Nassau County, Florida Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Nassau County, FL Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around averageHealthier than 91% of counties in Florida
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B
Income Around averageAmong the top 3 wealthiest counties in Florida
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C
Education Below averageBetter educated than 76% of counties in Florida
Source: Map AI Methodology
Population: density and quick facts
| Metric | Nassau County | Florida Avg | U.S. Average |
|---|---|---|---|
| Population | 97,859 | 22,388,905 | 337,468,954 |
| Population density (per sq mi) | 134.9 | 313.4 | 86.4 |
| Population growth (%/yr) | 3.01% | 1.47% | 0.59% |
| Median age | 47.3 | 40.2 | 37.3 |
| Households | 39,307 | 8,743,019 | 130,235,071 |
Population in Nassau County grew by 44.0% from 2009 to 2024, reaching 97,859 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Nassau County is Gen X, aged 45–60, at 23.3% of residents. That is 2.6 points above Florida as a whole.
- Gen Z 13–28 16,637 17.0% -2.4 pts
- Millennials 29–44 18,295 18.7% -1.9 pts
- Gen X 45–60 22,814 23.3% +2.6 pts
- Boomers 61–79 21,911 22.4% +2.8 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Florida, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.3% of the people living in Nassau County and men 49.7%.
- Women 50.3% Florida 51.0%
- Men 49.7% Florida 49.0%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Nassau County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Nassau County has a the economy index of B, which means it is quite prosperous.
| Metric | Nassau County | Florida Avg | U.S. Average |
|---|---|---|---|
| Median household income | $90,261 | $74,580 | $80,455 |
| Income growth (%/yr) | 5.38% | 5.42% | 4.80% |
| Unemployment rate | 4.4% | 4.8% | 5.2% |
The median household income in Nassau County is about 21% higher than in Florida.
Housing
| Metric | Nassau County | Florida Avg | U.S. Average |
|---|---|---|---|
| Median home price | $347,105 | $311,338 | $248,835 |
| Median rent | $1,526 | $1,668 | $1,407 |
| Homeownership rate | 82.7% | 67.6% | 65.2% |
The median home price in Nassau County is about 19.0 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,526 per month for that long.
Commute Time & Mobility
Commuters in Nassau County spend about 57 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 236 hours, about 9.8 full days, spent commuting.
| Metric | Nassau County | Florida Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 28.3 | 24.0 | 22.4 |
| Round-trip commute (min) | 56.7 | 47.9 | 44.8 |
| Yearly time spent (hours) | 236 | 200 | 187 |
| Estimated yearly cost | $7,318 | $6,189 | $5,790 |
| Work from home | 13.7% | 15.7% | 15.0% |
| Highway traffic (vehicles/day) | 10,862 | 14,318 | 8,813 |
| Local road traffic (vehicles/day) | 1,324 | 3,068 | 1,355 |
Fastest commutes among counties in
Florida:
Taylor County (13.8 min), Monroe County (16.1 min), Franklin County (16.6 min).
Slowest:
Washington County (32.8 min), Osceola County (32.3 min), Liberty County (32.1 min).
The average commute time in Nassau County is 28 minutes, longer than the 24 minutes in Florida.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Nassau County has a education index of C, which means it is somewhat educated.
| Metric | Nassau County | Florida Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 30.8% | 30.1% | 31.6% |
| Average household size | 2.47 | 2.50 | 2.53 |
Highest education index among counties in
Florida:
St. Johns County (0.4), Leon County (0.4), Alachua County (0.4).
Lowest:
Hamilton County (0.1), Hendry County (0.1), Hardee County (0.1).
Health
Nassau County has a health index of B, which means it is quite healthy.
| Metric | Nassau County | Florida Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 78.1 | 77.2 | 78.3 |
| Self-rated poor health | 14.0% | 19.5% | 16.3% |
| Smokers | 16.8% | 21.3% | 19.0% |
Highest health index among counties in
Florida:
St. Johns County (0.8), Seminole County (0.8), Alachua County (0.8).
Lowest:
Glades County (0.8), Putnam County (0.8), Hendry County (0.8).
Nassau County, FL Compared With Nearby Counties
Nassau County, FL is the 2nd largest of the 4 counties compared here, 97,859 residents against a local median of 56,969. The measure that sets Nassau County, FL apart most is median home price: $347,105, 37% above the local median of $252,918.
Commute tells the same story from another angle: 28.3 min against a local median of 22.6 min, 26% above it. The picture is mixed rather than uniform: median household income runs ahead of the neighbourhood while commute runs behind it, so Nassau County, FL is trading one against the other rather than simply out-performing what surrounds it. The counties themselves spread $1,091,122 on median home price, so Nassau County, FL sits at one end of an already wide local range rather than apart from it. Nassau County, FL has the 2nd highest median home price of the 4 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Nassau County, FL | 97,859 | $90,261 #1/4 | $347,105 #2/4 | 28.3 min #3/4 |
| Duval County, FL | 1,023,142 | $71,427 | $252,918 | 22.6 min |
| Camden County, GA | 56,969 | $74,291 | $47,767 | 22.3 min |
| Baker County, FL | 28,430 | $80,080 | $1,138,889 | 30.2 min |
Frequently Asked Questions
Common questions about Nassau County, Florida.
How many people live in Nassau County, Florida?
About 97,859 people live in Nassau County, Florida, in 39,307 households of 2.5 people on average. The median age is 47.3, so residents are older than the U.S. median of 37.3 by about 10 years.
Is Nassau County, Florida urban or rural?
Averaged over its land area, Nassau County, Florida has 135 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 1.6 times the U.S. average of 86.
How affordable is housing in Nassau County, Florida?
The median home costs 3.8 times the median household income ($347,105 against $90,261), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $1,526 a month takes about 20% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
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