Maui County, Hawaii Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Maui County, HI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
-
A
Health Above average
-
B
Income Around average
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C
Education Below average
Source: Map AI Methodology
Population: density and quick facts
| Metric | Maui County | Hawaii Avg | U.S. Average |
|---|---|---|---|
| Population | 164,522 | 1,440,047 | 337,468,954 |
| Population density (per sq mi) | 68.5 | 130.5 | 86.4 |
| Population growth (%/yr) | 0.16% | 0.34% | 0.59% |
| Median age | 41.0 | 41.6 | 37.3 |
| Households | 55,841 | 491,258 | 130,235,071 |
Population in Maui County grew by 15.7% from 2009 to 2024, reaching 164,522 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Maui County is Millennials, aged 29–44, at 21.8% of residents. That is 0.4 points below Hawaii as a whole.
- Gen Z 13–28 29,107 17.7% -1.8 pts
- Millennials 29–44 35,894 21.8% -0.4 pts
- Gen X 45–60 35,506 21.6% +2.2 pts
- Boomers 61–79 31,675 19.3% +0.8 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Hawaii, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.3% of the people living in Maui County and men 49.7%.
- Women 50.3% Hawaii 49.7%
- Men 49.7% Hawaii 50.3%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Maui County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Maui County has a the economy index of B, which means it is quite prosperous.
| Metric | Maui County | Hawaii Avg | U.S. Average |
|---|---|---|---|
| Median household income | $97,704 | $100,437 | $80,455 |
| Income growth (%/yr) | 4.51% | 4.23% | 4.80% |
| Unemployment rate | 5.5% | 4.6% | 5.2% |
The median household income in Maui County is about 3% lower than in Hawaii.
Housing
| Metric | Maui County | Hawaii Avg | U.S. Average |
|---|---|---|---|
| Median home price | $678,762 | $529,214 | $248,835 |
| Median rent | $1,915 | $1,970 | $1,407 |
| Homeownership rate | 65.6% | 63.0% | 65.2% |
The median home price in Maui County is about 29.5 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,915 per month for that long.
Commute Time & Mobility
Commuters in Maui County spend about 38 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 158 hours, about 6.6 full days, spent commuting.
| Metric | Maui County | Hawaii Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 18.9 | 22.8 | 22.4 |
| Round-trip commute (min) | 37.9 | 45.5 | 44.8 |
| Yearly time spent (hours) | 158 | 190 | 187 |
| Estimated yearly cost | $4,893 | $5,883 | $5,790 |
| Work from home | 10.2% | 9.6% | 15.0% |
| Highway traffic (vehicles/day) | 7,739 | 17,245 | 8,813 |
| Local road traffic (vehicles/day) | 2,250 | 2,478 | 1,355 |
Fastest commutes among counties in
Hawaii:
Kalawao County (4.4 min), Maui County (18.9 min), Kauai County (21.4 min).
Slowest:
Honolulu County (23.5 min), Hawaii County (21.4 min), Kauai County (21.4 min).
The average commute time in Maui County is 19 minutes, shorter than the 23 minutes in Hawaii.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Maui County has a education index of C, which means it is somewhat educated.
| Metric | Maui County | Hawaii Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 28.1% | 32.1% | 31.6% |
| Average household size | 2.83 | 2.84 | 2.53 |
Highest education index among counties in
Hawaii:
Honolulu County (0.3), Hawaii County (0.3), Kauai County (0.3).
Lowest:
Kalawao County (0.2), Maui County (0.3), Kauai County (0.3).
Health
Maui County has a health index of A, which means it is very healthy.
| Metric | Maui County | Hawaii Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 80.9 | 81.8 | 78.3 |
| Self-rated poor health | 11.7% | 13.3% | 16.3% |
| Smokers | 14.6% | 14.4% | 19.0% |
Highest health index among counties in
Hawaii:
Honolulu County (0.8), Kauai County (0.8), Maui County (0.8).
Lowest:
Hawaii County (0.8), Maui County (0.8), Kauai County (0.8).
Maui County, HI Compared With Nearby Counties
Maui County, HI is the 3rd largest of the 4 counties compared here, 164,522 residents against a local median of 204,351. The measure that sets Maui County, HI apart most is median home price: $678,762, 17% above the local median of $579,189.
The counties themselves spread $767,807 on median home price, so Maui County, HI sits at one end of an already wide local range rather than apart from it. Maui County, HI has the 2nd highest median home price of the 4 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Maui County, HI | 164,522 | $97,704 #2/4 | $678,762 #2/4 | 18.9 min #1/4 |
| Hawaii County, HI | 204,351 | $79,154 | $383,054 | 21.4 min |
| Kauai County, HI | 73,731 | $96,900 | $1,150,862 | 21.4 min |
| Honolulu County, HI | 997,376 | $106,569 | $579,189 | 23.5 min |
Frequently Asked Questions
Common questions about Maui County, Hawaii.
How big is Maui County, Hawaii by population?
About 164,522 people live in Maui County, Hawaii, in 55,841 households of 2.8 people on average. The median age is 41.0, so residents are older than the U.S. median of 37.3 by about 4 years.
How densely populated is Maui County, Hawaii?
Averaged over its land area, Maui County, Hawaii has 69 people per square mile, a density typical of rural areas. That is close to the U.S. average of 86.
How affordable is housing in Maui County, Hawaii?
The median home costs 6.9 times the median household income ($678,762 against $97,704), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $1,915 a month takes about 24% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
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