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Umatilla County, OR Competitor Saturation & Market Analysis

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Analyze competitor saturation, customer density, and market opportunities in Umatilla County, Oregon.

You 9/24/26, 1:57 PM
Show me competitor saturation and resident-to-business ratios in Umatilla County.
Map AI 9/24/26, 1:57 PM

Umatilla County has businesses across 8 categories. Recreation leads with a Customer Density of ~444 residents per business — a higher number signals less competition.

Businesses by Category in Umatilla County

    Source: OpenStreetMap contributors

    Business Density Compared With Oregon and the U.S.

    Area Businesses Residents per Business
    Umatilla County 556 144
    Oregon 54,657 78
    United States 3,293,485 102

    Umatilla County has about 144 residents per business, compared to 78 in Oregon. That makes the local market less saturated, with more room for new businesses, than the overall market in Oregon.

    Map: Competitor Density & Market Saturation Across Oregon

    Total businesses per county — darker means higher competitor density

    Umatilla County
    Click a county to open it Explore the map →
    Businesses per county

    Thinking of Opening a Restaurant in Umatilla County?

    Food and dining is the most contested category on most of these maps. See the restaurant market size for this county, including how many diners each existing place serves and a free revenue estimate for a new one.

    Find Underserved Markets With AI Competitor Analysis

    In commercial real estate, local businesses are tracked as Points of Interest (POIs). The AI lets you run a competitive analysis, spot market saturation in real-time, and see a map of local businesses — so you can see exactly where customer demand is underserved.

    Umatilla County, OR Businesses Compared With Nearby Counties

    Umatilla County, OR is the 3rd largest of the 6 counties compared here, 79,928 residents against a local median of 62,160. Umatilla County, OR's businesses per 10k people, at 72.0, runs 33% below the 107.5 typical of the counties around it.

    The counties themselves spread 67.7 on businesses per 10k people, so Umatilla County, OR sits at one end of an already wide local range rather than apart from it. Umatilla County, OR has the 6th highest businesses per 10k people of the 6 areas compared here.

    Area Population Businesses Businesses per 10k people
    Umatilla County, OR 79,928 576 #4/6 72.0 #6/6
    Walla Walla County, WA 62,160 582 93.6
    Union County, OR 26,138 281 107.5
    Morrow County, OR 12,300 93 75.6
    Franklin County, WA 98,902 1,308 132.3
    Benton County, WA 212,794 3,049 143.3

    Frequently Asked Questions

    Common questions about competitor saturation and points of interest in Umatilla County, Oregon.

    Where can I find competitor saturation and points of interest analysis for Umatilla County, Oregon?

    Umatilla County, Oregon competitor saturation analysis shows 556 points of interest across 8 categories according to OpenStreetMap data.

    How can I do a competitive analysis of businesses in Umatilla County, Oregon?

    Map AI Chat lets you run a competitive analysis and measure competitor density and market saturation, showing resident-to-business ratios across different categories in Umatilla County, Oregon.

    How does business density in Umatilla County, Oregon compare to Oregon?

    Umatilla County, Oregon has about 144 residents per business, compared to 78 in Oregon. That makes the local market less crowded than Oregon.

    Is there a map of local businesses in Umatilla County, Oregon?

    Yes. Map AI shows an interactive map of local business and competitor density in Umatilla County, Oregon, colored by how many points of interest each area has, so you can spot underserved markets at a glance.

    What is the most common type of business in Umatilla County, Oregon?

    The most common business category in Umatilla County, Oregon is Recreation, with about 444 residents for every business in that category.