Florence, South Carolina Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Florence, SC Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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C
Health Below average
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C
Income Below average
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C
Education Below average
Source: Map AI Methodology
Population
| Metric | Florence | South Carolina Avg | U.S. Average |
|---|---|---|---|
| Population | 32,735 | 5,295,781 | 337,468,954 |
| Population density (per sq mi) | 1313.5 | 165.5 | 86.4 |
| Population growth (%/yr) | -0.19% | 1.16% | 0.59% |
| Median age | 36.9 | 40.4 | 37.3 |
| Households | 13,457 | 2,118,015 | 130,235,071 |
Population in Florence grew by 5.9% from 2009 to 2024, reaching 32,735 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Florence is Millennials, aged 29–44, at 20.9% of residents. That is about the same share as South Carolina.
- Gen Z 13–28 6,698 20.5% -0.7 pts
- Millennials 29–44 6,842 20.9% on par
- Gen X 45–60 6,562 20.0% -0.1 pts
- Boomers 61–79 5,605 17.1% -1.3 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below South Carolina, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 54.7% of the people living in Florence and men 45.3%.
- Women 54.7% South Carolina 51.2%
- Men 45.3% South Carolina 48.8%
How many residents match a customer profile?
Residents matching this profile
100% of everyone living in Florence
Pick an age range and a women/men split and the figure above answers with how many residents that profile reaches.
Economy
Florence has a the economy index of C, which means it is somewhat prosperous.
| Metric | Florence | South Carolina Avg | U.S. Average |
|---|---|---|---|
| Median household income | $57,673 | $69,383 | $80,455 |
| Income growth (%/yr) | 3.41% | 5.01% | 4.80% |
| Unemployment rate | 5.6% | 4.8% | 5.2% |
The median household income in Florence is about 17% lower than in South Carolina.
Housing
| Metric | Florence | South Carolina Avg | U.S. Average |
|---|---|---|---|
| Median home price | $191,573 | $239,609 | $248,835 |
| Median rent | $1,015 | $1,179 | $1,407 |
| Homeownership rate | 55.6% | 71.9% | 65.2% |
The median home price in Florence is about 15.7 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $1,015 per month for that long.
Commute Time & Mobility
Commuters in Florence spend about 33 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 136 hours, about 5.6 full days, spent commuting.
| Metric | Florence | South Carolina Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 16.3 | 22.3 | 22.4 |
| Round-trip commute (min) | 32.5 | 44.5 | 44.8 |
| Yearly time spent (hours) | 136 | 186 | 187 |
| Estimated yearly cost | $4,201 | $5,753 | $5,790 |
| Work from home | 10.1% | 11.5% | 15.0% |
| Highway traffic (vehicles/day) | 8,030 | 9,507 | 8,813 |
| Local road traffic (vehicles/day) | 3,054 | 1,499 | 1,355 |
The average commute time in Florence is 16 minutes, shorter than the 22 minutes in South Carolina.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Florence has a education index of C, which means it is somewhat educated.
| Metric | Florence | South Carolina Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 28.4% | 28.2% | 31.6% |
| Average household size | 2.39 | 2.44 | 2.53 |
Health
Florence has a health index of C, which means it is somewhat healthy.
| Metric | Florence | South Carolina Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 74.5 | 75.8 | 78.3 |
| Self-rated poor health | 20.4% | 19.6% | 16.3% |
| Smokers | 20.5% | 21.5% | 19.0% |
Frequently Asked Questions
Common questions about Florence, South Carolina.
How big is Florence, South Carolina by population?
About 32,735 people live in Florence, South Carolina, in 13,457 households of 2.4 people on average. The median age is 36.9, close to the U.S. median of 37.3.
How densely populated is Florence, South Carolina?
Averaged over its land area, Florence, South Carolina has 1,314 people per square mile, a density typical of urban and suburban areas. That is about 15 times the U.S. average of 86.
How affordable is housing in Florence, South Carolina?
The median home costs 3.3 times the median household income ($191,573 against $57,673), compared with 3.1 times nationally. A ratio of about 3 is traditionally considered affordable. Median rent of $1,015 a month takes about 21% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
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