Brookfield, Wisconsin Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Brookfield, WI Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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A
Health Above average
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A+
Income Top grade
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A+
Education Top grade
Source: Map AI Methodology
Population
| Metric | Brookfield | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Population | 39,622 | 5,910,864 | 337,468,954 |
| Population density (per sq mi) | 1429.5 | 90.2 | 86.4 |
| Population growth (%/yr) | 1.15% | 0.34% | 0.59% |
| Median age | 42.7 | 40.4 | 37.3 |
| Households | 15,864 | 2,477,189 | 130,235,071 |
Population in Brookfield grew by 6.5% from 2009 to 2024, reaching 39,622 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Brookfield is Gen X, aged 45–60, at 21.9% of residents. That is 1.2 points above Wisconsin as a whole.
- Gen Z 13–28 6,546 16.5% -4.8 pts
- Millennials 29–44 7,379 18.6% -2.2 pts
- Gen X 45–60 8,693 21.9% +1.2 pts
- Boomers 61–79 7,955 20.1% +2.2 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Wisconsin, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 50.9% of the people living in Brookfield and men 49.1%.
- Women 50.9% Wisconsin 50.0%
- Men 49.1% Wisconsin 50.0%
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Economy
Brookfield has a the economy index of A+, which means it is exceptionally prosperous.
| Metric | Brookfield | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median household income | $124,339 | $77,698 | $80,455 |
| Income growth (%/yr) | 3.69% | 4.41% | 4.80% |
| Unemployment rate | 2.6% | 3.2% | 5.2% |
The median household income in Brookfield is about 60% higher than in Wisconsin.
Housing
| Metric | Brookfield | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Median home price | $455,703 | $170,479 | $248,835 |
| Median rent | $1,928 | $1,087 | $1,407 |
| Homeownership rate | 80.6% | 67.8% | 65.2% |
The median home price in Brookfield is about 19.7 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,928 per month for that long.
Commute Time & Mobility
Commuters in Brookfield spend about 40 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 168 hours, about 7.0 full days, spent commuting.
| Metric | Brookfield | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 20.2 | 18.8 | 22.4 |
| Round-trip commute (min) | 40.4 | 37.5 | 44.8 |
| Yearly time spent (hours) | 168 | 156 | 187 |
| Estimated yearly cost | $5,223 | $4,846 | $5,790 |
| Work from home | 21.2% | 13.1% | 15.0% |
| Highway traffic (vehicles/day) | 35,725 | 6,703 | 8,813 |
| Local road traffic (vehicles/day) | 3,053 | 811 | 1,355 |
The average commute time in Brookfield is 20 minutes, longer than the 19 minutes in Wisconsin.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Brookfield has a education index of A+, which means it is exceptionally educated.
| Metric | Brookfield | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 58.0% | 29.7% | 31.6% |
| Average household size | 2.47 | 2.33 | 2.53 |
Health
Brookfield has a health index of A, which means it is very healthy.
| Metric | Brookfield | Wisconsin Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 80.9 | 79.6 | 78.3 |
| Self-rated poor health | 8.4% | 13.2% | 16.3% |
| Smokers | 10.4% | 18.5% | 19.0% |
Brookfield, WI Compared With Nearby Cities
Brookfield, WI is typical in size for this group, 39,622 residents against a local median of 42,296, so the measures below are close to a like for like comparison. The measure that sets Brookfield, WI apart most is median home price: $455,703, 28% above the local median of $355,961.
Median household income tells the same story from another angle: $124,339 against a local median of $100,896, 23% above it. The one measure here that carries a verdict is median household income, and at 23% above the local median it puts Brookfield, WI at the better end of the local range. The cities themselves spread $103,804 on median home price, so Brookfield, WI sits at one end of an already wide local range rather than apart from it. Brookfield, WI has the highest median home price of the 4 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Brookfield, WI | 39,622 | $124,339 #1/4 | $455,703 #1/4 | 20.2 min #2/4 |
| Menomonee Falls, WI | 39,966 | $98,923 | $271,040 | 20.7 min |
| Wauwatosa, WI | 48,477 | $100,896 | $355,961 | 18.3 min |
| New Berlin, WI | 42,296 | $101,597 | $374,844 | 21.2 min |
Frequently Asked Questions
Common questions about Brookfield, Wisconsin.
How many people live in Brookfield, Wisconsin?
About 39,622 people live in Brookfield, Wisconsin, in 15,864 households of 2.5 people on average. The median age is 42.7, so residents are older than the U.S. median of 37.3 by about 5 years.
How densely populated is Brookfield, Wisconsin?
Averaged over its land area, Brookfield, Wisconsin has 1,429 people per square mile, a density typical of urban and suburban areas. That is about 17 times the U.S. average of 86.
Is Brookfield, Wisconsin an affordable place to live?
The median home costs 3.7 times the median household income ($455,703 against $124,339), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $1,928 a month takes about 19% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is unemployment high in Brookfield, Wisconsin?
Unemployment in Brookfield, Wisconsin is only 2.6%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How educated are people in Brookfield, Wisconsin?
58.0% of adults in Brookfield, Wisconsin hold a bachelor's degree or higher (about 6 in 10), well above the U.S. share of 31.6%.
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