Madison, WI Demographics & Local Data
Analyze population trends, housing costs, and the local economy by exploring Map AI.
Area Snapshot
Key statistics on population, economy, housing, and commuting compared to state and national averages. Explore interactive maps for deeper analysis.
A
B
A+
Population
| Metric | Madison | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 256,395 | 5,859,674 | 334,821,731 |
| Population density (per sq mi) | 2441.3 | 89.4 | 85.8 |
| Population growth (%/yr) | 1.07% | 0.33% | 0.57% |
| Median age | 32.1 | 40.1 | 37.1 |
| Households | 118,369 | 2,445,541 | 128,459,983 |
Population Over Time
Race & Ethnicity
Economy
Madison has a the economy index of B, which means it is quite prosperous.
| Metric | Madison | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $74,792 | $75,766 | $78,145 |
| Income growth (%/yr) | 4.67% | 4.67% | 5.07% |
| Unemployment rate | 2.7% | 3.3% | 5.2% |
Housing
| Metric | Madison | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $403,966 | $176,921 | $242,182 |
| Median rent | $1,351 | $1,045 | $1,342 |
| Homeownership rate | 45.0% | 67.9% | 65.1% |
Mobility & Commuting
The most common departure window is 07:30 AM – 07:59 AM , followed by 07:00 AM – 07:29 AM .
| Metric | Madison | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Average commute time (min) | 18.1 | 18.8 | 22.5 |
| Work from home | 18.0% | 11.6% | 13.4% |
Education & Households
Madison has a education index of A+, which means it is exceptionally educated.
| Metric | Madison | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 49.9% | 29.7% | 31.6% |
| Average household size | 2.08 | 2.35 | 2.54 |
Health
Madison has a health index of A, which means it is very healthy.
| Metric | Madison | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 80.3 | 79.6 | 78.3 |
| Self-rated poor health | 9.4% | 13.2% | 16.3% |
| Smokers | 12.7% | 18.5% | 19.0% |