Fitchburg, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Fitchburg, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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A
Health Above average
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A
Income Above average
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A+
Education Top grade
Source: Map AI Methodology
Population
| Metric | Fitchburg | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 34,584 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 975.6 | 90.2 | 86.4 |
| Population growth (%/yr) | 1.74% | 0.34% | 0.59% |
| Median age | 36.6 | 40.4 | 37.3 |
| Households | 15,844 | 2,477,189 | 130,235,071 |
Population in Fitchburg grew by 30.7% from 2009 to 2024, reaching 34,584 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Fitchburg is Millennials, aged 29–44, at 25.9% of residents. That is 5.1 points above Wisconsin as a whole.
- Gen Z 13–28 7,648 22.1% +0.8 pts
- Millennials 29–44 8,944 25.9% +5.1 pts
- Gen X 45–60 6,740 19.5% -1.3 pts
- Boomers 61–79 4,799 13.9% -4.0 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 48.7% of the people living in Fitchburg and men 51.3%.
- Women 48.7% Wisconsin 50.0%
- Men 51.3% Wisconsin 50.0%
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Economy
Fitchburg has a the economy index of A, which means it is very prosperous.
| Metric | Fitchburg | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $98,739 | $77,698 | $80,455 |
| Income growth (%/yr) | 4.41% | 4.41% | 4.80% |
| Unemployment rate | 1.4% | 3.2% | 5.2% |
The median household income in Fitchburg is about 27% higher than in Wisconsin.
Housing
| Metric | Fitchburg | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $450,000 | $170,479 | $248,835 |
| Median rent | $1,401 | $1,087 | $1,407 |
| Homeownership rate | 57.3% | 67.8% | 65.2% |
The median home price in Fitchburg is about 26.8 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,401 per month for that long.
Commute Time & Mobility
Commuters in Fitchburg spend about 38 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 157 hours, about 6.6 full days, spent commuting.
| Metric | Fitchburg | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 18.9 | 18.8 | 22.4 |
| Round-trip commute (min) | 37.8 | 37.5 | 44.8 |
| Yearly time spent (hours) | 157 | 156 | 187 |
| Estimated yearly cost | $4,878 | $4,846 | $5,790 |
| Work from home | 17.2% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 16,489 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 2,923 | 811 | 1,355 |
The average commute time in Fitchburg is about the same as in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Fitchburg has a education index of A+, which means it is exceptionally educated.
| Metric | Fitchburg | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 56.8% | 29.7% | 31.6% |
| Average household size | 2.15 | 2.33 | 2.53 |
Health
Fitchburg has a health index of A, which means it is very healthy.
| Metric | Fitchburg | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 80.6 | 79.6 | 78.3 |
| Self-rated poor health | 9.4% | 13.2% | 16.3% |
| Smokers | 13.2% | 18.5% | 19.0% |
Fitchburg, WI Compared With Nearby Cities
How Fitchburg, WI compares with the 1 cities closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Fitchburg, WI | 34,584 | $98,739 #1/2 | $450,000 #1/2 | 18.9 min #2/2 |
| Madison, WI | 260,079 | $74,903 | $433,782 | 18.1 min |
Frequently Asked Questions
Common questions about Fitchburg, Wisconsin.
How big is Fitchburg, Wisconsin by population?
About 34,584 people live in Fitchburg, Wisconsin, in 15,844 households of 2.1 people on average. The median age is 36.6, close to the U.S. median of 37.3.
Is Fitchburg, Wisconsin urban or rural?
Averaged over its land area, Fitchburg, Wisconsin has 976 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 11 times the U.S. average of 86.
Can a typical household afford a home in Fitchburg, Wisconsin?
The median home costs 4.6 times the median household income ($450,000 against $98,739), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $1,401 a month takes about 17% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Fitchburg, Wisconsin?
Unemployment in Fitchburg, Wisconsin is only 1.4%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How common is a college degree in Fitchburg, Wisconsin?
56.8% of adults in Fitchburg, Wisconsin hold a bachelor's degree or higher (about 6 in 10), well above the U.S. share of 31.6%.
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