Naples, Florida Income Statistics
Naples Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
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A
Naples Above average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Naples | Florida Avg | US Average |
|---|---|---|---|
| Median Household Income | $129,761 | $74,580 | $80,455 |
| Median Personal Income | $95,847 | $52,322 | $60,758 |
| Average Yearly Income Growth | 5.7% | 5.4% | 4.8% |
| Six-Figure Earners | 33.3% | 11.6% | 13.9% |
| $200k+ Households | 35.4% | 11.0% | 13.2% |
The median household income in Naples is about 74% higher than in Florida. Income has been growing faster in Naples (5.7%/yr) than in Florida (5.4%/yr).
About 33% of adults in Naples earn six figures ($100,000 or more) a year, higher than the Florida average of 12%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Naples, Florida grew by 107.5% from 2009 to 2024, reaching $129,761 in 2024. That's an average of about 5.7% per year.
Naples has stayed well above the U.S. median household income in every year from 2009 to 2024 and has never fallen below it. The gap has widened from 22% in 2009, the closest it has been, to 61% in 2024.
Income Distribution in Naples
How incomes are spread across brackets, compared with the U.S. Pick a range to count who falls in it.
Households by income, 2024
Income range calculator
About 6,580 households (58.6% of all households) have an income of $100,000 or more.
Across the U.S.: 40.2% of all households.
In 2024, 14.8% of households in Naples had an income under $35,000 and 45.8% had $150,000 or more. Across the U.S., those shares were 21.6% and 22.8%.
Compared with the U.S., Naples has a larger share of households earning $200,000 or more (35.4% vs 13.2%) and a smaller share earning $50,000 to $74,999 (9.6% vs 15.5%).
| Household income | Households | Share | U.S. share |
|---|---|---|---|
| Under $10,000 | 482 | 4.3% | 5.1% |
| $10,000 to $14,999 | 211 | 1.9% | 3.5% |
| $15,000 to $24,999 | 579 | 5.2% | 6.4% |
| $25,000 to $34,999 | 388 | 3.5% | 6.7% |
| $35,000 to $49,999 | 1,001 | 8.9% | 10.1% |
| $50,000 to $74,999 | 1,075 | 9.6% | 15.5% |
| $75,000 to $99,999 | 903 | 8.0% | 12.6% |
| $100,000 to $149,999 | 1,446 | 12.9% | 17.4% |
| $150,000 to $199,999 | 1,160 | 10.3% | 9.5% |
| $200,000 or more | 3,974 | 35.4% | 13.2% |
Shares are of all 11,220 households, one per occupied home whatever its size. Households with zero or negative income are counted in the lowest bracket. Source: ACS 5-year estimates ending 2024 (table B19001).
Residents 15+ by personal income, 2024
Income range calculator
About 6,883 residents (33.3% of residents aged 15 and over) have a personal income of $100,000 or more.
Across the U.S.: 13.9% of residents aged 15 and over.
That is 36.8% of residents who have any income.
In 2024, 9.7% of Naples residents aged 15 and over reported no personal income, 24.3% had some income but less than $25,000, and 39.1% had $75,000 or more. Across the U.S., those shares were 12.8%, 28.7% and 22.0%.
Compared with the U.S., Naples has a larger share of residents earning $100,000 or more (33.3% vs 13.9%) and a smaller share earning $35,000 to $49,999 (8.9% vs 12.6%).
| Personal income | Residents | Share | U.S. share |
|---|---|---|---|
| No income | 2,006 | 9.7% | 12.8% |
| $1 to $9,999 | 1,718 | 8.3% | 11.2% |
| $10,000 to $14,999 | 1,269 | 6.1% | 7.0% |
| $15,000 to $24,999 | 2,031 | 9.8% | 10.5% |
| $25,000 to $34,999 | 1,474 | 7.1% | 9.5% |
| $35,000 to $49,999 | 1,833 | 8.9% | 12.6% |
| $50,000 to $74,999 | 2,256 | 10.9% | 14.3% |
| $75,000 to $99,999 | 1,215 | 5.9% | 8.2% |
| $100,000 or more | 6,883 | 33.3% | 13.9% |
Shares are of the 20,686 residents aged 15 and over, the only people the Census Bureau asks about income, and include those who reported none. A share of the whole population would count children as people without income, while a share of earners alone would hide the 9.7% with no income; the calculator adds that second share whenever your range leaves out people with no income. Source: ACS 5-year estimates ending 2024 (table B19325).
Income Inequality and the Gender Pay Gap in Naples
| Metric | Naples | Florida Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.517 | 0.551 | 0.552 |
| Male Median Income | $116,719 | $60,595 | $69,667 |
| Female Median Income | $77,114 | $50,762 | $56,850 |
| Gender Pay Gap | 33.9% | 16.2% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Naples, it is 0.517, lower than Florida's 0.551, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 51% more than women's income in Naples, Florida. Over a 35-year career, a 51% wage gap accumulates to roughly $1,386,175 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Naples, Florida has widened from about 9% to 34% in 2024. Over that period the gap was widest at 36% in 2022. In dollar terms, the gap has widened by $35,063 since 2009.
Sharply against the trend: the pay gap in Naples widened by 24.6 points while Florida's narrowed by 2.5 points.
Employment
| Metric | Naples | Florida Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 2.3% | 4.8% | 5.2% |
| Working from Home | 30.2% | 15.7% | 15.0% |
| Commute time (minutes) | 16 | 23 | 22 |
Approximately 197 people are unemployed in Naples, Florida.
The average commute time in Naples is 16 minutes, shorter than the 23 minutes in Florida.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Naples, Florida has fallen from 6.0% to 2.3% in 2024. Over that period the rate peaked at 6.4% in 2014 and fell as low as 2.2% in 2023.
Naples has stayed well below the U.S. unemployment rate in every year from 2011 to 2024 and has never risen above it. It came closest in 2018, at 1.4 points lower. The gap has held fairly steady over the period.
Conclusion
Considering all these factors, Naples, Florida has an overall wealth index grade of A, making it far better than Florida, and notably better than the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Naples, Florida.
How Rich Is Naples, Florida?
Naples has a wealth index grade of A. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; an A grade means residents are much better off than the U.S. average. The median household income is $129,761, about 74% higher than the Florida average of $74,580.
How fast is household income rising in Naples, Florida?
Between 2009 and 2024, the median household income in Naples, Florida rose 107%, from $62,547 to $129,761. Over the same years, income here outpaced Florida as a whole: +107% against +57%.
What was the median household income in Naples in 2023?
In 2023, the median household income in Naples, Florida was $122,153, up 7% from $114,162 in 2022. The Florida median that year was $71,864.
What was the median household income in Naples in 2020?
In 2020, the median household income in Naples, Florida was $103,995. By 2024 it had risen 25% to $129,761.
Do many residents of Naples, Florida earn over $100,000?
Yes. 33% of adults in Naples, Florida earn $100,000 or more a year (about 1 in 3), against 12% (about 1 in 9) in Florida. 35% of households have a combined income of $200,000 or more, compared with 11% in Florida.
How strong is the job market in Naples, Florida?
Unemployment in Naples, Florida is only 2.3%, well below the Florida rate of 4.8%, a sign of a tight labor market where employers compete for workers.
What is the Gini coefficient in Naples, Florida?
The Gini coefficient in Naples is 0.517. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Naples, Florida?
Since 2009, the income gap between men and women in Naples, Florida has widened from about 9% to 34% in 2024. Over that period the gap was widest at 36% in 2022. In dollar terms, the gap has widened by $35,063 since 2009.
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