Pepin County, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Pepin County, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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B
Income Around averageWealthier than 75% of counties in Wisconsin
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D
Education Well below average
Source: Map AI Methodology
Population: density and quick facts
| Metric | Pepin County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 7,431 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 29.9 | 90.2 | 86.4 |
| Population growth (%/yr) | 0.14% | 0.34% | 0.59% |
| Median age | 46.7 | 40.4 | 37.3 |
| Households | 3,046 | 2,477,189 | 130,235,071 |
Population in Pepin County grew by 1.0% from 2009 to 2024, reaching 7,431 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Pepin County is Boomers, aged 61–79, at 22.2% of residents. That is 4.4 points above Wisconsin as a whole.
- Gen Z 13–28 1,318 17.7% -3.6 pts
- Millennials 29–44 1,284 17.3% -3.5 pts
- Gen X 45–60 1,621 21.8% +1.1 pts
- Boomers 61–79 1,652 22.2% +4.4 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 49.1% of the people living in Pepin County and men 50.9%.
- Women 49.1% Wisconsin 50.0%
- Men 50.9% Wisconsin 50.0%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Pepin County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Pepin County has a the economy index of B, which means it is quite prosperous.
| Metric | Pepin County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $75,426 | $77,698 | $80,455 |
| Income growth (%/yr) | 4.95% | 4.41% | 4.80% |
| Unemployment rate | 3.1% | 3.2% | 5.2% |
The median household income in Pepin County is about 3% lower than in Wisconsin.
Housing
| Metric | Pepin County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $531,250 | $170,479 | $248,835 |
| Median rent | $868 | $1,087 | $1,407 |
| Homeownership rate | 83.0% | 67.8% | 65.2% |
The median home price in Pepin County is about 51.0 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $868 per month for that long.
Commute Time & Mobility
Commuters in Pepin County spend about 42 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 176 hours, about 7.3 full days, spent commuting.
| Metric | Pepin County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 21.2 | 18.8 | 22.4 |
| Round-trip commute (min) | 42.3 | 37.5 | 44.8 |
| Yearly time spent (hours) | 176 | 156 | 187 |
| Estimated yearly cost | $5,467 | $4,846 | $5,790 |
| Work from home | 16.1% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 1,463 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 388 | 811 | 1,355 |
Fastest commutes among counties in
Wisconsin:
Ashland County (12.8 min), Door County (13.6 min), Eau Claire County (15.3 min).
Slowest:
Oconto County (26.4 min), St. Croix County (25.3 min), Waushara County (23.9 min).
The average commute time in Pepin County is 21 minutes, longer than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Pepin County has a education index of D, which means it is barely educated.
| Metric | Pepin County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 21.9% | 29.7% | 31.6% |
| Average household size | 2.41 | 2.33 | 2.53 |
Highest education index among counties in
Wisconsin:
Dane County (0.4), Ozaukee County (0.4), Waukesha County (0.4).
Lowest:
Clark County (0.2), Adams County (0.2), Juneau County (0.2).
Health
Pepin County has a health index of B, which means it is quite healthy.
| Metric | Pepin County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 81.5 | 79.6 | 78.3 |
| Self-rated poor health | 13.2% | 13.2% | 16.3% |
| Smokers | 18.9% | 18.5% | 19.0% |
Highest health index among counties in
Wisconsin:
Dane County (0.8), Waukesha County (0.8), Ozaukee County (0.8).
Lowest:
Menominee County (0.8), Clark County (0.8), Forest County (0.8).
Pepin County, WI Compared With Nearby Counties
Pepin County, WI is the smallest of the 5 counties compared here, 7,431 residents against a local median of 44,055. Where Pepin County, WI breaks from the counties next to it is median home price, sitting more than 4 times the local median of $124,100 at $531,250.
The counties themselves sit within $85,334 of each other on median home price, a tighter band than the gap between any of them and Pepin County, WI, which makes it a genuine outlier here rather than one end of a wide local spread. Pepin County, WI has the highest median home price of the 5 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Pepin County, WI | 7,431 | $75,426 #3/5 | $531,250 #1/5 | 21.2 min #3/5 |
| Wabasha County, MN | 21,565 | $82,094 | $153,846 | 22.8 min |
| Dunn County, WI | 45,527 | $74,793 | $94,354 | 18.4 min |
| Pierce County, WI | 42,584 | $93,522 | $158,333 | 23.7 min |
| Winona County, MN | 49,782 | $70,228 | $72,999 | 13.2 min |
Frequently Asked Questions
Common questions about Pepin County, Wisconsin.
How many people live in Pepin County, Wisconsin?
About 7,431 people live in Pepin County, Wisconsin, in 3,046 households of 2.4 people on average. The median age is 46.7, so residents are older than the U.S. median of 37.3 by about 9 years.
How densely populated is Pepin County, Wisconsin?
Averaged over its land area, Pepin County, Wisconsin has 30 people per square mile, a density typical of rural areas. That is about 35% of the U.S. average of 86.
Is Pepin County, Wisconsin an affordable place to live?
The median home costs 7.0 times the median household income ($531,250 against $75,426), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $868 a month takes about 14% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Pepin County, Wisconsin?
Unemployment in Pepin County, Wisconsin is only 3.1%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
What share of adults in Pepin County, Wisconsin have a college degree?
21.9% of adults in Pepin County, Wisconsin hold a bachelor's degree or higher (about 1 in 5), well below the U.S. share of 31.6%.
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