Marshall County, Alabama Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Marshall County, AL Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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C
Health Below averageHealthier than 71% of counties in Alabama
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D
Income Well below averageWealthier than 70% of counties in Alabama
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D
Education Well below average
Source: Map AI Methodology
Population: density and quick facts
| Metric | Marshall County | Alabama Avg | U.S. Average |
|---|---|---|---|
| Population | 99,748 | 5,083,438 | 337,468,954 |
| Population density (per sq mi) | 160.2 | 97.0 | 86.4 |
| Population growth (%/yr) | 0.67% | 0.62% | 0.59% |
| Median age | 36.5 | 38.0 | 37.3 |
| Households | 36,459 | 1,996,169 | 130,235,071 |
Population in Marshall County grew by 13.4% from 2009 to 2024, reaching 99,748 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Marshall County is Gen Z, aged 13–28, at 20.6% of residents. That is 0.9 points below Alabama as a whole.
- Gen Z 13–28 20,570 20.6% -0.9 pts
- Millennials 29–44 19,408 19.5% -1.3 pts
- Gen X 45–60 20,202 20.3% +0.3 pts
- Boomers 61–79 17,502 17.5% -0.5 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Alabama, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.5% of the people living in Marshall County and men 49.5%.
- Women 50.5% Alabama 51.5%
- Men 49.5% Alabama 48.5%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Marshall County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Marshall County has a the economy index of D, which means it is barely prosperous.
| Metric | Marshall County | Alabama Avg | U.S. Average |
|---|---|---|---|
| Median household income | $64,170 | $64,544 | $80,455 |
| Income growth (%/yr) | 6.17% | 4.68% | 4.80% |
| Unemployment rate | 3.9% | 4.7% | 5.2% |
The median household income in Marshall County is about 1% lower than in Alabama.
Housing
| Metric | Marshall County | Alabama Avg | U.S. Average |
|---|---|---|---|
| Median home price | $178,269 | $160,474 | $248,835 |
| Median rent | $794 | $1,007 | $1,407 |
| Homeownership rate | 75.8% | 70.2% | 65.2% |
The median home price in Marshall County is about 18.7 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $794 per month for that long.
Commute Time & Mobility
Commuters in Marshall County spend about 41 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 170 hours, about 7.1 full days, spent commuting.
| Metric | Marshall County | Alabama Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 20.4 | 22.1 | 22.4 |
| Round-trip commute (min) | 40.8 | 44.3 | 44.8 |
| Yearly time spent (hours) | 170 | 184 | 187 |
| Estimated yearly cost | $5,265 | $5,717 | $5,790 |
| Work from home | 6.4% | 8.8% | 15.0% |
| Highway traffic (vehicles/day) | 4,264 | 8,636 | 8,813 |
| Local road traffic (vehicles/day) | 1,142 | 1,193 | 1,355 |
Fastest commutes among counties in
Alabama:
Pike County (16.4 min), Houston County (18.3 min), Escambia County (18.5 min).
Slowest:
Blount County (33.2 min), Pickens County (32.5 min), Lowndes County (31.9 min).
The average commute time in Marshall County is 20 minutes, shorter than the 22 minutes in Alabama.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Marshall County has a education index of D, which means it is barely educated.
| Metric | Marshall County | Alabama Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 19.7% | 24.9% | 31.6% |
| Average household size | 2.71 | 2.48 | 2.53 |
Highest education index among counties in
Alabama:
Madison County (0.4), Shelby County (0.3), Lee County (0.3).
Lowest:
Bibb County (0.2), Barbour County (0.2), Wilcox County (0.2).
Health
Marshall County has a health index of C, which means it is somewhat healthy.
| Metric | Marshall County | Alabama Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 74.8 | 74.7 | 78.3 |
| Self-rated poor health | 20.9% | 23.4% | 16.3% |
| Smokers | 21.8% | 22.1% | 19.0% |
Highest health index among counties in
Alabama:
Shelby County (0.8), Lee County (0.8), Baldwin County (0.8).
Lowest:
Greene County (0.7), Wilcox County (0.7), Perry County (0.7).
Marshall County, AL Compared With Nearby Counties
Marshall County, AL is the 3rd largest of the 6 counties compared here, 99,748 residents against a local median of 72,266. Where Marshall County, AL breaks from the counties next to it is median home price, sitting 132% above the local median of $76,817 at $178,269.
Median household income tells the same story from another angle: $64,170 against a local median of $54,845, 17% above it. The one measure here that carries a verdict is median household income, and at 17% above the local median it puts Marshall County, AL at the better end of the local range. The counties themselves spread $157,093 on median home price, so Marshall County, AL sits at one end of an already wide local range rather than apart from it. Marshall County, AL has the 2nd highest median home price of the 6 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Marshall County, AL | 99,748 | $64,170 #3/6 | $178,269 #2/6 | 20.4 min #1/6 |
| Etowah County, AL | 103,105 | $54,845 | $116,112 | 20.7 min |
| Madison County, AL | 405,488 | $86,187 | $198,391 | 21.3 min |
| Blount County, AL | 59,518 | $64,592 | $76,817 | 33.2 min |
| DeKalb County, AL | 72,266 | $51,236 | $58,790 | 20.5 min |
| Jackson County, AL | 53,053 | $52,554 | $41,299 | 22.9 min |
Frequently Asked Questions
Common questions about Marshall County, Alabama.
How many people live in Marshall County, Alabama?
About 99,748 people live in Marshall County, Alabama, in 36,459 households of 2.7 people on average. The median age is 36.5, close to the U.S. median of 37.3.
How densely populated is Marshall County, Alabama?
Averaged over its land area, Marshall County, Alabama has 160 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 1.9 times the U.S. average of 86.
Is Marshall County, Alabama an affordable place to live?
The median home costs 2.8 times the median household income ($178,269 against $64,170), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $794 a month takes about 15% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is unemployment high in Marshall County, Alabama?
Unemployment in Marshall County, Alabama is only 3.9%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How educated are people in Marshall County, Alabama?
19.7% of adults in Marshall County, Alabama hold a bachelor's degree or higher (about 1 in 5), well below the U.S. share of 31.6%.
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