Wise County, Texas Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Wise County, TX Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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C
Health Below averageHealthier than 80% of counties in Texas
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B
Income Around averageWealthier than 85% of counties in Texas
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F
Education Well below average
Source: Map AI Methodology
Population: density and quick facts
| Metric | Wise County | Texas Avg | U.S. Average |
|---|---|---|---|
| Population | 75,004 | 30,160,889 | 337,468,954 |
| Population density (per sq mi) | 81.3 | 112.2 | 86.4 |
| Population growth (%/yr) | 2.40% | 1.41% | 0.59% |
| Median age | 38.2 | 35.9 | 37.3 |
| Households | 25,134 | 10,982,153 | 130,235,071 |
Population in Wise County grew by 30.2% from 2009 to 2024, reaching 75,004 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Wise County is Gen X, aged 45–60, at 21.9% of residents. That is 2.4 points above Texas as a whole.
- Gen Z 13–28 15,450 20.6% -2.9 pts
- Millennials 29–44 15,442 20.6% -2.3 pts
- Gen X 45–60 16,418 21.9% +2.4 pts
- Boomers 61–79 12,314 16.4% +3.2 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Texas, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 49.5% of the people living in Wise County and men 50.5%.
- Women 49.5% Texas 50.1%
- Men 50.5% Texas 49.9%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Wise County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Wise County has a the economy index of B, which means it is quite prosperous.
| Metric | Wise County | Texas Avg | U.S. Average |
|---|---|---|---|
| Median household income | $92,724 | $78,939 | $80,455 |
| Income growth (%/yr) | 6.25% | 4.56% | 4.80% |
| Unemployment rate | 5.3% | 5.2% | 5.2% |
The median household income in Wise County is about 17% higher than in Texas.
Housing
| Metric | Wise County | Texas Avg | U.S. Average |
|---|---|---|---|
| Median home price | $211,538 | $258,873 | $248,835 |
| Median rent | $1,299 | $1,402 | $1,407 |
| Homeownership rate | 81.4% | 62.6% | 65.2% |
The median home price in Wise County is about 13.6 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,299 per month for that long.
Commute Time & Mobility
Commuters in Wise County spend about 61 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 256 hours, about 10.7 full days, spent commuting.
| Metric | Wise County | Texas Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 30.7 | 22.8 | 22.4 |
| Round-trip commute (min) | 61.5 | 45.6 | 44.8 |
| Yearly time spent (hours) | 256 | 190 | 187 |
| Estimated yearly cost | $7,938 | $5,888 | $5,790 |
| Work from home | 12.0% | 14.4% | 15.0% |
| Highway traffic (vehicles/day) | 7,585 | 9,879 | 8,813 |
| Local road traffic (vehicles/day) | 1,101 | 1,441 | 1,355 |
Fastest commutes among counties in
Texas:
Loving County (3.2 min), King County (5.8 min), Terrell County (6.5 min).
Slowest:
Bandera County (38.6 min), San Jacinto County (35.9 min), Liberty County (33.6 min).
The average commute time in Wise County is 31 minutes, longer than the 23 minutes in Texas.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Wise County has a education index of F, which means it scores poorly in education.
| Metric | Wise County | Texas Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 19.4% | 29.3% | 31.6% |
| Average household size | 2.94 | 2.69 | 2.53 |
Highest education index among counties in
Texas:
Collin County (0.4), Travis County (0.4), Fort Bend County (0.4).
Lowest:
Kenedy County (0.0), Hudspeth County (0.1), La Salle County (0.1).
Health
Wise County has a health index of C, which means it is somewhat healthy.
| Metric | Wise County | Texas Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 78.4 | 78.0 | 78.3 |
| Self-rated poor health | 17.0% | 21.1% | 16.3% |
| Smokers | 20.5% | 19.9% | 19.0% |
Highest health index among counties in
Texas:
Collin County (0.8), Travis County (0.8), Denton County (0.8).
Lowest:
Starr County (0.7), Brooks County (0.7), Presidio County (0.7).
Wise County, TX Compared With Nearby Counties
Wise County, TX is the 4th largest of the 5 counties compared here, 75,004 residents against a local median of 572,115. Where Wise County, TX breaks from the counties next to it is median home price, sitting 25% below the local median of $281,606 at $211,538.
The counties themselves spread $218,134 on median home price, so Wise County, TX sits at one end of an already wide local range rather than apart from it. Wise County, TX has the 5th highest median home price of the 5 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Wise County, TX | 75,004 | $92,724 #3/5 | $211,538 #5/5 | 30.7 min #5/5 |
| Parker County, TX | 165,168 | $105,306 | $240,818 | 30.4 min |
| Montague County, TX | 21,046 | $64,187 | $218,000 | 30.0 min |
| Denton County, TX | 979,063 | $112,041 | $436,133 | 26.1 min |
| Tarrant County, TX | 2,166,122 | $85,034 | $322,393 | 23.6 min |
Frequently Asked Questions
Common questions about Wise County, Texas.
What is the population of Wise County, Texas?
About 75,004 people live in Wise County, Texas, in 25,134 households of 2.9 people on average. The median age is 38.2, close to the U.S. median of 37.3.
Is Wise County, Texas urban or rural?
Averaged over its land area, Wise County, Texas has 81 people per square mile, a density typical of rural areas. That is close to the U.S. average of 86.
Can a typical household afford a home in Wise County, Texas?
The median home costs 2.3 times the median household income ($211,538 against $92,724), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $1,299 a month takes about 17% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
How common is a college degree in Wise County, Texas?
19.4% of adults in Wise County, Texas hold a bachelor's degree or higher (about 1 in 5), well below the U.S. share of 31.6%.
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