Santa Rosa, California Income Statistics
Santa Rosa Wealth Score
The wealth index reflects the overall economic prosperity and financial well-being of an area's residents based on income levels, employment rates, and income inequality metrics.
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B
Santa Rosa Around average
Source: Map AI Methodology
Income Statistics Overview
| Metric | Santa Rosa | California Avg | US Average |
|---|---|---|---|
| Median Household Income | $96,580 | $99,161 | $80,455 |
| Median Personal Income | $64,646 | $67,742 | $60,758 |
| Average Yearly Income Growth | 6.2% | 5.6% | 4.8% |
| Six-Figure Earners | 16.4% | 17.6% | 13.9% |
| $200k+ Households | 17.2% | 20.5% | 13.2% |
The median household income in Santa Rosa is about 3% lower than in California. Income has been growing faster in Santa Rosa (6.2%/yr) than in California (5.6%/yr).
About 16% of adults in Santa Rosa earn six figures ($100,000 or more) a year, lower than the California average of 18%.
Median Household Income 2009–2024 Trend
Median Household Income Over Time
Median household income in Santa Rosa, California grew by 73.1% from 2009 to 2024, reaching $96,580 in 2024. That's an average of about 6.2% per year.
Income Inequality and the Gender Pay Gap in Santa Rosa
| Metric | Santa Rosa | California Avg | US Average |
|---|---|---|---|
| Gini Coefficient | 0.535 | 0.572 | 0.552 |
| Male Median Income | $72,475 | $75,172 | $69,667 |
| Female Median Income | $67,328 | $66,071 | $56,850 |
| Gender Pay Gap | 7.1% | 12.1% | 18.4% |
The Gini coefficient measures how evenly income is shared between richer and poorer households, from 0 (everyone earns the same) to 1 (one household earns nearly everything). The lower the number, the more equally income is distributed. In Santa Rosa, it is 0.535, lower than California's 0.572, so income is more evenly distributed here than there, and lower than the US's 0.552, so income is more evenly distributed here than there.
Men's income is about 8% more than women's income in Santa Rosa, California. Over a 35-year career, a 8% wage gap accumulates to roughly $180,145 in unearned income for female workers in the area.
Income by Sex Over Time
Since 2009, the income gap between men and women in Santa Rosa, California has narrowed from about 19% to 7% in 2024. Over that period the gap was widest at 20% in 2010, and was narrowest at 5% in 2015. In dollar terms, the gap has narrowed by $3,497 since 2009.
Employment
| Metric | Santa Rosa | California Avg | US Average |
|---|---|---|---|
| Unemployment Rate | 6.3% | 6.6% | 5.2% |
| Working from Home | 11.1% | 17.2% | 15.0% |
| Commute time (minutes) | 17 | 23 | 22 |
Approximately 5,032 people are unemployed in Santa Rosa, California.
The average commute time in Santa Rosa is 17 minutes, shorter than the 23 minutes in California.
Unemployment Rate Over Time
Since 2011, the unemployment rate in Santa Rosa, California has fallen from 10.7% to 6.3% in 2024. Over that period the rate peaked at 11.9% in 2013 and fell as low as 4.7% in 2019.
Santa Rosa, CA Wealth Compared With Nearby Cities
How Santa Rosa, CA compares with the 1 cities closest to it.
| Area | Population | Median household income | Income growthAverage yearly change in median household income since 2016. Each year is measured in its own dollars, so this is growth before inflation. | Unemployment | Income inequalityGini coefficient: 0 would mean every household earns the same, 1 that a single household earns everything. The lower the number, the more equally income is shared here. |
|---|---|---|---|---|---|
| Santa Rosa, CA | 145,148 | $96,580 #2/2 | 6.2%/yr #2/2 | 6.3% #2/2 | 0.535 #2/2 |
| Rohnert Park, CA | 31,979 | $98,927 | 6.9%/yr | 6.0% | 0.527 |
Conclusion
Considering all these factors, Santa Rosa, California has an overall wealth index grade of B, making it somewhat better than California, and somewhat better than the country as a whole.
Frequently Asked Questions
Common questions about income and wealth in Santa Rosa, California.
How Rich Is Santa Rosa, California?
Santa Rosa has a wealth index grade of B. The wealth index grades areas from A+ (best) to F- by combining income levels, employment rates, and income inequality; a B grade means residents are quite well off compared to the U.S. average. The median household income is $96,580, about 3% lower than the California average of $99,161.
How has median household income changed in Santa Rosa, California?
Between 2009 and 2024, the median household income in Santa Rosa, California rose 73%, from $55,790 to $96,580. Over the same years, income here outpaced California as a whole: +73% against +64%.
What was the median household income in Santa Rosa in 2023?
In 2023, the median household income in Santa Rosa, California was $94,578, up 5% from $90,193 in 2022. The California median that year was $96,718.
What was the median household income in Santa Rosa in 2020?
In 2020, the median household income in Santa Rosa, California was $78,502. By 2024 it had risen 23% to $96,580.
What is the Gini coefficient in Santa Rosa, California?
The Gini coefficient in Santa Rosa is 0.535. It measures income inequality on a scale from 0 (everyone earns the same) to 1 (one household earns everything). That is lower than the US average of 0.552, so income is distributed more equally than in the country overall.
How has the income gap between men and women changed in Santa Rosa, California?
Since 2009, the income gap between men and women in Santa Rosa, California has narrowed from about 19% to 7% in 2024. Over that period the gap was widest at 20% in 2010, and was narrowest at 5% in 2015. In dollar terms, the gap has narrowed by $3,497 since 2009.
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