Winnebago County, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Winnebago County, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around averageHealthier than 72% of counties in Wisconsin
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C
Income Below average
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C
Education Below averageBetter educated than 73% of counties in Wisconsin
Source: Map AI Methodology
Population: density and quick facts
| Metric | Winnebago County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 171,769 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 297.0 | 90.2 | 86.4 |
| Population growth (%/yr) | 0.16% | 0.34% | 0.59% |
| Median age | 36.8 | 40.4 | 37.3 |
| Households | 72,631 | 2,477,189 | 130,235,071 |
Population in Winnebago County grew by 6.4% from 2009 to 2024, reaching 171,769 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Winnebago County is Gen Z, aged 13–28, at 23.3% of residents. That is 1.9 points above Wisconsin as a whole.
- Gen Z 13–28 39,962 23.3% +1.9 pts
- Millennials 29–44 36,391 21.2% +0.4 pts
- Gen X 45–60 35,166 20.5% -0.3 pts
- Boomers 61–79 28,191 16.4% -1.4 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 49.4% of the people living in Winnebago County and men 50.6%.
- Women 49.4% Wisconsin 50.0%
- Men 50.6% Wisconsin 50.0%
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100% of everyone living in Winnebago County
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Economy
Winnebago County has a the economy index of C, which means it is somewhat prosperous.
| Metric | Winnebago County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $74,932 | $77,698 | $80,455 |
| Income growth (%/yr) | 4.19% | 4.41% | 4.80% |
| Unemployment rate | 2.2% | 3.2% | 5.2% |
The median household income in Winnebago County is about 4% lower than in Wisconsin.
Housing
| Metric | Winnebago County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $97,315 | $170,479 | $248,835 |
| Median rent | $964 | $1,087 | $1,407 |
| Homeownership rate | 65.8% | 67.8% | 65.2% |
The median home price in Winnebago County is about 8.4 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $964 per month for that long.
Commute Time & Mobility
Commuters in Winnebago County spend about 33 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 139 hours, about 5.8 full days, spent commuting.
| Metric | Winnebago County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 16.7 | 18.8 | 22.4 |
| Round-trip commute (min) | 33.4 | 37.5 | 44.8 |
| Yearly time spent (hours) | 139 | 156 | 187 |
| Estimated yearly cost | $4,320 | $4,846 | $5,790 |
| Work from home | 11.5% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 7,968 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 1,352 | 811 | 1,355 |
Fastest commutes among counties in
Wisconsin:
Ashland County (12.8 min), Door County (13.6 min), Eau Claire County (15.3 min).
Slowest:
Oconto County (26.4 min), St. Croix County (25.3 min), Waushara County (23.9 min).
The average commute time in Winnebago County is 17 minutes, shorter than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Winnebago County has a education index of C, which means it is somewhat educated.
| Metric | Winnebago County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 26.7% | 29.7% | 31.6% |
| Average household size | 2.27 | 2.33 | 2.53 |
Highest education index among counties in
Wisconsin:
Dane County (0.4), Ozaukee County (0.4), Waukesha County (0.4).
Lowest:
Clark County (0.2), Adams County (0.2), Juneau County (0.2).
Health
Winnebago County has a health index of B, which means it is quite healthy.
| Metric | Winnebago County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 78.8 | 79.6 | 78.3 |
| Self-rated poor health | 12.1% | 13.2% | 16.3% |
| Smokers | 17.6% | 18.5% | 19.0% |
Highest health index among counties in
Wisconsin:
Dane County (0.8), Waukesha County (0.8), Ozaukee County (0.8).
Lowest:
Menominee County (0.8), Clark County (0.8), Forest County (0.8).
Winnebago County, WI Compared With Nearby Counties
Winnebago County, WI is the 2nd largest of the 5 counties compared here, 171,769 residents against a local median of 78,540. Winnebago County, WI's median home price, at $97,315, runs 58% below the $230,857 typical of the counties around it.
The counties themselves spread $508,742 on median home price, so Winnebago County, WI sits at one end of an already wide local range rather than apart from it. Winnebago County, WI has the 5th highest median home price of the 5 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Winnebago County, WI | 171,769 | $74,932 #3/5 | $97,315 #5/5 | 16.7 min #1/5 |
| Fond du Lac County, WI | 104,137 | $74,317 | $101,172 | 17.2 min |
| Outagamie County, WI | 192,703 | $86,693 | $167,968 | 18.0 min |
| Calumet County, WI | 52,942 | $89,099 | $609,913 | 18.5 min |
| Waupaca County, WI | 51,567 | $73,318 | $293,745 | 20.6 min |
Frequently Asked Questions
Common questions about Winnebago County, Wisconsin.
What is the population of Winnebago County, Wisconsin?
About 171,769 people live in Winnebago County, Wisconsin, in 72,631 households of 2.3 people on average. The median age is 36.8, close to the U.S. median of 37.3.
How densely populated is Winnebago County, Wisconsin?
Averaged over its land area, Winnebago County, Wisconsin has 297 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 3.4 times the U.S. average of 86.
Is Winnebago County, Wisconsin an affordable place to live?
The median home costs 1.3 times the median household income ($97,315 against $74,932), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $964 a month takes about 15% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is unemployment high in Winnebago County, Wisconsin?
Unemployment in Winnebago County, Wisconsin is only 2.2%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
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