Winona, Minnesota Demographics
Population trends, housing costs, income, commuting, and health, all on one page.
Winona, MN Population Density Map and Area Scores
Area Score
Health, income and education, each graded from F to A+. Explore interactive maps for deeper analysis.
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B
Health Around average
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C
Income Below average
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C
Education Below average
Source: Map AI Methodology
Population
| Metric | Winona | Minnesota Avg | U.S. Average |
|---|---|---|---|
| Population | 22,163 | 5,724,000 | 337,468,954 |
| Population density (per sq mi) | 913.2 | 65.8 | 86.4 |
| Population growth (%/yr) | 0.64% | 0.64% | 0.59% |
| Median age | 31.6 | 37.1 | 37.3 |
| Households | 9,282 | 2,299,361 | 130,235,071 |
Population in Winona grew by 6.2% from 2009 to 2024, reaching 22,163 in 2024.
Population Growth 2009–2024
Race & Ethnicity
Age & Sex
The largest generation in Winona is Gen Z, aged 13–28, at 39.9% of residents. That is 18.6 points above Minnesota as a whole.
- Gen Z 13–28 8,838 39.9% +18.6 pts
- Millennials 29–44 3,443 15.5% -6.3 pts
- Gen X 45–60 3,285 14.8% -4.9 pts
- Boomers 61–79 3,284 14.8% -1.7 pts
Residents by birth cohort, from the 2025 age distribution. The right-hand figure is how far each cohort's share sits above or below Minnesota, in percentage points. Children younger than Gen Z and the generations before the Boomers are counted in the population but not shown here, so these shares do not add up to 100%.
Male and female share
Women are 51.6% of the people living in Winona and men 48.4%.
- Women 51.6% Minnesota 50.0%
- Men 48.4% Minnesota 50.0%
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Economy
Winona has a the economy index of C, which means it is somewhat prosperous.
| Metric | Winona | Minnesota Avg | U.S. Average |
|---|---|---|---|
| Median household income | $55,926 | $89,852 | $80,455 |
| Income growth (%/yr) | 3.99% | 4.43% | 4.80% |
| Unemployment rate | 2.7% | 4.1% | 5.2% |
The median household income in Winona is about 38% lower than in Minnesota.
Housing
| Metric | Winona | Minnesota Avg | U.S. Average |
|---|---|---|---|
| Median home price | $75,721 | $236,718 | $248,835 |
| Median rent | $905 | $1,280 | $1,407 |
| Homeownership rate | 57.0% | 72.2% | 65.2% |
The median home price in Winona is about 7.0 years' worth of rent — buying at the median price costs roughly as much as paying the median rent of $905 per month for that long.
Commute Time & Mobility
Commuters in Winona spend about 21 minutes on the road round trip each working day. Over a typical 250-day work year, that adds up to roughly 89 hours, about 3.7 full days, spent commuting.
| Metric | Winona | Minnesota Avg | U.S. Average |
|---|---|---|---|
| One-way commute (min) | 10.7 | 20.3 | 22.4 |
| Round-trip commute (min) | 21.4 | 40.6 | 44.8 |
| Yearly time spent (hours) | 89 | 169 | 187 |
| Estimated yearly cost | $2,765 | $5,249 | $5,790 |
| Work from home | 8.9% | 17.6% | 15.0% |
| Highway traffic (vehicles/day) | 3,655 | 7,066 | 8,813 |
| Local road traffic (vehicles/day) | 1,295 | 854 | 1,355 |
The average commute time in Winona is 11 minutes, shorter than the 20 minutes in Minnesota.
Estimated yearly cost applies a single national wage rule of thumb (U.S. Bureau of Labor Statistics average hourly earnings), not a measurement of wages in this area. Traffic volume figures come from proprietary Ticon and TrafficZoom data.
Education & Households
Winona has a education index of C, which means it is somewhat educated.
| Metric | Winona | Minnesota Avg | U.S. Average |
|---|---|---|---|
| Bachelor's degree or higher | 24.1% | 35.5% | 31.6% |
| Average household size | 2.14 | 2.43 | 2.53 |
Health
Winona has a health index of B, which means it is quite healthy.
| Metric | Winona | Minnesota Avg | U.S. Average |
|---|---|---|---|
| Life expectancy (years) | 80.3 | 80.8 | 78.3 |
| Self-rated poor health | 11.7% | 13.0% | 16.3% |
| Smokers | 17.0% | 18.5% | 19.0% |
Frequently Asked Questions
Common questions about Winona, Minnesota.
How many people live in Winona, Minnesota?
About 22,163 people live in Winona, Minnesota, in 9,282 households of 2.1 people on average. The median age is 31.6, so residents are younger than the U.S. median of 37.3 by about 6 years.
Is Winona, Minnesota mostly urban or rural?
Averaged over its land area, Winona, Minnesota has 913 people per square mile, a density typical of a mix of suburbs, small towns and farmland. That is about 11 times the U.S. average of 86.
How affordable is housing in Winona, Minnesota?
The median home costs 1.4 times the median household income ($75,721 against $55,926), compared with 3.1 times nationally. That is within the traditional rule of thumb of about 3 times income. Median rent of $905 a month takes about 19% of the median household's income, below the 30% level at which HUD considers renters cost-burdened.
Is it hard to find a job in Winona, Minnesota?
Unemployment in Winona, Minnesota is only 2.7%, well below the U.S. rate of 5.2%, a sign of a tight labor market where employers compete for workers.
How educated are people in Winona, Minnesota?
24.1% of adults in Winona, Minnesota hold a bachelor's degree or higher (about 1 in 4), well below the U.S. share of 31.6%.
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