Marshall County, Kentucky Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Marshall County, KY Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
-
C
Health Below averageHealthier than 83% of counties in Kentucky
-
C
Income Below averageWealthier than 88% of counties in Kentucky
-
D
Education Well below averageBetter educated than 81% of counties in Kentucky
Source: Map AI Methodology
Population: density and quick facts
| Metric | Marshall County | Kentucky Avg | U.S. Average |
|---|---|---|---|
| Population | 31,743 | 4,533,530 | 337,468,954 |
| Population density (per sq mi) | 93.4 | 112.2 | 86.4 |
| Population growth (%/yr) | 0.21% | 0.33% | 0.59% |
| Median age | 45.2 | 37.5 | 37.3 |
| Households | 13,209 | 1,813,524 | 130,235,071 |
Population in Marshall County grew by 2.1% from 2009 to 2024, reaching 31,743 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Marshall County is Gen X, aged 45–60, at 22.3% of residents. That is 2.2 points above Kentucky as a whole.
- Gen Z 13–28 5,527 17.4% -3.9 pts
- Millennials 29–44 5,962 18.8% -2.1 pts
- Gen X 45–60 7,080 22.3% +2.2 pts
- Boomers 61–79 6,990 22.0% +4.2 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Kentucky, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.6% of the people living in Marshall County and men 49.4%.
- Women 50.6% Kentucky 50.5%
- Men 49.4% Kentucky 49.5%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Marshall County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Marshall County has a the economy index of C, which means it is somewhat prosperous.
| Metric | Marshall County | Kentucky Avg | U.S. Average |
|---|---|---|---|
| Median household income | $67,559 | $64,312 | $80,455 |
| Income growth (%/yr) | 5.06% | 4.62% | 4.80% |
| Unemployment rate | 4.5% | 4.8% | 5.2% |
The median household income in Marshall County is about 5% higher than in Kentucky.
Housing
| Metric | Marshall County | Kentucky Avg | U.S. Average |
|---|---|---|---|
| Median home price | $228,124 | $118,017 | $248,835 |
| Median rent | $797 | $967 | $1,407 |
| Homeownership rate | 81.6% | 68.3% | 65.2% |
The median home price in Marshall County is about 23.9 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $797 per month for that long.
Commute Time & Mobility
Commuters in Marshall County spend about 42 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 175 hours, about 7.3 full days, spent commuting.
| Metric | Marshall County | Kentucky Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 21.0 | 20.8 | 22.4 |
| Round-trip commute (min) | 42.0 | 41.6 | 44.8 |
| Yearly time spent (hours) | 175 | 173 | 187 |
| Estimated yearly cost | $5,423 | $5,369 | $5,790 |
| Work from home | 7.9% | 10.2% | 15.0% |
| Highway traffic (vehicles/day) | 4,271 | 6,995 | 8,813 |
| Local road traffic (vehicles/day) | 726 | 832 | 1,355 |
Fastest commutes among counties in
Kentucky:
Calloway County (13.9 min), Owsley County (15.0 min), Taylor County (15.3 min).
Slowest:
Owen County (37.7 min), Spencer County (33.3 min), Bracken County (33.2 min).
The average commute time in Marshall County is about the same as in Kentucky.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Marshall County has a education index of D, which means it is barely educated.
| Metric | Marshall County | Kentucky Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 21.1% | 24.5% | 31.6% |
| Average household size | 2.36 | 2.43 | 2.53 |
Highest education index among counties in
Kentucky:
Fayette County (0.4), Oldham County (0.4), Campbell County (0.3).
Lowest:
Leslie County (0.1), Lee County (0.1), Elliott County (0.1).
Health
Marshall County has a health index of C, which means it is somewhat healthy.
| Metric | Marshall County | Kentucky Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 76.0 | 75.0 | 78.3 |
| Self-rated poor health | 18.8% | 23.2% | 16.3% |
| Smokers | 22.1% | 26.0% | 19.0% |
Highest health index among counties in
Kentucky:
Oldham County (0.8), Boone County (0.8), Scott County (0.8).
Lowest:
Clay County (0.7), Bell County (0.7), McCreary County (0.7).
Marshall County, KY Compared With Nearby Counties
Marshall County, KY is the smallest of the 4 counties compared here, 31,743 residents against a local median of 38,226. Marshall County, KY's median home price, at $228,124, runs 112% above the $107,661 typical of the counties around it.
Commute tells the same story from another angle: 21.0 min against a local median of 15.5 min, 35% above it. The picture is mixed rather than uniform: median household income runs ahead of the neighbourhood while commute runs behind it, so Marshall County, KY is trading one against the other rather than simply out-performing what surrounds it. The counties themselves spread $283,951 on median home price, so Marshall County, KY sits at one end of an already wide local range rather than apart from it. Marshall County, KY has the 2nd highest median home price of the 4 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Marshall County, KY | 31,743 | $67,559 #1/4 | $228,124 #2/4 | 21.0 min #4/4 |
| Calloway County, KY | 38,226 | $53,083 | $107,661 | 13.9 min |
| Graves County, KY | 36,630 | $50,878 | $307,143 | 18.2 min |
| McCracken County, KY | 67,525 | $66,255 | $23,192 | 15.5 min |
Frequently Asked Questions
Common questions about Marshall County, Kentucky.
How many people live in Marshall County, Kentucky?
About 31,743 people live in Marshall County, Kentucky, in 13,209 households of 2.4 people on average. The median age is 45.2, so residents are older than the U.S. median of 37.3 by about 8 years.
Is Marshall County, Kentucky mostly urban or rural?
Averaged over its land area, Marshall County, Kentucky has 93 people per square mile, a density typical of rural areas. That is close to the U.S. average of 86.
How affordable is housing in Marshall County, Kentucky?
The median home costs 3.4 times the median household income ($228,124 against $67,559), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $797 a month takes about 14% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How educated are people in Marshall County, Kentucky?
21.1% of adults in Marshall County, Kentucky hold a bachelor's degree or higher (about 1 in 5), well below the U.S. share of 31.6%.
Analyze any area in the US
Get local demographics for any address, aggregated by drive time or radius, on the interactive map.
Explore the map →