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Salem, MA Competitor Saturation & Market Analysis

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Analyze competitor saturation, customer density, and market opportunities in Salem, Massachusetts.

You 9/24/26, 4:58 PM
Show me competitor saturation and resident-to-business ratios in Salem.
Map AI 9/24/26, 4:58 PM

Salem has businesses across 9 categories. Recreation leads with a Customer Density of ~314 residents per business — a higher number signals less competition.

Businesses by Category in Salem

    Source: OpenStreetMap contributors

    Business Density Compared With Massachusetts and the U.S.

    Area Businesses Residents per Business
    Salem 341 127
    Massachusetts 64,676 109
    United States 3,293,485 102

    Salem has about 127 residents per business, compared to 109 in Massachusetts. That makes the local market less saturated, with more room for new businesses, than the overall market in Massachusetts.

    Map of Local Businesses in Salem

    Thinking of Opening a Restaurant in Salem?

    Food and dining is the most contested category on most of these maps. See the restaurant market size for this city, including how many diners each existing place serves and a free revenue estimate for a new one.

    Find Underserved Markets With AI Competitor Analysis

    In commercial real estate, local businesses are tracked as Points of Interest (POIs). The AI lets you run a competitive analysis, spot market saturation in real-time, and see a map of local businesses — so you can see exactly where customer demand is underserved.

    Salem, MA Businesses Compared With Nearby Cities

    Salem, MA is the 2nd largest of the 5 cities compared here, 43,365 residents against a local median of 35,343. Where Salem, MA breaks from the cities next to it is businesses, sitting 28% above the local median of 290 at 372.

    Businesses per 10k people tells the same story from another angle: 85.8 against a local median of 70.5, 22% above it. The cities themselves spread 275 on businesses, so Salem, MA sits at one end of an already wide local range rather than apart from it. Salem, MA has the 2nd highest businesses of the 5 areas compared here.

    Area Population Businesses Businesses per 10k people
    Salem, MA 43,365 372 #2/5 85.8 #2/5
    Marblehead, MA 20,308 165 81.4
    Beverly, MA 42,584 254 59.6
    Danvers, MA 28,103 326 115.9
    Lynn, MA 101,709 440 43.3

    Frequently Asked Questions

    Common questions about competitor saturation and points of interest in Salem, Massachusetts.

    Where can I find competitor saturation and points of interest analysis for Salem, Massachusetts?

    Salem, Massachusetts competitor saturation analysis shows 341 points of interest across 9 categories according to OpenStreetMap data.

    How can I do a competitive analysis of businesses in Salem, Massachusetts?

    Map AI Chat lets you run a competitive analysis and measure competitor density and market saturation, showing resident-to-business ratios across different categories in Salem, Massachusetts.

    How does business density in Salem, Massachusetts compare to Massachusetts?

    Salem, Massachusetts has about 127 residents per business, compared to 109 in Massachusetts. That makes the local market less crowded than Massachusetts.

    Is there a map of local businesses in Salem, Massachusetts?

    Yes. Map AI shows an interactive map of local business and competitor density in Salem, Massachusetts, colored by how many points of interest each area has, so you can spot underserved markets at a glance.

    What is the most common type of business in Salem, Massachusetts?

    The most common business category in Salem, Massachusetts is Recreation, with about 314 residents for every business in that category.