.6% |
| Average household size | 2.57 | 2.50 | 2.53 |
Health
Winter Haven has a health index of C, which means it is somewhat healthy.
| Metric | Winter Haven | Florida Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 75.6 | 77.2 | 78.3 |
| Self-rated poor health | 22.4% | 19.5% | 16.3% |
| Smokers | 20.9% | 21.3% | 19.0% |
Frequently Asked Questions
Common questions about Winter Haven, Florida.
How big is Winter Haven, Florida by population?
About 52,951 people live in Winter Haven, Florida, in 20,356 households of 2.6 people on average. The median age is 42.2, so residents are older than the U.S. median of 37.3 by about 5 years.
Is Winter Haven, Florida mostly urban or rural?
Averaged over its land area, Winter Haven, Florida has 1,263 people per square mile, a density typical of urban and suburban areas. That is about 15 times the U.S. average of 86.
How affordable is housing in Winter Haven, Florida?
The median home costs 2.2 times the median household income ($127,765 against $57,780), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $1,229 a month takes about 26% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How educated are people in Winter Haven, Florida?
17.5% of adults in Winter Haven, Florida hold a bachelor's degree or higher (about 1 in 6), well below the U.S. share of 31.6%.
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