Pleasant Prairie, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Pleasant Prairie, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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B
Income Around average
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B
Education Around average
Source: Map AI Methodology
Population
| Metric | Pleasant Prairie | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 24,424 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 725.1 | 90.2 | 86.4 |
| Population growth (%/yr) | 1.21% | 0.34% | 0.59% |
| Median age | 40.4 | 40.4 | 37.3 |
| Households | 10,019 | 2,477,189 | 130,235,071 |
Population in Pleasant Prairie declined by 7.6% from 2009 to 2024, reaching 24,424 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Pleasant Prairie is Gen X, aged 45–60, at 24.6% of residents. That is 3.8 points above Wisconsin as a whole.
- Gen Z 13–28 4,791 19.6% -1.7 pts
- Millennials 29–44 4,833 19.8% -1.0 pts
- Gen X 45–60 6,003 24.6% +3.8 pts
- Boomers 61–79 4,142 17.0% -0.9 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.7% of the people living in Pleasant Prairie and men 49.3%.
- Women 50.7% Wisconsin 50.0%
- Men 49.3% Wisconsin 50.0%
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Economy
Pleasant Prairie has a the economy index of B, which means it is quite prosperous.
| Metric | Pleasant Prairie | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $101,348 | $77,698 | $80,455 |
| Income growth (%/yr) | 4.39% | 4.41% | 4.80% |
| Unemployment rate | 3.4% | 3.2% | 5.2% |
The median household income in Pleasant Prairie is about 30% higher than in Wisconsin.
Housing
| Metric | Pleasant Prairie | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $316,540 | $170,479 | $248,835 |
| Median rent | $1,400 | $1,087 | $1,407 |
| Homeownership rate | 71.4% | 67.8% | 65.2% |
The median home price in Pleasant Prairie is about 18.8 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,400 per month for that long.
Commute Time & Mobility
Commuters in Pleasant Prairie spend about 43 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 181 hours, about 7.5 full days, spent commuting.
| Metric | Pleasant Prairie | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 21.7 | 18.8 | 22.4 |
| Round-trip commute (min) | 43.4 | 37.5 | 44.8 |
| Yearly time spent (hours) | 181 | 156 | 187 |
| Estimated yearly cost | $5,601 | $4,846 | $5,790 |
| Work from home | 13.3% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 14,497 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 2,038 | 811 | 1,355 |
The average commute time in Pleasant Prairie is 22 minutes, longer than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Pleasant Prairie has a education index of B, which means it is quite educated.
| Metric | Pleasant Prairie | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 38.0% | 29.7% | 31.6% |
| Average household size | 2.42 | 2.33 | 2.53 |
Health
Pleasant Prairie has a health index of B, which means it is quite healthy.
| Metric | Pleasant Prairie | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 80.0 | 79.6 | 78.3 |
| Self-rated poor health | 10.7% | 13.2% | 16.3% |
| Smokers | 15.6% | 18.5% | 19.0% |
Pleasant Prairie, WI Compared With Nearby Cities
How Pleasant Prairie, WI compares with the 2 cities closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Pleasant Prairie, WI | 24,424 | $101,348 #1/3 | $316,540 #1/3 | 21.7 min #2/3 |
| Kenosha, WI | 86,039 | $71,791 | $101,010 | 18.5 min |
| Zion, IL | 21,101 | $65,942 | $166,479 | 26.2 min |
Frequently Asked Questions
Common questions about Pleasant Prairie, Wisconsin.
How big is Pleasant Prairie, Wisconsin by population?
About 24,424 people live in Pleasant Prairie, Wisconsin, in 10,019 households of 2.4 people on average. The median age is 40.4, so residents are older than the U.S. median of 37.3 by about 3 years.
Is Pleasant Prairie, Wisconsin mostly urban or rural?
Averaged over its land area, Pleasant Prairie, Wisconsin has 725 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 8.4 times the U.S. average of 86.
How affordable is housing in Pleasant Prairie, Wisconsin?
The median home costs 3.1 times the median household income ($316,540 against $101,348), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $1,400 a month takes about 17% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Pleasant Prairie, Wisconsin?
Unemployment in Pleasant Prairie, Wisconsin is only 3.4%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
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