Florence County, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Florence County, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
-
C
Income Below averageLess wealthy than 72% of counties in Wisconsin
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D
Education Well below average
Source: Map AI Methodology
Population: density and quick facts
| Metric | Florence County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 4,646 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 9.3 | 90.2 | 86.4 |
| Population growth (%/yr) | 0.50% | 0.34% | 0.59% |
| Median age | 55.4 | 40.4 | 37.3 |
| Households | 2,197 | 2,477,189 | 130,235,071 |
Population in Florence County declined by 1.5% from 2009 to 2024, reaching 4,646 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Florence County is Boomers, aged 61–79, at 27.5% of residents. That is 9.6 points above Wisconsin as a whole.
- Gen Z 13–28 624 13.4% -7.9 pts
- Millennials 29–44 695 15.0% -5.8 pts
- Gen X 45–60 1,257 27.0% +6.3 pts
- Boomers 61–79 1,277 27.5% +9.6 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 48.4% of the people living in Florence County and men 51.6%.
- Women 48.4% Wisconsin 50.0%
- Men 51.6% Wisconsin 50.0%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Florence County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Florence County has a the economy index of C, which means it is somewhat prosperous.
| Metric | Florence County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $61,884 | $77,698 | $80,455 |
| Income growth (%/yr) | 3.62% | 4.41% | 4.80% |
| Unemployment rate | 4.8% | 3.2% | 5.2% |
The median household income in Florence County is about 20% lower than in Wisconsin.
Housing
| Metric | Florence County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $107,500 | $170,479 | $248,835 |
| Median rent | $750 | $1,087 | $1,407 |
| Homeownership rate | 90.9% | 67.8% | 65.2% |
The median home price in Florence County is about 11.9 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $750 per month for that long.
Commute Time & Mobility
Commuters in Florence County spend about 32 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 133 hours, about 5.5 full days, spent commuting.
| Metric | Florence County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 16.0 | 18.8 | 22.4 |
| Round-trip commute (min) | 32.0 | 37.5 | 44.8 |
| Yearly time spent (hours) | 133 | 156 | 187 |
| Estimated yearly cost | $4,128 | $4,846 | $5,790 |
| Work from home | 11.1% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 2,736 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 253 | 811 | 1,355 |
Fastest commutes among counties in
Wisconsin:
Ashland County (12.8 min), Door County (13.6 min), Eau Claire County (15.3 min).
Slowest:
Oconto County (26.4 min), St. Croix County (25.3 min), Waushara County (23.9 min).
The average commute time in Florence County is 16 minutes, shorter than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Florence County has a education index of D, which means it is barely educated.
| Metric | Florence County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 22.1% | 29.7% | 31.6% |
| Average household size | 2.09 | 2.33 | 2.53 |
Highest education index among counties in
Wisconsin:
Dane County (0.4), Ozaukee County (0.4), Waukesha County (0.4).
Lowest:
Clark County (0.2), Adams County (0.2), Juneau County (0.2).
Health
Florence County has a health index of B, which means it is quite healthy.
| Metric | Florence County | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 79.8 | 79.6 | 78.3 |
| Self-rated poor health | 13.7% | 13.2% | 16.3% |
| Smokers | 18.6% | 18.5% | 19.0% |
Highest health index among counties in
Wisconsin:
Dane County (0.8), Waukesha County (0.8), Ozaukee County (0.8).
Lowest:
Menominee County (0.8), Clark County (0.8), Forest County (0.8).
Florence County, WI Compared With Nearby Counties
How Florence County, WI compares with the 2 counties closest to it.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Florence County, WI | 4,646 | $61,884 #3/3 | $107,500 #3/3 | 16.0 min #3/3 |
| Dickinson County, MI | 25,954 | $65,732 | $377,272 | 12.2 min |
| Marinette County, WI | 42,046 | $64,295 | $130,681 | 15.9 min |
Frequently Asked Questions
Common questions about Florence County, Wisconsin.
How big is Florence County, Wisconsin by population?
About 4,646 people live in Florence County, Wisconsin, in 2,197 households of 2.1 people on average. The median age is 55.4, so residents are older than the U.S. median of 37.3 by about 18 years.
How densely populated is Florence County, Wisconsin?
Averaged over its land area, Florence County, Wisconsin has 9 people per square mile, a density typical of rural areas. That is about 11% of the U.S. average of 86.
Can a typical household afford a home in Florence County, Wisconsin?
The median home costs 1.7 times the median household income ($107,500 against $61,884), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $750 a month takes about 15% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
What share of adults in Florence County, Wisconsin have a college degree?
22.1% of adults in Florence County, Wisconsin hold a bachelor's degree or higher (about 1 in 5), well below the U.S. share of 31.6%.
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