Brandon, Florida Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Brandon, FL Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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C
Income Below average
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C
Education Below average
Source: Map AI Methodology
Population
| Metric | Brandon | Florida Avg | U.S. Average |
|---|---|---|---|
| Population | 119,418 | 22,388,905 | 337,468,954 |
| Population density (per sq mi) | 3412.3 | 313.4 | 86.4 |
| Population growth (%/yr) | 1.12% | 1.47% | 0.59% |
| Median age | 38.3 | 40.2 | 37.3 |
| Households | 45,889 | 8,743,019 | 130,235,071 |
Population in Brandon grew by 25.7% from 2009 to 2024, reaching 119,418 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Brandon is Millennials, aged 29–44, at 24.8% of residents. That is 4.2 points above Florida as a whole.
- Gen Z 13–28 26,982 22.6% +3.2 pts
- Millennials 29–44 29,655 24.8% +4.2 pts
- Gen X 45–60 24,394 20.4% -0.3 pts
- Boomers 61–79 16,528 13.8% -5.8 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Florida, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 51.9% of the people living in Brandon and men 48.1%.
- Women 51.9% Florida 51.0%
- Men 48.1% Florida 49.0%
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Economy
Brandon has a the economy index of C, which means it is somewhat prosperous.
| Metric | Brandon | Florida Avg | U.S. Average |
|---|---|---|---|
| Median household income | $80,046 | $74,580 | $80,455 |
| Income growth (%/yr) | 4.09% | 5.42% | 4.80% |
| Unemployment rate | 4.5% | 4.8% | 5.2% |
The median household income in Brandon is about 7% higher than in Florida.
Housing
| Metric | Brandon | Florida Avg | U.S. Average |
|---|---|---|---|
| Median home price | $305,812 | $311,338 | $248,835 |
| Median rent | $1,783 | $1,668 | $1,407 |
| Homeownership rate | 56.2% | 67.6% | 65.2% |
The median home price in Brandon is about 14.3 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,783 per month for that long.
Commute Time & Mobility
Commuters in Brandon spend about 51 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 213 hours, about 8.9 full days, spent commuting.
| Metric | Brandon | Florida Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 25.5 | 24.0 | 22.4 |
| Round-trip commute (min) | 51.1 | 47.9 | 44.8 |
| Yearly time spent (hours) | 213 | 200 | 187 |
| Estimated yearly cost | $6,600 | $6,189 | $5,790 |
| Work from home | 18.1% | 15.7% | 15.0% |
| Highway traffic (vehicles/day) | 25,641 | 14,318 | 8,813 |
| Local road traffic (vehicles/day) | 5,453 | 3,068 | 1,355 |
The average commute time in Brandon is 26 minutes, longer than the 24 minutes in Florida.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Brandon has a education index of C, which means it is somewhat educated.
| Metric | Brandon | Florida Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 31.6% | 30.1% | 31.6% |
| Average household size | 2.55 | 2.50 | 2.53 |
Health
Brandon has a health index of B, which means it is quite healthy.
| Metric | Brandon | Florida Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 78.8 | 77.2 | 78.3 |
| Self-rated poor health | 14.0% | 19.5% | 16.3% |
| Smokers | 17.5% | 21.3% | 19.0% |
Brandon, FL Compared With Nearby Cities
How Brandon, FL compares with the 2 cities closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Brandon, FL | 119,418 | $80,046 #3/3 | $305,812 #2/3 | 25.5 min #1/3 |
| Bloomingdale, FL | 23,822 | $103,282 | $346,153 | 30.4 min |
| Valrico, FL | 37,088 | $103,562 | $288,732 | 30.9 min |
Frequently Asked Questions
Common questions about Brandon, Florida.
What is the population of Brandon, Florida?
About 119,418 people live in Brandon, Florida, in 45,889 households of 2.5 people on average. The median age is 38.3, close to the U.S. median of 37.3.
Is Brandon, Florida urban or rural?
Averaged over its land area, Brandon, Florida has 3,412 people per square mile, a density typical of a city. That is about 39 times the U.S. average of 86.
How affordable is housing in Brandon, Florida?
The median home costs 3.8 times the median household income ($305,812 against $80,046), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $1,783 a month takes about 27% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
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