Brown County, South Dakota Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Brown County, SD Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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B
Income Around average
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C
Education Below averageBetter educated than 82% of counties in South Dakota
Source: Map AI Methodology
Population: density and quick facts
| Metric | Brown County | South Dakota Avg | U.S. Average |
|---|---|---|---|
| Population | 37,877 | 907,403 | 337,468,954 |
| Population density (per sq mi) | 21.9 | 11.8 | 86.4 |
| Population growth (%/yr) | -0.18% | 0.80% | 0.59% |
| Median age | 35.2 | 35.5 | 37.3 |
| Households | 16,285 | 365,533 | 130,235,071 |
Population in Brown County grew by 8.2% from 2009 to 2024, reaching 37,877 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Brown County is Gen Z, aged 13–28, at 22.3% of residents. That is 0.4 points above South Dakota as a whole.
- Gen Z 13–28 8,453 22.3% +0.4 pts
- Millennials 29–44 7,209 19.0% -1.4 pts
- Gen X 45–60 7,224 19.1% +0.6 pts
- Boomers 61–79 6,636 17.5% +0.3 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below South Dakota, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 51.1% of the people living in Brown County and men 48.9%.
- Women 51.1% South Dakota 49.6%
- Men 48.9% South Dakota 50.4%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Brown County
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Brown County has a the economy index of B, which means it is quite prosperous.
| Metric | Brown County | South Dakota Avg | U.S. Average |
|---|---|---|---|
| Median household income | $69,714 | $75,087 | $80,455 |
| Income growth (%/yr) | 3.20% | 4.61% | 4.80% |
| Unemployment rate | 3.3% | 2.9% | 5.2% |
The median household income in Brown County is about 7% lower than in South Dakota.
Housing
| Metric | Brown County | South Dakota Avg | U.S. Average |
|---|---|---|---|
| Median home price | $62,333 | $92,142 | $248,835 |
| Median rent | $777 | $946 | $1,407 |
| Homeownership rate | 67.6% | 68.6% | 65.2% |
The median home price in Brown County is about 6.7 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $777 per month for that long.
Commute Time & Mobility
Commuters in Brown County spend about 23 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 97 hours, about 4.1 full days, spent commuting.
| Metric | Brown County | South Dakota Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 11.7 | 15.3 | 22.4 |
| Round-trip commute (min) | 23.4 | 30.7 | 44.8 |
| Yearly time spent (hours) | 97 | 128 | 187 |
| Estimated yearly cost | $3,017 | $3,961 | $5,790 |
| Work from home | 6.3% | 9.7% | 15.0% |
| Highway traffic (vehicles/day) | 1,533 | 2,777 | 8,813 |
| Local road traffic (vehicles/day) | 396 | 353 | 1,355 |
Fastest commutes among counties in
South Dakota:
Jones County (6.7 min), Bennett County (7.5 min), Jackson County (7.8 min).
Slowest:
Custer County (25.5 min), McCook County (25.4 min), Turner County (23.1 min).
The average commute time in Brown County is 12 minutes, shorter than the 15 minutes in South Dakota.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Brown County has a education index of C, which means it is somewhat educated.
| Metric | Brown County | South Dakota Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 30.0% | 28.0% | 31.6% |
| Average household size | 2.27 | 2.40 | 2.53 |
Highest education index among counties in
South Dakota:
Clay County (0.4), Lincoln County (0.3), Stanley County (0.3).
Lowest:
Buffalo County (0.1), Mellette County (0.2), Oglala Lakota County (0.2).
Health
Brown County has a health index of B, which means it is quite healthy.
| Metric | Brown County | South Dakota Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 79.7 | 79.9 | 78.3 |
| Self-rated poor health | 10.6% | 13.8% | 16.3% |
| Smokers | 17.4% | 19.9% | 19.0% |
Highest health index among counties in
South Dakota:
Brookings County (0.8), Lincoln County (0.8), Clay County (0.8).
Lowest:
Todd County (0.7), Buffalo County (0.7), Mellette County (0.7).
Frequently Asked Questions
Common questions about Brown County, South Dakota.
How big is Brown County, South Dakota by population?
About 37,877 people live in Brown County, South Dakota, in 16,285 households of 2.3 people on average. The median age is 35.2, so residents are younger than the U.S. median of 37.3 by about 2 years.
Is Brown County, South Dakota mostly urban or rural?
Averaged over its land area, Brown County, South Dakota has 22 people per square mile, a density typical of rural areas. That is about 25% of the U.S. average of 86.
Can a typical household afford a home in Brown County, South Dakota?
The median home costs 0.9 times the median household income ($62,333 against $69,714), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $777 a month takes about 13% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Brown County, South Dakota?
Unemployment in Brown County, South Dakota is only 3.3%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
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