Southlake, Texas Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Southlake, TX Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
-
A+
Health Top grade
-
A+
Income Top grade
-
A+
Education Top grade
Source: Map AI Methodology
Population
| Metric | Southlake | Texas Avg | U.S. Average |
|---|---|---|---|
| Population | 33,103 | 30,160,889 | 337,468,954 |
| Population density (per sq mi) | 1476.0 | 112.2 | 86.4 |
| Population growth (%/yr) | 0.71% | 1.41% | 0.59% |
| Median age | 41.7 | 35.9 | 37.3 |
| Households | 10,093 | 10,982,153 | 130,235,071 |
Population in Southlake grew by 16.0% from 2009 to 2024, reaching 33,103 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Southlake is Gen X, aged 45–60, at 28.6% of residents. That is 9.2 points above Texas as a whole.
- Gen Z 13–28 6,540 19.8% -3.7 pts
- Millennials 29–44 5,453 16.5% -6.4 pts
- Gen X 45–60 9,472 28.6% +9.2 pts
- Boomers 61–79 4,254 12.9% -0.4 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Texas, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 51.3% of the people living in Southlake and men 48.7%.
- Women 51.3% Texas 50.1%
- Men 48.7% Texas 49.9%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Southlake
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Southlake has a the economy index of A+, which means it is exceptionally prosperous.
| Metric | Southlake | Texas Avg | U.S. Average |
|---|---|---|---|
| Median household income | $209,565 | $78,939 | $80,455 |
| Income growth (%/yr) | 2.83% | 4.56% | 4.80% |
| Unemployment rate | 2.5% | 5.2% | 5.2% |
The median household income in Southlake is about 165% higher than in Texas.
Housing
| Metric | Southlake | Texas Avg | U.S. Average |
|---|---|---|---|
| Median home price | $294,716 | $258,873 | $248,835 |
| Median rent | $2,614 | $1,402 | $1,407 |
| Homeownership rate | 92.3% | 62.6% | 65.2% |
The median home price in Southlake is about 9.4 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $2,614 per month for that long.
Commute Time & Mobility
Commuters in Southlake spend about 48 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 199 hours, about 8.3 full days, spent commuting.
| Metric | Southlake | Texas Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 23.9 | 22.8 | 22.4 |
| Round-trip commute (min) | 47.7 | 45.6 | 44.8 |
| Yearly time spent (hours) | 199 | 190 | 187 |
| Estimated yearly cost | $6,164 | $5,888 | $5,790 |
| Work from home | 29.8% | 14.4% | 15.0% |
| Highway traffic (vehicles/day) | 21,824 | 9,879 | 8,813 |
| Local road traffic (vehicles/day) | 3,458 | 1,441 | 1,355 |
The average commute time in Southlake is 24 minutes, longer than the 23 minutes in Texas.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Southlake has a education index of A+, which means it is exceptionally educated.
| Metric | Southlake | Texas Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 69.1% | 29.3% | 31.6% |
| Average household size | 3.26 | 2.69 | 2.53 |
Health
Southlake has a health index of A+, which means it is exceptionally healthy.
| Metric | Southlake | Texas Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 82.7 | 78.0 | 78.3 |
| Self-rated poor health | 8.0% | 21.1% | 16.3% |
| Smokers | 10.5% | 19.9% | 19.0% |
Southlake, TX Compared With Nearby Cities
Southlake, TX is the 3rd largest of the 4 cities compared here, 33,103 residents against a local median of 41,093. Southlake, TX's median home price, at $294,716, runs 57% below the $680,517 typical of the cities around it.
Median household income tells the same story from another angle: $209,565 against a local median of $164,747, 27% above it. The one measure here that carries a verdict is median household income, and at 27% above the local median it puts Southlake, TX at the better end of the local range. The cities themselves spread $1,021,792 on median home price, so Southlake, TX sits at one end of an already wide local range rather than apart from it. Southlake, TX has the 4th highest median home price of the 4 areas compared here.
| Area | Population | Median household income | Median home price | Commute |
|---|---|---|---|---|
| Southlake, TX | 33,103 | $209,565 #1/4 | $294,716 #4/4 | 23.9 min #3/4 |
| Colleyville, TX | 28,670 | $196,093 | $1,630,555 | 23.0 min |
| Keller, TX | 41,093 | $164,747 | $680,517 | 27.4 min |
| Grapevine, TX | 49,363 | $115,051 | $608,763 | 20.9 min |
Frequently Asked Questions
Common questions about Southlake, Texas.
How many people live in Southlake, Texas?
About 33,103 people live in Southlake, Texas, in 10,093 households of 3.3 people on average. The median age is 41.7, so residents are older than the U.S. median of 37.3 by about 4 years.
Is Southlake, Texas urban or rural?
Averaged over its land area, Southlake, Texas has 1,476 people per square mile, a density typical of urban and suburban areas. That is about 17 times the U.S. average of 86.
Can a typical household afford a home in Southlake, Texas?
The median home costs 1.4 times the median household income ($294,716 against $209,565), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $2,614 a month takes about 15% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Southlake, Texas?
Unemployment in Southlake, Texas is only 2.5%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
What share of adults in Southlake, Texas have a college degree?
69.1% of adults in Southlake, Texas hold a bachelor's degree or higher (about 7 in 10), well above the U.S. share of 31.6%.
Analyze any area in the US
Get local demographics for any address, aggregated by drive time or radius, on the interactive map.
Explore the map →