Brandon, Florida Income Statistics
Brandon Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
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C
Brandon Below average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Brandon | Florida Avg | US Average |
|---|---|---|---|
| Median Household Income | $80,046 | $74,580 | $80,455 |
| Median Personal Income | $53,788 | $52,322 | $60,758 |
| Average Yearly Income Growth | 4.1% | 5.4% | 4.8% |
| Six-Figure Earners | 11.0% | 11.6% | 13.9% |
| $200k+ Households | 9.9% | 11.0% | 13.2% |
The median household income in Brandon is about 7% higher than in Florida. Income has been growing slower in Brandon (4.1%/yr) than in Florida (5.4%/yr).
About 11% of adults in Brandon earn six figures ($100,000 or more) a year, lower than the Florida average of 12%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Brandon, Florida grew by 42.7% from 2009 to 2024, reaching $80,046 in 2024. That's an average of about 4.1% per year.
Brandon started 9.7% above the U.S. median household income in 2009 but had slipped below it by 2018, and has not been above it since. In 2024 its income was 0.5% lower.
Income Distribution in Brandon
How incomes are spread across brackets, compared with the U.S. Pick a range to count who falls in it.
Households by income, 2024
Income range calculator
About 18,133 households (39.5% of all households) have an income of $100,000 or more.
Across the U.S.: 40.2% of all households.
In 2024, 17.5% of households in Brandon had an income under $35,000 and 19.4% had $150,000 or more. Across the U.S., those shares were 21.6% and 22.8%.
Compared with the U.S., Brandon has a larger share of households earning $50,000 to $74,999 (19.8% vs 15.5%) and a smaller share earning $200,000 or more (9.9% vs 13.2%).
| Household income | Households | Share | U.S. share |
|---|---|---|---|
| Under $10,000 | 2,005 | 4.4% | 5.1% |
| $10,000 to $14,999 | 1,072 | 2.3% | 3.5% |
| $15,000 to $24,999 | 2,514 | 5.5% | 6.4% |
| $25,000 to $34,999 | 2,422 | 5.3% | 6.7% |
| $35,000 to $49,999 | 4,622 | 10.1% | 10.1% |
| $50,000 to $74,999 | 9,093 | 19.8% | 15.5% |
| $75,000 to $99,999 | 6,028 | 13.1% | 12.6% |
| $100,000 to $149,999 | 9,235 | 20.1% | 17.4% |
| $150,000 to $199,999 | 4,351 | 9.5% | 9.5% |
| $200,000 or more | 4,547 | 9.9% | 13.2% |
Shares are of all 45,889 households, one per occupied home whatever its size. Households with zero or negative income are counted in the lowest bracket. Source: ACS 5-year estimates ending 2024 (table B19001).
Residents 15+ by personal income, 2024
Income range calculator
About 10,847 residents (11.0% of residents aged 15 and over) have a personal income of $100,000 or more.
Across the U.S.: 13.9% of residents aged 15 and over.
That is 12.7% of residents who have any income.
In 2024, 13.1% of Brandon residents aged 15 and over reported no personal income, 27.0% had some income but less than $25,000, and 18.6% had $75,000 or more. Across the U.S., those shares were 12.8%, 28.7% and 22.0%.
Compared with the U.S., Brandon has a larger share of residents earning $50,000 to $74,999 (17.8% vs 14.3%) and a smaller share earning $100,000 or more (11.0% vs 13.9%).
| Personal income | Residents | Share | U.S. share |
|---|---|---|---|
| No income | 12,944 | 13.1% | 12.8% |
| $1 to $9,999 | 9,574 | 9.7% | 11.2% |
| $10,000 to $14,999 | 5,780 | 5.9% | 7.0% |
| $15,000 to $24,999 | 11,219 | 11.4% | 10.5% |
| $25,000 to $34,999 | 9,356 | 9.5% | 9.5% |
| $35,000 to $49,999 | 13,857 | 14.1% | 12.6% |
| $50,000 to $74,999 | 17,538 | 17.8% | 14.3% |
| $75,000 to $99,999 | 7,477 | 7.6% | 8.2% |
| $100,000 or more | 10,847 | 11.0% | 13.9% |
Shares are of the 98,591 residents aged 15 and over, the only people the Census Bureau asks about income, and include those who reported none. A share of the whole population would count children as people without income, while a share of earners alone would hide the 13.1% with no income; the calculator adds that second share whenever your range leaves out people with no income. Source: ACS 5-year estimates ending 2024 (table B19325).
Income Inequality and the Gender Pay Gap in Brandon
| Metric | Brandon | Florida Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.531 | 0.551 | 0.552 |
| Male Median Income | $59,537 | $60,595 | $69,667 |
| Female Median Income | $54,994 | $50,762 | $56,850 |
| Gender Pay Gap | 7.6% | 16.2% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Brandon, it is 0.531, lower than Florida's 0.551, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 8% more than women's income in Brandon, Florida. Over a 35-year career, a 8% wage gap accumulates to roughly $159,005 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Brandon, Florida has narrowed from about 18% to 8% in 2024. Over that period the gap was widest at 19% in 2010. In dollar terms, the gap has narrowed by $3,579 since 2009.
Employment
| Metric | Brandon | Florida Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 4.5% | 4.8% | 5.2% |
| Working from Home | 18.1% | 15.7% | 15.0% |
| Commute time (minutes) | 25 | 23 | 22 |
Approximately 2,901 people are unemployed in Brandon, Florida.
The average commute time in Brandon is 25 minutes, longer than the 23 minutes in Florida.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Brandon, Florida has fallen from 6.5% to 4.5% in 2024. Over that period the rate peaked at 7.0% in 2013 and fell as low as 4.2% in 2023.
Brandon has stayed below the U.S. unemployment rate in every year from 2011 to 2024 and has never risen above it. It came closest in 2019, at 0.2 points lower. The gap has narrowed from 2.2 points in 2011 to 0.7 points in 2024.
Brandon, FL Wealth Compared With Nearby Cities
How Brandon, FL compares with the 2 cities closest to it.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Brandon, FL | 119,418 | $80,046 #3/3 | 4.1%/yr #2/3 | 4.5% #3/3 | 0.531 #1/3 |
| Bloomingdale, FL | 23,822 | $103,282 | 2.6%/yr | 3.5% | 0.547 |
| Valrico, FL | 37,088 | $103,562 | 5.3%/yr | 3.5% | 0.535 |
Conclusion
Considering all these factors, Brandon, Florida has an overall wealth index grade of C, making it somewhat better than Florida, and about on par with the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Brandon, Florida.
How Rich Is Brandon, Florida?
Brandon has a wealth index grade of C. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a C grade means residents are close to the U.S. average. The median household income is $80,046, about 7% higher than the Florida average of $74,580.
How has median household income changed in Brandon, Florida?
Between 2009 and 2024, the median household income in Brandon, Florida rose 43%, from $56,090 to $80,046. Over the same years, income here lagged behind Florida as a whole: +43% against +57%.
What was the median household income in Brandon in 2023?
In 2023, the median household income in Brandon, Florida was $76,765, up 6% from $72,148 in 2022. The Florida median that year was $71,864.
What was the median household income in Brandon in 2020?
In 2020, the median household income in Brandon, Florida was $64,029. By 2024 it had risen 25% to $80,046.
What is the Gini coefficient in Brandon, Florida?
The Gini coefficient in Brandon is 0.531. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Brandon, Florida?
Since 2009, the income gap between men and women in Brandon, Florida has narrowed from about 18% to 8% in 2024. Over that period the gap was widest at 19% in 2010. In dollar terms, the gap has narrowed by $3,579 since 2009.
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