Wichita Falls, Texas Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Wichita Falls, TX Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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C
Health Below average
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D
Income Well below average
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D
Education Well below average
Source: Map AI Methodology
Population
| Metric | Wichita Falls | Texas Avg | U.S. Average |
|---|---|---|---|
| Population | 82,957 | 30,160,889 | 337,468,954 |
| Population density (per sq mi) | 1146.3 | 112.2 | 86.4 |
| Population growth (%/yr) | 0.75% | 1.41% | 0.59% |
| Median age | 31.0 | 35.9 | 37.3 |
| Households | 31,430 | 10,982,153 | 130,235,071 |
Population in Wichita Falls grew by 12.1% from 2009 to 2024, reaching 82,957 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Wichita Falls is Gen Z, aged 13–28, at 28.3% of residents. That is 4.8 points above Texas as a whole.
- Gen Z 13–28 23,481 28.3% +4.8 pts
- Millennials 29–44 16,864 20.3% -2.6 pts
- Gen X 45–60 13,440 16.2% -3.3 pts
- Boomers 61–79 11,891 14.3% +1.1 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Texas, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 48.6% of the people living in Wichita Falls and men 51.4%.
- Women 48.6% Texas 50.1%
- Men 51.4% Texas 49.9%
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Economy
Wichita Falls has a the economy index of D, which means it is barely prosperous.
| Metric | Wichita Falls | Texas Avg | U.S. Average |
|---|---|---|---|
| Median household income | $59,797 | $78,939 | $80,455 |
| Income growth (%/yr) | 4.53% | 4.56% | 4.80% |
| Unemployment rate | 3.3% | 5.2% | 5.2% |
The median household income in Wichita Falls is about 24% lower than in Texas.
Housing
| Metric | Wichita Falls | Texas Avg | U.S. Average |
|---|---|---|---|
| Median home price | $105,446 | $258,873 | $248,835 |
| Median rent | $1,028 | $1,402 | $1,407 |
| Homeownership rate | 55.2% | 62.6% | 65.2% |
The median home price in Wichita Falls is about 8.5 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,028 per month for that long.
Commute Time & Mobility
Commuters in Wichita Falls spend about 25 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 104 hours, about 4.3 full days, spent commuting.
| Metric | Wichita Falls | Texas Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 12.5 | 22.8 | 22.4 |
| Round-trip commute (min) | 25.0 | 45.6 | 44.8 |
| Yearly time spent (hours) | 104 | 190 | 187 |
| Estimated yearly cost | $3,224 | $5,888 | $5,790 |
| Work from home | 6.9% | 14.4% | 15.0% |
| Highway traffic (vehicles/day) | 6,638 | 9,879 | 8,813 |
| Local road traffic (vehicles/day) | 1,424 | 1,441 | 1,355 |
The average commute time in Wichita Falls is 12 minutes, shorter than the 23 minutes in Texas.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Wichita Falls has a education index of D, which means it is barely educated.
| Metric | Wichita Falls | Texas Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 20.5% | 29.3% | 31.6% |
| Average household size | 2.39 | 2.69 | 2.53 |
Health
Wichita Falls has a health index of C, which means it is somewhat healthy.
| Metric | Wichita Falls | Texas Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 73.8 | 78.0 | 78.3 |
| Self-rated poor health | 20.3% | 21.1% | 16.3% |
| Smokers | 21.0% | 19.9% | 19.0% |
Frequently Asked Questions
Common questions about Wichita Falls, Texas.
What is the population of Wichita Falls, Texas?
About 82,957 people live in Wichita Falls, Texas, in 31,430 households of 2.4 people on average. The median age is 31.0, so residents are younger than the U.S. median of 37.3 by about 6 years.
Is Wichita Falls, Texas mostly urban or rural?
Averaged over its land area, Wichita Falls, Texas has 1,146 people per square mile, a density typical of urban and suburban areas. That is about 13 times the U.S. average of 86.
How affordable is housing in Wichita Falls, Texas?
The median home costs 1.8 times the median household income ($105,446 against $59,797), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $1,028 a month takes about 21% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How strong is the job market in Wichita Falls, Texas?
Unemployment in Wichita Falls, Texas is only 3.3%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How common is a college degree in Wichita Falls, Texas?
20.5% of adults in Wichita Falls, Texas hold a bachelor's degree or higher (about 1 in 5), well below the U.S. share of 31.6%.
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